fiat 500 car mats
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great158.37avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.26avg listing price — sweet spot $15–$100
Price range
Okay£5.91–£22.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£34K£34K/yr · 62K searches
According to Flapen's Amazon United Kingdom niche tracking, fiat 500 car mats is a £34K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
fiat 500 car mats market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £29K–£39K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #852
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
11
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
1%
- Precision43%
- GCM28%
- Carsio12%
- Car Mat Co10%
- Prestige Floor Mats Ltd3%
- MSA2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top fiat 500 car mats search terms
- fiat 500 car mats52K/yr
- fiat 500 mats5K/yr
- car mats fiat 5005K/yr
Top fiat 500 car mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GCM - Car Floor Mats for Fiat 500 2012 To Present (Not Fit hybrid & Electric) Floor Protection - Anti Slip Car Mat with Clips Easy to Clean Car Carpet for All-Weather- Black Edging Carpet
GCM£17.534.6★64 rev
Precision 500 Logo On Black Car Mats For Fiat 500 2013-2020 Classic Silver Check - SS Mats
Precision£22.344.6★118 rev
Precision 500 Logo On Black Car Mats For Fiat 500 2013-2020 Classic Red Trim - VSS Mats
Precision£22.364.4★68 rev
GCM - Car Floor Mats for Fiat 500 Hybrid 2020 to Present Full Coverage Floor Protection - Anti Slip & Fit Car Mat with Clips Easy to Clean Car Carpet for All-Weather- (Black Edging Carpet)
GCM£17.834.3★33 rev
Fiat 500 (2013-2022) Car Mats Accessories Tailored Fit Carpet Floor Mats non Slip Black Trim Full Coverage Compatible Accessory Front Rear Set Anti Slip Granulated Backing Hand-Finished
Car Mat Co£16.874.6★411 rev
Newest
by launch date
Fiat 500 2012 onwards Tailored Car Floor Mats - Black Carpet + PVC Heel Pad Anti-Slip OEM Clips UK-Made with Black Cloth-Bound Edge - Prestige Mats
Prestige Floor Mats Ltd£20.024 rev
Precision - Tailored Car Mats - Intended for Fiat 500 2013-2020 with a 500 Logo - 4 Piece Set - Non-Slip Floor Mats - Black Carpet - Pink Check Binding - Fittings Clips - SFP
Precision£22.2921 rev
Precision - Tailored Car Mats - Intended for Fiat 500 2013-2020 with a 500 Logo - 4 Piece Set - Non-Slip Floor Mats - Black Carpet - Grey Binding - Fittings Clips - SFP
Precision£22.4218 rev
Precision - Tailored Car Mats - Intended for Fiat 500 2007-2012 with a 500 Logo - 4 Piece Set - Non-Slip Floor Mats - Black Carpet - Red Binding - Fittings Clips - SFP
Precision£22.2232 rev
Precision - Tailored Car Mats - Intended for Fiat 500 Hybrid 2020-2022 with a 500 Logo - 4 Piece Set - Non-Slip Floor Mats - Black Carpet - Silver Check Binding - Fittings Clips
Precision£22.2530 rev
Trending
90-day click momentum
Car Cup Holder Insert Anti-Dust Non-Slip Rubber Coaster Mats Compatible for Fi A 500 Cars 2 pcs with logo
PSL£5.914.6★
Fiat 500 (2013-2022) Car Mats Accessories Tailored Fit Carpet Floor Mats non Slip Red Trim Full Coverage Compatible Accessory Front Rear Set Anti Slip Granulated Backing Hand-Finished
Car Mat Co£16.854.6★
Precision 500 Logo On Black Car Mats For Fiat 500 2013-2020 Classic Silver Check - SS Mats
Precision£22.344.6★
Carsio Carpet Car Mats For Fiat 500L 2013+ Onwards (4 Clips) with Italian Flag logo Tailored Fit Floor Mat Complete Accessory Custom Fitted - All Weather Anti-Slip Backing & Black Trim
Carsio£19.234.2★
Pink Car Mat Set Heart Carpet Universal Fit 4 Piece Anti Slip Back
MSA£16.964.6★
What buyers say about fiat 500 car mats
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Really good car mats good quality”
“Excellent value for money”
“True to picture”
“Easy to clean”
“Look good, colour is exactly like the picture, decent quality and feel like they will last a while”
What buyers complain about
“front ones are to small the back ones far to big”
“Poor quality materials”
“Rubbish”
“The mat for the drivers side was a very odd shape no idea what ype of car this would fit”
Top return reasons
Common questions
- Is fiat 500 car mats profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 19 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the fiat 500 car mats niche?
- 7 brands and 11 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in fiat 500 car mats?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 0.2%.
- When does demand for fiat 500 car mats peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the fiat 500 car mats niche?
- Listings span £5.91–£22.42; the average listing price is £19.26 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.