Febreze Plug in Refill Christmas
brand-locked demand (top 5 brands take 100% of clicks) — Febreze Plug in Refill Christmas doesn't clear our bar today.
Flapen Score
Ranks 729 of 811 Automotive niches · −12 vs the category median of 49
Is Febreze Plug in Refill Christmas profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Febreze Plug in Refill Christmas is a £82K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Febreze Plug in Refill Christmas: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -36.3% over the last 90 days and 12.3% of searches end in a purchase.
£82K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Febreze Plug in Refill Christmas products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Air Wick Plug in Diffuser Refill Mulled Wine Pack 6 x 19ml Long Lasting Fragrance Lasts up to 600 Days Plug in Air freshener
- Price
- £12.86
- Rating
- 4.5/5
- Reviews
- 74,653
- Age
- 4y ago
Air Wick Mulled Wine Essential Mist single refill 6 pack
- Price
- £18.64
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 10mo ago
Air Wick Essential Oils Freshmatic Autospray Mulled Wine Scent 4 Refills X 250 ml
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 1,556
- Age
- 6y ago
Air Wick Aerosol-Free Automatic Air Freshener Spray Mulled Wine Refills 24 x 7 Active Fresh Odour Neutraliser Lasts Up to 70 Days
- Price
- £4.54
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 2y ago
Air Wick Aerosol-Free Automatic Air Freshener Spray Refill Mulled Wine Pack 4 x 228ml 24x7 Active Fresh Odour Neutraliser Lasts Up to 280 Days Air freshener For Home
- Price
- £17.09
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 1y ago
Trending
90-day click momentumAir Wick Essential Oils Freshmatic Autospray Mulled Wine Scent 4 Refills X 250 ml
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 1,556
- Age
- 6y ago
Airwick Pure Air Freshener Mulled Wine Scent 6 Sprays X 250 ml 3099800 Packaging May Vary
- Price
- £13.71
- Rating
- 4.7/5
- Reviews
- 275
- Age
- 6y ago
Air Wick Automatic Air Freshener Freshmatic Spray Refills| Mulled Wine | 6 x 250ml Airwick Refills| Lasts Total Upto 420 days
- Price
- £18.97
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 2y ago
Air Wick Mulled Wine Essential Mist single refill 6 pack
- Price
- £18.64
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 10mo ago
Air Wick Plug in Diffuser Refill Mulled Wine Pack 6 x 19ml Long Lasting Fragrance Lasts up to 600 Days Plug in Air freshener
- Price
- £12.86
- Rating
- 4.5/5
- Reviews
- 74,653
- Age
- 4y ago
Newest
by launch dateAir Wick Mulled Wine Essential Mist single refill 6 pack
- Price
- £18.64
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 10mo ago
Air Wick Mulled Wine Advanced Electrical Plug-In Kit 19ml Lasts for up to 100 days
- Price
- £5.87
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 11mo ago
Perfect Scents 3Volution Apple Cinnamon Air Freshener Plug In Refills Bathroom Freshener 3 Alternating Scents To Clean Away Odours Fighter Freshens Long Lasting Fragrance - Pack of 3
- Price
- £6.02
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 1y ago
Air Wick Essential Mist Twin Refills Mulled Wine Pack 2 x 20ml Natural Essential Oils Last up to 90 days Air freshener
- Price
- £7.88
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago
Air Wick Aerosol-Free Automatic Air Freshener Spray Refill Mulled Wine Pack 4 x 228ml 24x7 Active Fresh Odour Neutraliser Lasts Up to 280 Days Air freshener For Home
- Price
- £17.09
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 rising
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Airwick98%
- Branded Household2%
- Open — no brand owns it (0%)
Febreze Plug in Refill Christmas demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Febreze Plug in Refill Christmas search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mulled wine airwick14K/yr
- air wick mulled wine5K/yr
- airwick mulled wine6K/yr
- air wick mulled wine refills4K/yr
- airwick mulled wine refills4K/yr
- airwick essential mist refills mulled wine5K/yr
- febreze plug in refill christmas5K/yr
- mulled wine airwick refills4K/yr
- febreze plug in christmas3K/yr
- christmas plug in4K/yr
What reviews say buyers love and hate about Febreze Plug in Refill Christmas
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Great aroma”
“Good value for money”
“As described”
“Great product”
“They are much better than the aerosol sprays”
What buyers complain about
87% of reviews“it is hard to smell it”
“means they don't last very long”
“what is the point of giving instructions to amazon delivery drivers when they dont adhere to said instructions”
“I gave 1 star for price but other than that they are a waste of money so they will be going in bin”
“still very artificial”
Febreze Plug in Refill Christmas return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Febreze Plug in Refill Christmas questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
