febreze plug in refill christmas
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.54–£18.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,043.41avg incumbent reviews — the moat a new listing must climb
Market size
Bad£82K£82K/yr · 56K searches
Growth
Bad-36.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, febreze plug in refill christmas is a £82K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
febreze plug in refill christmas market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 65%
- Out of stock
- 5.1%
- Avg brand age
- 37 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
2 rising
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Airwick98%
- Branded Household2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — -36.3% search growth over the last 90 days.Top febreze plug in refill christmas search terms
- mulled wine airwick14K/yr
- air wick mulled wine5K/yr
- airwick mulled wine6K/yr
- air wick mulled wine refills4K/yr
- airwick mulled wine refills4K/yr
- airwick essential mist refills mulled wine5K/yr
- febreze plug in refill christmas5K/yr
- mulled wine airwick refills4K/yr
- febreze plug in christmas3K/yr
- christmas plug in4K/yr
Top febreze plug in refill christmas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Air Wick Plug in Diffuser Refill Mulled Wine Pack 6 x 19ml Long Lasting Fragrance Lasts up to 600 Days Plug in Air freshener
Airwick£12.864.5★74,653 rev
Air Wick Mulled Wine Essential Mist single refill 6 pack
Airwick£18.644.7★109 rev
Air Wick Essential Oils Freshmatic Autospray Mulled Wine Scent 4 Refills X 250 ml
Airwick£12.964.6★1,556 rev
Air Wick Aerosol-Free Automatic Air Freshener Spray Mulled Wine Refills 24 x 7 Active Fresh Odour Neutraliser Lasts Up to 70 Days
Airwick£4.544.7★527 rev
Air Wick Aerosol-Free Automatic Air Freshener Spray Refill Mulled Wine Pack 4 x 228ml 24x7 Active Fresh Odour Neutraliser Lasts Up to 280 Days Air freshener For Home
Airwick£17.094.6★132 rev
Newest
by launch dateAir Wick Mulled Wine Essential Mist single refill 6 pack
Airwick£18.64109 rev
Air Wick Mulled Wine Advanced Electrical Plug-In Kit 19ml Lasts for up to 100 days
Airwick£5.879 rev
Perfect Scents 3Volution Apple Cinnamon Air Freshener Plug In Refills Bathroom Freshener 3 Alternating Scents To Clean Away Odours Fighter Freshens Long Lasting Fragrance - Pack of 3
Branded Household£6.0280 rev
Air Wick Essential Mist Twin Refills Mulled Wine Pack 2 x 20ml Natural Essential Oils Last up to 90 days Air freshener
Airwick£7.8871 rev
Air Wick Aerosol-Free Automatic Air Freshener Spray Refill Mulled Wine Pack 4 x 228ml 24x7 Active Fresh Odour Neutraliser Lasts Up to 280 Days Air freshener For Home
Airwick£17.09132 rev
Trending
90-day click momentumAir Wick Essential Oils Freshmatic Autospray Mulled Wine Scent 4 Refills X 250 ml
Airwick£12.964.6★
Airwick Pure Air Freshener Mulled Wine Scent 6 Sprays X 250 ml 3099800 Packaging May Vary
Airwick£13.714.7★
Air Wick Automatic Air Freshener Freshmatic Spray Refills| Mulled Wine | 6 x 250ml Airwick Refills| Lasts Total Upto 420 days
Airwick£18.974.6★
Air Wick Mulled Wine Essential Mist single refill 6 pack
Airwick£18.644.7★
Air Wick Plug in Diffuser Refill Mulled Wine Pack 6 x 19ml Long Lasting Fragrance Lasts up to 600 Days Plug in Air freshener
Airwick£12.864.5★
What buyers say about febreze plug in refill christmas
What buyers praise and complain about, mined from review topics.What buyers love
“Great aroma”
“Good value for money”
“As described”
“Great product”
“They are much better than the aerosol sprays”
“Working fine”
“Great lasting smell good value”
“easy to use”
“warming for winter”
“air freshers”
What buyers complain about
“it is hard to smell it”
“means they don't last very long”
“what is the point of giving instructions to amazon delivery drivers when they dont adhere to said instructions”
“I gave 1 star for price but other than that they are a waste of money so they will be going in bin”
“still very artificial”
“still very artificial”
“leaves with coughing sensations”
Top return reasons
Common questions
- Is febreze plug in refill christmas profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the febreze plug in refill christmas niche?
- 2 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in febreze plug in refill christmas?
- Top complaints mined from reviews: Smell, Durability, Instructions/User Manual/Troubleshooting. The return rate is 0.1%.
- What does it cost to enter the febreze plug in refill christmas niche?
- Listings span £4.54–£18.97; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 9,043 reviews — the moat a new listing must climb.