Is ev charger profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 43 tracked products. 16 of 23 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Launch it (60/100).

How competitive is the ev charger niche?

26 brands and 45 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in ev charger?

Top complaints mined from reviews: Charging, Connectivity-Overall, Durability. The return rate is 3.5%.

When does demand for ev charger peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the ev charger niche?

Listings span £63.34–£570.43; the average listing price is £149.25 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.

ev charger

Launch it

A $1.2M/yr market growing +7.8% this quarter with returns at 3.5% — clears our launch bar.

Review moat

Great128.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Market size

Great£1.2M

£1.2M/yr · 618K searches

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£149.25

avg listing price — sweet spot $15–$100

Returns

Okay3.5%

return rate — above 6% kills the launch gate

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad£63.34–£570.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ev charger is a £1.2M/yr Amazon United Kingdom market (618K searches/yr). The top 5 brands hold 52% of demand. Verdict: Launch it — 60/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £1.2M–£1.5M; units × avg price
Launch success: 70%; 16 of 23 new (360d)
Conversion rate: 1.3%
Avg BSR: #26
Page quality: 0%
Prime: 95%
Sponsored: 98%
Out of stock: 18.0%
Avg brand age: 25 months
Avg seller age: 183 days

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

34%

Top 20: 77%

Open market

41%

EzGoGo22%
RTSKY8%
Masterplug8%
bokman7%
dé7%
NRG CHARGE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 43 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EzGoGo EV Charger 3 Pin Plug 32.81Ft/10M Type 2 Charging Cable 3kW [6/8/10/13A] Electric Car Charger IP65 Advanced Protection car charging cable Suitable for EVs & PHEVs

EzGoGo£99.594.5★344 rev

EzGoGo EV Charger Cable Type 2 to 3 Pin Plug 32.81Ft/10M Electric Car Charger 3kW [6/8/10/13A] Type 2 Charging Cable 3 Pin EV Charger IP65 Advanced Protection Suitable for EVs & PHEVs

EzGoGo£102.064.5★663 rev

dé EV Charger 3 Pin Plug 10m with App 3kW Electric Car Charger Type 2

dé£90.194.6★220 rev

RTSKY Ev Charger Cable Type 2 to 3 Pin UK Plug 3KW 13A with Adjustable Current Includes UI Display Screen Storage Bag & Wall Mount 5M

RTSKY£66.254.2★123 rev

NRG CHARGE£256.394.6★7 rev

Newest

by launch date

KioGro 7.4kW EV Charger Type 2 6-32A Electric Car Charger with 7M Cable & 4.3 LCD WiFi/Bluetooth/RFID & APP Control Single Phase IP65 Waterproof for EVs & PHEVs

KioGro£198.721 rev

2mo ago

Hypervolt£570.430 rev

3mo ago

LCLCTEK 3KW EV Charger Cable Type 2 to 3 Pin Plug 32Ft/10M Portable UK 3 Pin EV Charger Electric Car Charger [6/8/10/13A] Car-Charger with LED Display IP65 Waterproof Type 2 Cable EVs and PHEV

LCLCTEK£88.5043 rev

4mo ago

EV Charger Cable Type 2 to 3 Pin Plug 5M 3.5kW Electric Car Charger 8/10/13/15/16A Adjustable Type 2 Charging Cable EV Charger with LED Indicator Ev Charging Cable for EV & PHEV

HUGENT£63.8717 rev

5mo ago

EV Charger 3 Pin Plug Type 2 5M 3.5kW Electric Car Charger Cable Adjustable 6/8/10/13A Portable EV Charging Cable with LED Display for UK 3 Pin Socket EV & PHEV

HUGENT£63.348 rev

5mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Charging36%

“Charges quickly”

Quality-Overall17%

“Great build quality”

Value For Money9%

“Great Investment”

Ease Of Use9%

“Easy Peasy”

Advertised Vs Actual Product6%

“Works exactly as it should”

Assembly/Installation3%

“Installed quickly and it worked great”

Software/Application2%

“App very useful”

Socket/Port/Plug1%

“Just plug into a suitable socket”

Strength1%

“sturdy piece of kit that's very easy to use”

Efficiency1%

“Works well as described”

What buyers complain about

Charging25%

“Slow charging”

Connectivity-Overall7%

“Absolute nightmare to connect”

Durability6%

“I am also now questioning its durability”

Quality-Overall5%

“Not good quality”

Functionality-Overall4%

“not effective”

Instructions/User Manual/Troubleshooting4%

“Ot was not made clear in instructions”

Socket/Port/Plug3%

“the plug melted”

Amplification3%

“You can't change the amps when plugged into EV set the required amps, 06, 08, 10, 13 before connecting to EV”

Heating3%

“it has poor thermal management”

Value For Money2%

“a complete waste of money”

Top return reasons

Charging38%

Compatibility-Overall12%

Size-Overall9%

Functionality-Overall8%

Defective Material/Parts6%

Connectivity-Overall4%

Socket/Port/Plug4%

Heating2%

Touch/Button Controls1%

Assembly/Installation1%

Common questions

Is ev charger profitable to sell on Amazon United Kingdom?: The niche generates £1.2M/yr across 43 tracked products. 16 of 23 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Launch it (60/100).
How competitive is the ev charger niche?: 26 brands and 45 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in ev charger?: Top complaints mined from reviews: Charging, Connectivity-Overall, Durability. The return rate is 3.5%.
When does demand for ev charger peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the ev charger niche?: Listings span £63.34–£570.43; the average listing price is £149.25 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.

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ev charger

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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