Is ev charger profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 43 tracked products. 16 of 23 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Launch it (59/100).

How competitive is the ev charger niche?

26 brands and 45 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in ev charger?

Top complaints mined from reviews: Charging, Connectivity-Overall, Durability. The return rate is 3.5%.

When does demand for ev charger peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the ev charger niche?

Listings span £63.34–£570.43; the average listing price is £149.25 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.

ev charger

Launch it

A $1.2M/yr market growing +7.8% this quarter with returns at 3.5% — clears our launch bar.

Review moat

Great128.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Market size

Great£1.2M

£1.2M/yr · 618K searches

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£149.25

avg listing price — sweet spot $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad£63.34–£570.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, ev charger is a £1.2M/yr Amazon United Kingdom market (618K searches/yr). The top 5 brands hold 52% of demand. Verdict: Launch it — 59/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

ev charger market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £1.2M–£1.5M; units × avg price
Conversion rate: 1.3%
Avg BSR: #26
Page quality: 0%
Prime: 95%
Sponsored: 98%
Out of stock: 18.0%
Avg brand age: 25 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

34%

Top 20: 77%

Open market

41%

EzGoGo22%
RTSKY8%
Masterplug8%
bokman7%
dé7%
NRG CHARGE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top ev charger search terms

ev charger161K/yr +12.5%0.7% conv.
ev charger 3 pin plug85K/yr +17.3%2.2% conv.
3 pin ev charger59K/yr +17.7%2.0% conv.
ev charger 7kw type 262K/yr -17.3%0.4% conv.
electric car charger50K/yr +4.9%1.2% conv.
granny charger26K/yr +64.4%2.1% conv.
ohme ev charger25K/yr +18.7%0.1% conv.
7kw ev charger13K/yr -1.7%0.6% conv.
ev charger cable type 2 to 3 pin plug16K/yr +10.7%1.3% conv.
electric car charger adapter to 3 pin plug14K/yr +2.1%2.1% conv.

All search terms

Top ev charger products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EzGoGo EV Charger 3 Pin Plug 32.81Ft/10M Type 2 Charging Cable 3kW [6/8/10/13A] Electric Car Charger IP65 Advanced Protection car charging cable Suitable for EVs & PHEVs

EzGoGo£99.594.5★344 rev

EzGoGo EV Charger Cable Type 2 to 3 Pin Plug 32.81Ft/10M Electric Car Charger 3kW [6/8/10/13A] Type 2 Charging Cable 3 Pin EV Charger IP65 Advanced Protection Suitable for EVs & PHEVs

EzGoGo£102.064.5★663 rev

dé EV Charger 3 Pin Plug 10m with App 3kW Electric Car Charger Type 2

dé£90.194.6★220 rev

RTSKY Ev Charger Cable Type 2 to 3 Pin UK Plug 3KW 13A with Adjustable Current Includes UI Display Screen Storage Bag & Wall Mount 5M

RTSKY£66.254.2★123 rev

NRG CHARGE£256.394.6★7 rev

Newest

by launch date

EV Charger Cable Type 2 to 3 Pin Plug 5M 3.5kW Electric Car Charger 8/10/13/15/16A Adjustable Type 2 Charging Cable EV Charger with LED Indicator Ev Charging Cable for EV & PHEV

HUGENT£63.8717 rev

5mo ago

Vutlace EV Charger Cable Type 2 to UK 3 Pin Plug 5M 6/8/10/13/16A Portable Electric 3.6KW Car Charger with LED Display IP67 Waterproof Type 2 Charging Cable for EVs and PHEV

Vutlace£82.2616 rev

5mo ago

RTSKY 7.4kW EV Charger Type 2 for Home Smart Electric Car Charger with Bluetooth APP Adjustable 8-Level Current 6A-32A PEN Protection Type A + DC 6mA RCD 5m Tethered Cable IP65

RTSKY£202.905 rev

5mo ago

dé EV Charger 3 Pin Plug 7m with App 3kW Electric Car Charger Type 2

dé£84.25220 rev

7mo ago

dé EV Charger 3 Pin Plug 10m with App 3kW Electric Car Charger Type 2

dé£90.19220 rev

7mo ago

What buyers say about ev charger

What buyers praise and complain about, mined from review topics.

What buyers love

Charging36%

“Charges quickly”

Quality-Overall17%

“Great build quality”

Value For Money9%

“Great Investment”

Ease Of Use9%

“Easy Peasy”

Advertised Vs Actual Product6%

“Works exactly as it should”

Assembly/Installation3%

“Installed quickly and it worked great”

Software/Application2%

“App very useful”

Socket/Port/Plug1%

“Just plug into a suitable socket”

Strength1%

“sturdy piece of kit that's very easy to use”

Efficiency1%

“Works well as described”

What buyers complain about

Charging25%

“Slow charging”

Connectivity-Overall7%

“Absolute nightmare to connect”

Durability6%

“I am also now questioning its durability”

Quality-Overall5%

“Not good quality”

Functionality-Overall4%

“not effective”

Instructions/User Manual/Troubleshooting4%

“Ot was not made clear in instructions”

Socket/Port/Plug3%

“the plug melted”

Amplification3%

“You can't change the amps when plugged into EV set the required amps, 06, 08, 10, 13 before connecting to EV”

Heating3%

“it has poor thermal management”

Value For Money2%

“a complete waste of money”

Top return reasons

Charging38%

Compatibility-Overall12%

Size-Overall9%

Functionality-Overall8%

Defective Material/Parts6%

Connectivity-Overall4%

Socket/Port/Plug4%

Heating2%

Touch/Button Controls1%

Assembly/Installation1%

Common questions

Is ev charger profitable to sell on Amazon United Kingdom?: The niche generates £1.2M/yr across 43 tracked products. 16 of 23 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Launch it (59/100).
How competitive is the ev charger niche?: 26 brands and 45 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in ev charger?: Top complaints mined from reviews: Charging, Connectivity-Overall, Durability. The return rate is 3.5%.
When does demand for ev charger peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the ev charger niche?: Listings span £63.34–£570.43; the average listing price is £149.25 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.

ev charger

ev charger market data

Competition & brand share

Demand & seasonality

Top ev charger search terms

Top ev charger products on Amazon

Top sellers

Newest

Trending

What buyers say about ev charger

What buyers love

What buyers complain about

Top return reasons

Common questions

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