Engine Oil
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 97% of clicks, so Engine Oil is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 811 Automotive niches · +5 vs the category median of 4954
- Market size
- £2.1M/yr1.7M searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 52 sellers
Flapen Score
Engine Oil against its category
The dotted line is the Automotive average. Past it, Engine Oil is stronger. Inside it, weaker.
Market
The Engine Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Engine Oil 1.7M times last year and spent an estimated £2.1M. The top 5 brands take 97% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £2.1Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- engine oil417K searches a year
02 · Price
A sale here is worth £19.55.
Listings sell for £19.55 on average, from £6.50 to £35.52. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £19.55 that is £59K to £78K a year per listing.
- Average price
- £19.55inside the $15 to $100 sweet spot
- Price range
- £6.50–£35.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £59K–£78K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #50 within Oils & Fluids. It carries 3,194 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 8.9%
- Average rank
- #50in Oils & Fluids
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,194per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Engine Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
52
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 95%
Open market
1%
- Brand 178%
- Brand 28%
- Brand 35%
- Brand 44%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Engine Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Engine Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- engine oil417K/yr
- 5w30 oil211K/yr
- engine oil 5w30141K/yr
- car oil129K/yr
- 5w30 engine oil fully synthetic113K/yr
- castrol edge 5w3079K/yr
- engine oil for my car by reg75K/yr
- car engine oils119K/yr
- 5w 30w engine oil58K/yr
- 5w3039K/yr
Reviews and returns
What reviews say buyers love and hate about Engine Oil
We read the reviews and the return reasons for every product selling here.
“Cheap price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Engine Oil questions
Answered from the same tracked data.