de icer spray for car
Skip itSoft demand (-91.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Good£554K£554K/yr · 769K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,104.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-91.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.15–£14.58cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, de icer spray for car is a £554K/yr Amazon United Kingdom market (769K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 12,500–15,000/product
- Revenue / yr
- £1.1M–£1.5M
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 9.7%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 185 days
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
99
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- CarPlan74%
- Prestone9%
- Quebec7%
- Bluecol4%
- AA3%
- Autoglym3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -91.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 256.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CarPlan Blue Star Aerosol De-icer 600 ml (Pack of 1)
CarPlan£2.274.4★5,520 rev
CarPlan TDI501 Blue Star Winter De Icer Trigger Spray 500ml x 2
CarPlan£6.114.4★3,484 rev
CarPlan TDI501 Blue Star Winter De Icer Trigger Spray 500ml x 4
CarPlan£8.244.5★1,185 rev
QUEBEC De-icer Spray 600ml For Car Windscreen - Fast Acting Melts Ice and Frost Quickly For Windows/Mirrors - Operates at -20c and Prevents Re-Freezing (Pack of 2)
Quebec£8.704.2★569 rev
Prestone De-Icer Anti Freeze Spray For Car Window Fast Acting De-Icer Spray For Car No De-Icer Works Faster Prevents Re-Freeze & Melts Ice At -40C Essential Car Accessories Rapid Deicer 600ml
Prestone£2.154.5★1,260 rev
Newest
by launch date
CarPlan Blue Star Aerosol De-Icer 600 ml 6 pack Fast-Acting Ice & Frost Remover for Car Windows Works in Extreme Cold
CarPlan£11.965,520 rev
AA Winter Car Kit Fast Acting Deicer 2 x 750 ml Ice Scraper x 1 Chamois Demister Pad x 1
AA£12.01121 rev
QUEBEC De-icer Spray 600ml For Car Windscreen - Fast Acting Melts Ice and Frost Quickly For Windows/Mirrors - Operates at -20c and Prevents Re-Freezing (Pack of 2)
Quebec£8.70569 rev
Prestone Rapid De-Icer Spray For Windscreen -40C Multipack 6 Pack
Prestone£14.58609 rev
CarPlan TDI501 Blue Star Winter De Icer Trigger Spray 500ml x 4
CarPlan£8.241,185 rev
Trending
90-day click momentumCarPlan TDI501 Blue Star Winter De Icer Trigger Spray 500ml x 2
CarPlan£6.114.4★
AA Winter Car Kit Fast Acting Deicer 2 x 750 ml Ice Scraper x 1 Chamois Demister Pad x 1
AA£12.014.4★
QUEBEC De-icer Spray 600ml For Car Windscreen - Fast Acting Melts Ice and Frost Quickly For Windows/Mirrors - Operates at -20c and Prevents Re-Freezing (Pack of 2)
Quebec£8.704.2★
CarPlan Blue Star Aerosol De-icer 600 ml (Pack of 1)
CarPlan£2.274.4★
Autoglym De-Icer 500ml - Fast Acting Car De-Icer Spray Made with Water-free Formula to Quickly Clear Frost Ice or Snow Without Re-freezing
Autoglym£4.904.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Good price,god quality and quick delivery”
“Does the job”
“Works well”
“Easy to store”
“sprayability is strong”
“Good size”
“No noticeable smell or stickiness”
“Really good works in no time”
“Works well and safe on car paint too”
What buyers complain about
“Extremely Disappointing Barely Works at All”
“Not fit for purpose”
“it also broke the spray button”
“Could be cheaper”
“Really poor performance”
“The smell isnt great”
“no way to use it”
“Product not in good condition”
“total waste of money”
“incase it leaks”
Top return reasons
Common questions
- Is de icer spray for car profitable to sell on Amazon United Kingdom?
- The niche generates £554K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -91.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the de icer spray for car niche?
- 6 brands and 99 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in de icer spray for car?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Spray/Flow. The return rate is 0.2%.
- When does demand for de icer spray for car peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 256.5× the quietest.
- What does it cost to enter the de icer spray for car niche?
- Listings span £2.15–£14.58; the average listing price is £7.43 (sweet spot $15–$100). The average incumbent carries 2,105 reviews — the moat a new listing must climb.
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