How competitive is the De Icer Spray for Car niche on Amazon United Kingdom?

6 brands and 99 sellers compete in De Icer Spray for Car on Amazon United Kingdom. The top 5 De Icer Spray for Car products take 84% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in De Icer Spray for Car?

De Icer Spray for Car buyers on Amazon United Kingdom complain most about Functionality-Overall, Size-Overall, Spray/Flow, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the De Icer Spray for Car niche?

De Icer Spray for Car sells for £7.43 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.15–£14.58. The average incumbent carries 2,105 reviews — the moat a new listing must climb.

De Icer Spray for Car

soft demand (-91.6% this quarter) — De Icer Spray for Car doesn't clear our bar today.

Flapen Score

Skip it

Ranks 711 of 811 Automotive niches · −11 vs the category median of 49

This niche Category average · 811 niches

Is De Icer Spray for Car profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, De Icer Spray for Car is a £554K/yr Amazon United Kingdom market (769K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.

De Icer Spray for Car: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -91.6% over the last 90 days and 9.7% of searches end in a purchase.

£554K

revenue / yr

Units sold / yr200K

Search volume / yr-91.6%769K

Conversion rate9.7%

Avg price£7.43

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers6 · 99

Top-5 product click share84%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top De Icer Spray for Car products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CarPlan Blue Star Aerosol De-icer 600 ml (Pack of 1)

Price: £2.27
Rating: 4.4/5
Reviews: 5,520
Age: 19y ago

CarPlan TDI501 Blue Star Winter De Icer Trigger Spray 500ml x 2

Price: £6.11
Rating: 4.4/5
Reviews: 3,484
Age: 9y ago

CarPlan TDI501 Blue Star Winter De Icer Trigger Spray 500ml x 4

Price: £8.24
Rating: 4.5/5
Reviews: 1,185
Age: 6y ago

QUEBEC De-icer Spray 600ml For Car Windscreen - Fast Acting Melts Ice and Frost Quickly For Windows/Mirrors - Operates at -20c and Prevents Re-Freezing (Pack of 2)

Price: £8.70
Rating: 4.2/5
Reviews: 569
Age: 3y ago

Prestone De-Icer Anti Freeze Spray For Car Window Fast Acting De-Icer Spray For Car No De-Icer Works Faster Prevents Re-Freeze & Melts Ice At -40C Essential Car Accessories Rapid Deicer 600ml

Price: £2.15
Rating: 4.5/5
Reviews: 1,260
Age: 15y ago

Newest

by launch date

CarPlan Blue Star Aerosol De-Icer 600 ml 6 pack Fast-Acting Ice & Frost Remover for Car Windows Works in Extreme Cold

Price: £11.96
Rating: 4.4/5
Reviews: 5,520
Age: 9mo ago

AA Winter Car Kit Fast Acting Deicer 2 x 750 ml Ice Scraper x 1 Chamois Demister Pad x 1

Price: £12.01
Rating: 4.4/5
Reviews: 121
Age: 2y ago

QUEBEC De-icer Spray 600ml For Car Windscreen - Fast Acting Melts Ice and Frost Quickly For Windows/Mirrors - Operates at -20c and Prevents Re-Freezing (Pack of 2)

Price: £8.70
Rating: 4.2/5
Reviews: 569
Age: 3y ago

Prestone Rapid De-Icer Spray For Windscreen -40C Multipack 6 Pack

Price: £14.58
Rating: 4.7/5
Reviews: 609
Age: 4y ago

CarPlan TDI501 Blue Star Winter De Icer Trigger Spray 500ml x 4

Price: £8.24
Rating: 4.5/5
Reviews: 1,185
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

CarPlan74%
Prestone9%
Quebec7%
Bluecol4%
AA3%
Autoglym3%
Open — no brand owns it (0%)

De Icer Spray for Car demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume769KCVR9.7%Products10Brands6Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,105Avg BSR#16

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 256.5×

Top De Icer Spray for Car search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

deicer148K/yr -88.6%9.9% conv.
de icer117K/yr -87.1%8.1% conv.
de icer spray for car182K/yr -92.6%11.2% conv.
deicer car windscreen spray126K/yr -96.4%13.3% conv.
de-icer23K/yr -88.4%5.9% conv.
car deicer35K/yr -91.4%4.7% conv.
deicer spray15K/yr -92.7%5.7% conv.
car de icer16K/yr -84.5%4.1% conv.
de icer spray9K/yr -88.4%7.0% conv.
car deicer spray9K/yr -89.6%18.6% conv.

What reviews say buyers love and hate about De Icer Spray for Car

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Value For Money26%

“Great value”

Quality-Overall16%

“Good price,god quality and quick delivery”

Advertised Vs Actual Product13%

“Does the job”

Efficiency12%

“Works well”

Ease Of Use11%

“Easy to store”

What buyers complain about

65% of reviews

Functionality-Overall11%

“Extremely Disappointing Barely Works at All”

Size-Overall10%

“Not fit for purpose”

Spray/Flow8%

“it also broke the spray button”

Value For Money7%

“Could be cheaper”

Quality-Overall7%

“Really poor performance”

De Icer Spray for Car return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

31%

2Spray/Flow

17%

3Functionality-Overall

4Defective Material/Parts

5Quality-Overall

Common De Icer Spray for Car questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores De Icer Spray for Car 38/100 on Amazon United Kingdom — Skip it. The niche generates £554K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -91.6% over the last 90 days.