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Dashboard Phone Holder

Fail

Shoppers spend an estimated $67K a year here, so Dashboard Phone Holder is a Fail.

Flapen Score
44
44 / 100
Ranks 542 of 811 Automotive niches · −5 vs the category median of 49
Market size
£67K/yr121K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
59%top-5 click share · 15 brands · 30 sellers

Flapen Score

Dashboard Phone Holder against its category

The dotted line is the Automotive average. Past it, Dashboard Phone Holder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dashboard Phone Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dashboard Phone Holder 121K times last year and spent an estimated £67K. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
5.0%
Market size, estimated
£67Ka year
Peak month
August1.7× the quietest month
Top search term
dashboard phone holder46K searches a year

02 · Price

A sale here is worth £11.07.

Listings sell for £11.07 on average, from £4.47 to £23.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.07 that is £3K to £6K a year per listing.

Average price
£11.07under the $15 to $100 sweet spot
Price range
£4.47–£23.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #39 within Car Accessories. It carries 18,605 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#39in Car Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,605per listing
Listings tracked
22

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dashboard Phone Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

30

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

22%

  • Brand 120%
  • Brand 214%
  • Brand 312%
  • Brand 412%
  • Brand 512%
  • Brand 68%

Demand

Dashboard Phone Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Dashboard Phone Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dashboard phone holder46K/yr
  • car phone holder dashboard12K/yr
  • mobile phone holder for car dashboard6K/yr
  • dash phone holder9K/yr
  • dash board phone holder for cars6K/yr
  • car dashboard phone holder9K/yr
  • car phone holder dashboard mount6K/yr
  • car dash phone holder4K/yr
  • toyota aygo phone holder4K/yr
  • iphone holder for car dashboard4K/yr

Reviews and returns

What reviews say buyers love and hate about Dashboard Phone Holder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Adhesion/Stickiness”
1.8%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dashboard Phone Holder questions

Answered from the same tracked data.