Is dashboard phone holder profitable to sell on Amazon United Kingdom?

The niche generates £67K/yr across 22 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (44/100).

How competitive is the dashboard phone holder niche?

15 brands and 30 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in dashboard phone holder?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 1.8%.

When does demand for dashboard phone holder peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the dashboard phone holder niche?

Listings span £4.47–£23.13; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 18,605 reviews — the moat a new listing must climb.

dashboard phone holder

Skip it

A small market ($67K/yr) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.47–£23.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.07

avg listing price — sweet spot $15–$100

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Market size

Bad£67K

£67K/yr · 121K searches

Review moat

Bad18,604.68

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, dashboard phone holder is a £67K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

dashboard phone holder market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £66K–£89K; units × avg price
Conversion rate: 5.0%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.6%
Avg brand age: 38 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

22%

Blukar20%
Cinati14%
VANMASS12%
Miracase12%
JOYEKY12%
Beeasy8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top dashboard phone holder search terms

dashboard phone holder46K/yr -46.6%3.9% conv.
car phone holder dashboard12K/yr +19.0%4.5% conv.
mobile phone holder for car dashboard6K/yr +93.2%4.5% conv.
dash phone holder9K/yr +2.2%4.5% conv.
dash board phone holder for cars6K/yr +10.0%3.5% conv.
car dashboard phone holder9K/yr -33.6%4.6% conv.
car phone holder dashboard mount6K/yr +2.2%2.9% conv.
car dash phone holder4K/yr -1.7%3.6% conv.
toyota aygo phone holder4K/yr +56.1%2.9% conv.
iphone holder for car dashboard4K/yr +3.3%7.2% conv.

All search terms

Top dashboard phone holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blukar Car Phone Holder Adjustable Car Phone Mount 360 Rotation for Dashboard/Windscreen Upgraded Strong Suction - One Button Release Automobile Cradle for iPhone 4.0-7.0 Smartphones

Blukar£7.714.3★24,469 rev

Cinati Car Phone Holder Car Phone Mount Silicone Vehicle Pad Mat for Various Dashboards Slip Free Desk Phone Stand Compatible with iPhone Samsung Android Smartphones GPS Devices and More Black

Cinati£10.044.4★4,942 rev

JOYEKY Car Phone Holder for Dashboard 360 Rotatable Horizontal & Vertical Viewing Car Phone MountWashable Reusable Mobile Phone Holder for iPhone Samsung Android Smartphones (Black)

JOYEKY£11.344.4★1,908 rev

Beeasy Car Phone Holder Dashboard Anti-Slip Silicone Phone Holder for Cars Universal Dash Phone Mount for iPhone 17/16/15/14/13/12 Pro Max Samsung S26 S25 S24 S23 Ultra Smartphones GPS Devices

Beeasy£9.634.3★10,203 rev

VANMASS 2026 BEST Car Phone Holder [Upgraded Suction&Clip] Military-Grade Rotatable Universal Mobile Mount for Dashboard Windscreen Vent Van Stand Cradle for iPhone 17 Pro Max 16 15 14 13 Samsung S26

VANMASS£18.124.5★51,353 rev

Newest

by launch date

Miracase for MagSafe Car Mount [3600gf Strong Magnet & 89+LBS Suction Base] Vacuum Magnetic Phone Holder for Cars 360 Rotatable Dashboard & Windscreen Phone Holder GPS Mount for iPhone17-12

Miracase£14.7114,400 rev

4mo ago

Miracase for MagSafe Car Mount [Strong Suction + Nano Gel] Vacuum Magnetic Phone Holder for Car [360 Rotatable & Foldable] Phone Holder for iPhone 17 Pro Max Air 16 15 14 13 12 Black

Miracase£11.9317,776 rev

7mo ago

VICSEED for Magsafe Car Mount Vacuum Magnetic Phone Holder for Cars [55+KG Ultra-Strong Suction] Car Phone holder Accessories [360 Rotate & Fold] for iPhone17 Pro Max Air 16 15 14 13 12 & Samsung

VICSEED£23.1311,160 rev

10mo ago

360 Degree Rotation Dashboard Phone Holder for Car Anti-Slip Grips & One-Hand Operation Car Cell Phone Mount with Adjustable Spring Clip Compatible with iPhone Samsung All Smartphones

Generic£11.0441 rev

11mo ago

Romuto Car Phone Holder MountStrong SuctionMobile Phone Holder for Cars Phone Mount for Car Vent/Windscreen/Dashboard Desktop Stand Phone Holder Van Car Accessories for Women Men for iPhone Samsung

Romuto£8.265,836 rev

12mo ago

What buyers say about dashboard phone holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Build quality is impressive”

Strength13%

“Sturdy construction”

Value For Money9%

“Excellent value for money”

Advertised Vs Actual Product7%

“Better than I expected”

Assembly/Installation5%

“easy to mount”

Size-Overall5%

“Fits exactly as it should”

Ease Of Use5%

“Easy to fit”

Grip4%

“the sticky pad has really good grip”

Adhesion/Stickiness4%

“Sticks well”

Adjustability/Rotatability/Reclining3%

“Fully adjustable”

What buyers complain about

Adhesion/Stickiness26%

“Poor adhesive”

Durability13%

“Breaks easy”

Quality-Overall9%

“Bad quality”

Size-Overall5%

“Smaller in size so not in the way”

Functionality-Overall4%

“Didn't work for me”

Value For Money3%

“More expensive than most”

Compatibility-Overall3%

“Not compatible”

Strength3%

“Not sturdy enough”

Ease Of Use2%

“not easy to use”

Grip2%

“No grip”

Top return reasons

Size-Overall26%

Compatibility-Overall21%

Adhesion/Stickiness21%

Functionality-Overall7%

Defective Material/Parts4%

Add-Ons/Attachments3%

Quality-Overall2%

Magnetic Strength/Adsorption2%

Durability2%

Advertised Vs Actual Product1%

Common questions

Is dashboard phone holder profitable to sell on Amazon United Kingdom?: The niche generates £67K/yr across 22 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (44/100).
How competitive is the dashboard phone holder niche?: 15 brands and 30 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in dashboard phone holder?: Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 1.8%.
When does demand for dashboard phone holder peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the dashboard phone holder niche?: Listings span £4.47–£23.13; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 18,605 reviews — the moat a new listing must climb.