dashboard mat
Skip itPrices mostly outside the sweet spot ($3.75–$14.92) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,564.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay£146K£146K/yr · 352K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.87avg listing price — sweet spot $15–$100
Price range
Bad£3.75–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dashboard mat is a £146K/yr Amazon United Kingdom market (352K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
dashboard mat market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £147K–£176K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
30
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- Armo Home24%
- AIBULO21%
- SOL12%
- MAIYADUO9%
- KAHEIGN7%
- BLADO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top dashboard mat search terms
- non slip mat129K/yr
- anti slip mat59K/yr
- non slip matting roll47K/yr
- non slip matting21K/yr
- non slip11K/yr
- non slip mats12K/yr
- dashboard mat10K/yr
- grip mat9K/yr
- anti slip matting roll7K/yr
- car dashboard mat5K/yr
Top dashboard mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Armo Multipurpose Non Slip Black Grip Mat PVC Anti Slip Rug Mat Pad150CM X 30CM Kitchen Underly Carpet Rug Laminate Vinyl Floor Waterproof Grip Mat Liner
Armo Home£4.144.5★405 rev
Non Slip Mat 150x30cm Multipurpose Anti Slip Matting Roll for Rugs Car Dashboards Vans Drawers & Shelves Washable Waterproof Cut-to-Size Underlay for Home & Office (Black)
AIBULO£5.274.3★4,204 rev
SOL 1pk Non Slip Mat Roll - 150cm x 30cm Rubber Matting Shelf and Drawer Liner - Anti Slip Rug Underlay Grip Mat - 1pk x 150cm
SOL£3.794.2★995 rev
MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors
MAIYADUO£7.874.3★119 rev
DIY Doctor 2x Anti Slip Gripper Rolls 190 x 30cm Non Slip Rug Underlay for Laminate Flooring Carpet and Rug Grippers Rubber Mat Shelf and Drawer Liner - Black
DIY Doctor£7.654.2★10,060 rev
Newest
by launch date
aboveBED Anti Slip Rug Underlay 60 x 150 cm Non Slip Mat Cut to Size Rug Carpet Gripper Liner for Laminate and Wooden Floors Multipurpose Anti Slip Mat for Drawers Shelves and Carpets (White)
aboveBED£4.50144 rev
fowong Non Slip Rug Underlay 80 x 150cm PVC Rug Pads Multipurpose Anti Slip Rug Underlay Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
fowong£5.341,689 rev
MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors
MAIYADUO£7.87119 rev
MAIYADUO Non Slip Mat 150x30 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors
MAIYADUO£4.66119 rev
Armo Multipurpose Non Slip Black Grip Mat PVC Anti Slip Rug Mat Pad150CM X 30CM Kitchen Underly Carpet Rug Laminate Vinyl Floor Waterproof Grip Mat Liner
Armo Home£4.14405 rev
Trending
90-day click momentum
GULLAMBO Hallway Runner Rug Non Slip Rubber Backing Heavy Duty Dirt Trapping Absorbent Carpet Runner for Hall Kitchen Entryway Corridor | Low Profile Anti Slip Indoor Floor Mat | Easy to Clean
GULLAMBO£14.924.6★
MAIYADUO Non Slip Mat 150x30 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors
MAIYADUO£4.664.3★
fowong Non Slip Rug Underlay 80 x 150cm PVC Rug Pads Multipurpose Anti Slip Rug Underlay Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
fowong£5.344.2★
MAIYADUO Non Slip Mat 80x130 cm Multipurpose Thick Rug Gripper Liner Cut-to-Size Anti Slip Matting for Rugs Drawers & Shelves Anti Slip Rug Underlay for Laminate and Wooden Floors
MAIYADUO£7.874.3★
Aidapt Non Waterproof Slip White Easy to Cut 150x30 cm Fabric Mat Ideal for use Lining Draws Shelves and Work tops
Aidapt£4.324.4★
What buyers say about dashboard mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Just what I needed”
“Excellent value”
“Good grip”
“Fits perfect”
“Easy to clean”
“Does the job”
“Easy to use”
“durable”
“excellent adhesion and holding”
What buyers complain about
“Small mat”
“Absolutely rubbish”
“Not Sure of Efficiency”
“has slipped a few times”
“It's not very sticky”
“Not really worth it”
“Thin material”
“Instead its flat pack”
“Light and flimsy”
“are simply made of plastic”
Top return reasons
Common questions
- Is dashboard mat profitable to sell on Amazon United Kingdom?
- The niche generates £146K/yr across 20 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the dashboard mat niche?
- 16 brands and 30 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in dashboard mat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 1.2%.
- When does demand for dashboard mat peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the dashboard mat niche?
- Listings span £3.75–£14.92; the average listing price is £5.87 (sweet spot $15–$100). The average incumbent carries 2,565 reviews — the moat a new listing must climb.