Skip to content

Dashboard Mat

prices mostly outside the sweet spot ($3.75–$14.92) — Dashboard Mat doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 542 of 811 Automotive niches · −5 vs the category median of 49

Market size 32Growth 17Conversion 75Competition 32Returns 91Price range 0Avg price 16Brand share 55Review moat 39Quality gap 73
This niche Category average · 811 niches

Is Dashboard Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dashboard Mat is a £146K/yr Amazon United Kingdom market (352K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.

Dashboard Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.3% over the last 90 days and 7.0% of searches end in a purchase.

£146K

revenue / yr

Units sold / yr30K
Search volume / yr-15.3%352K
Conversion rate7.0%
Avg price£5.87

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 30
Top-5 product click share66%
Open market28%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews2,565

Top Dashboard Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£15K£29K£44K£58K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

30

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

  • Armo Home24%
  • AIBULO21%
  • SOL12%
  • MAIYADUO9%
  • KAHEIGN7%
  • BLADO5%

Dashboard Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume352KCVR7.0%Products20Brands16Top 5 Brands72%OOS Rate0.0%Rating4.3★Reviews2,565Avg BSR#10
8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Dashboard Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • non slip mat129K/yr
  • anti slip mat59K/yr
  • non slip matting roll47K/yr
  • non slip matting21K/yr
  • non slip11K/yr
  • non slip mats12K/yr
  • dashboard mat10K/yr
  • grip mat9K/yr
  • anti slip matting roll7K/yr
  • car dashboard mat5K/yr

What reviews say buyers love and hate about Dashboard Mat

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall24%

Excellent Quality

Advertised Vs Actual Product19%

Just what I needed

Value For Money17%

Excellent value

Grip12%

Good grip

Size-Overall4%

Fits perfect

What buyers complain about

82% of reviews
Size-Overall21%

Small mat

Quality-Overall13%

Absolutely rubbish

Functionality-Overall11%

Not Sure of Efficiency

Grip10%

has slipped a few times

Adhesion/Stickiness9%

It's not very sticky

Dashboard Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Quality-Overall
8%
3Thin
5%
4Color
5%
5Grip
3%

Common Dashboard Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dashboard Mat 44/100 on Amazon United Kingdom — Skip it. The niche generates £146K/yr across 20 tracked products. Search demand moved -15.3% over the last 90 days.
Search demand for Dashboard Mat on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.