Dashboard Mat
FailPrices span $3.75–$14.92, mostly outside the sweet spot, so Dashboard Mat is a Fail.
- Flapen Score
- 44 / 100Ranks 542 of 811 Automotive niches · −5 vs the category median of 4944
- Market size
- £146K/yr352K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 66%top-5 click share · 16 brands · 30 sellers
Flapen Score
Dashboard Mat against its category
The dotted line is the Automotive average. Past it, Dashboard Mat is stronger. Inside it, weaker.
Market
The Dashboard Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dashboard Mat 352K times last year and spent an estimated £146K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.
- Searches, last 12 months
- 352K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £146Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- non slip mat129K searches a year
02 · Price
A sale here is worth £5.87.
Listings sell for £5.87 on average, from £3.75 to £14.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £5.87 that is £6K to £7K a year per listing.
- Average price
- £5.87under the $15 to $100 sweet spot
- Price range
- £3.75–£14.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Car Accessories. It carries 2,565 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Car Accessories
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,565per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Dashboard Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
30
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- Brand 124%
- Brand 221%
- Brand 312%
- Brand 49%
- Brand 57%
- Brand 65%
Demand
Dashboard Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Dashboard Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- non slip mat129K/yr
- anti slip mat59K/yr
- non slip matting roll47K/yr
- non slip matting21K/yr
- non slip11K/yr
- non slip mats12K/yr
- dashboard mat10K/yr
- grip mat9K/yr
- anti slip matting roll7K/yr
- car dashboard mat5K/yr
Reviews and returns
What reviews say buyers love and hate about Dashboard Mat
We read the reviews and the return reasons for every product selling here.
“Small mat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dashboard Mat questions
Answered from the same tracked data.