Damp Duster
FailThe top 5 brands take 100% of clicks, so Damp Duster is a Fail.
- Flapen Score
- 30 / 100Ranks 797 of 811 Automotive niches · −19 vs the category median of 4930
- Market size
- £32K/yr60K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 16 sellers
Flapen Score
Damp Duster against its category
The dotted line is the Automotive average. Past it, Damp Duster is stronger. Inside it, weaker.
Market
The Damp Duster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Damp Duster 60K times last year and spent an estimated £32K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 13.3%
- Market size, estimated
- £32Ka year
- Peak month
- March5.4× the quietest month
- Top search term
- damp duster47K searches a year
02 · Price
A sale here is worth £4.00.
Listings sell for £4.00 on average, from £1.95 to £8.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £4.00 that is £3K to £4K a year per listing.
- Average price
- £4.00under the $15 to $100 sweet spot
- Price range
- £1.95–£8.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #397 within Car & Motorbike Care. It carries 5,308 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.1%
- Average rank
- #397in Car & Motorbike Care
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,308per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Damp Duster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brand 170%
- Brand 218%
- Brand 39%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Damp Duster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 5.4×
Search terms
Top Damp Duster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- damp duster47K/yr
- dust buster sponge4K/yr
- dust sponge7K/yr
- duster sponge2K/yr
Reviews and returns
What reviews say buyers love and hate about Damp Duster
We read the reviews and the return reasons for every product selling here.
“Could have been when I was cleaning so possible user error”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Damp Duster questions
Answered from the same tracked data.