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D1s Xenon Bulb

Fail

Demand is soft, at -42.2% this quarter, so D1s Xenon Bulb is a Fail.

Flapen Score
38
38 / 100
Ranks 711 of 811 Automotive niches · −11 vs the category median of 49
Market size
£68K/yr40K searches / yr
90-day growth
-42.2%search demand this quarter
Competition
65%top-5 click share · 10 brands · 31 sellers

Flapen Score

D1s Xenon Bulb against its category

The dotted line is the Automotive average. Past it, D1s Xenon Bulb is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The D1s Xenon Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for D1s Xenon Bulb 40K times last year and spent an estimated £68K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-42.2%
Conversion, latest week
5.0%
Market size, estimated
£68Ka year
Peak month
December2.7× the quietest month
Top search term
d1s xenon bulb24K searches a year

02 · Price

A sale here is worth £33.93.

Listings sell for £33.93 on average, from £13.11 to £95.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £33.93 that is £3K to £8K a year per listing.

Average price
£33.93inside the $15 to $100 sweet spot
Price range
£13.11–£95.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #73 within Car Parts. It carries 3,412 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#73in Car Parts
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,412per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top D1s Xenon Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

31

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

13%

  • Brand 131%
  • Brand 221%
  • Brand 319%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 13%)

Demand

D1s Xenon Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top D1s Xenon Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • d1s xenon bulb24K/yr
  • d1s6K/yr
  • d1s bulb7K/yr
  • philips xenstart d1s 35w3K/yr

Reviews and returns

What reviews say buyers love and hate about D1s Xenon Bulb

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
27%of negative reviews mention “Durability”
5.5%of orders come back
“Lasted 2 weeks”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common D1s Xenon Bulb questions

Answered from the same tracked data.