coolant for my car by reg
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good511.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.44avg listing price — sweet spot $15–$100
Price range
Okay£4.75–£22.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£47K£47K/yr · 79K searches
According to Flapen's Amazon United Kingdom niche tracking, coolant for my car by reg is a £47K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
coolant for my car by reg market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £50K–£62K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 55%
- Out of stock
- 9.7%
- Avg brand age
- 77 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
22
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Holts28%
- Comma23%
- Prestone17%
- JOVS11%
- DYNAMAX11%
- Liqui Moly7%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 32 weeks — +0.4% search growth over the last 90 days.Top coolant for my car by reg search terms
- coolant for my car by reg32K/yr
- wss-m97b44-d coolant8K/yr
- g40 coolant9K/yr
- mercedes coolant4K/yr
- g40 coolant ready mixed4K/yr
- antifreeze concentrate9K/yr
- antifreeze coolant concentrate4K/yr
- coolant for mercedes3K/yr
- mercedes approved coolant4K/yr
- find correct coolant for my car2K/yr
Top coolant for my car by reg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Comma XSG40M5L Xstream G40 Antifreeze RTU 5 Liter
Comma£18.464.7★377 rev
Holts HAFR0010B Antifreeze Coolant for Car Ford Vaux Opel WSS-M97B44-D/GMW 3240 10-year 300k mile long life protection to -37C Includes Spout Orange 5 Litre
Holts£14.134.6★208 rev
Prestone PAFR0035B Coolant Antifreeze for All Vehicles 10 year 300 000 miles Corrosion Protection Ready to Use 1 Litre
Prestone£4.754.7★1,989 rev
Holts HAFR0009B Antifreeze Coolant for Car Ford Vaux Opel WSS-M97B44-D/GMW 3240 10-year 300k mile long life protection to -37C Orange 1 Litre
Holts£5.864.6★221 rev
JOVS Antifreeze Engine Coolant Red 5L All-Year Protection for Your Vehicle from Freezing & Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.
JOVS£9.624.6★1,025 rev
Newest
by launch date
Mercedes-Benz Genuine Radiator Coolant Antifreeze Pink 1L OEM MB 325.6 Engine Coolant Anti-Corrosion & Thermal Protection 1 Litre Bottle for Mercedes Cars & Vans A000989180809
Mercedes-Benz£22.7633 rev
Holts HAFR0010B Antifreeze Coolant for Car Ford Vaux Opel WSS-M97B44-D/GMW 3240 10-year 300k mile long life protection to -37C Includes Spout Orange 5 Litre
Holts£14.13208 rev
Holts HAFR0009B Antifreeze Coolant for Car Ford Vaux Opel WSS-M97B44-D/GMW 3240 10-year 300k mile long life protection to -37C Orange 1 Litre
Holts£5.86221 rev
DYNAMAX Cool G13 Antifreeze Coolant READY MIX -37 1 Litre Light Red/Violet Colour
DYNAMAX£10.8442 rev
Prestone PAFR0035B Coolant Antifreeze for All Vehicles 10 year 300 000 miles Corrosion Protection Ready to Use 1 Litre
Prestone£4.751,989 rev
Trending
90-day click momentum
LIQUI MOLY Coolant Ready Mix RAF 12+ | 1 L | Winter product | Cooling protection | SKU: 6924 silver
Liqui Moly£9.854.6★
DYNAMAX Cool G11 Antifreeze Coolant CONCENTRATE 1 Litre Blue/Green Coolant
DYNAMAX£13.164.6★
DYNAMAX Cool G13 Antifreeze Coolant READY MIX -37 1 Litre Light Red/Violet Colour
DYNAMAX£10.844.7★
DYNAMAX Cool G12 EVO Antifreeze Coolant CONCENTRATE 1 Litre Light Red/Violet (Purple) Coolant
DYNAMAX£14.044.6★
Holts HAFR0010B Antifreeze Coolant for Car Ford Vaux Opel WSS-M97B44-D/GMW 3240 10-year 300k mile long life protection to -37C Includes Spout Orange 5 Litre
Holts£14.134.6★
What buyers say about coolant for my car by reg
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money”
“Excellent product”
“Coolant Antifreeze”
“Just as advertised”
“Easy to use”
“Good for the car”
“lasts longer”
“Good size”
“Happy motoring”
“The right colour”
What buyers complain about
“Cheap”
“I was buying these regularly last year because I had a coolant leak that my previous mechanic insisted would be a major, expensive job”
“Potential to leak”
“Although cheaper in my local supermarket”
“Car not hot”
“Marking down one star for the terrible photocopy instructions on the bottle”
Top return reasons
Common questions
- Is coolant for my car by reg profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the coolant for my car by reg niche?
- 7 brands and 22 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in coolant for my car by reg?
- Top complaints mined from reviews: Quality-Overall, Coolant, Leak-Proof. The return rate is 0.2%.
- What does it cost to enter the coolant for my car by reg niche?
- Listings span £4.75–£22.76; the average listing price is £12.44 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.