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Convertible Roof Cleaner and Protector

Fail

The top 5 brands take 100% of clicks, so Convertible Roof Cleaner and Protector is a Fail.

Flapen Score
40
40 / 100
Ranks 664 of 811 Automotive niches · −9 vs the category median of 49
Market size
£80K/yr60K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
96%top-5 click share · 3 brands · 15 sellers

Flapen Score

Convertible Roof Cleaner and Protector against its category

The dotted line is the Automotive average. Past it, Convertible Roof Cleaner and Protector is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Convertible Roof Cleaner and Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Convertible Roof Cleaner and Protector 60K times last year and spent an estimated £80K. All 3 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
5.8%
Market size, estimated
£80Ka year
Peak month
April4.1× the quietest month
Top search term
convertible roof cleaner17K searches a year

02 · Price

A sale here is worth £23.11.

Listings sell for £23.11 on average, from £11.33 to £34.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £23.11 that is £6K to £12K a year per listing.

Average price
£23.11inside the $15 to $100 sweet spot
Price range
£11.33–£34.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #14 within Car & Motorbike Care. It carries 624 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#14in Car & Motorbike Care
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
624per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Convertible Roof Cleaner and Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 212%
  • Brand 312%
  • Open — no brand owns it (0%)

Demand

Convertible Roof Cleaner and Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.1×

Search terms

Top Convertible Roof Cleaner and Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • convertible roof cleaner17K/yr
  • soft top cleaner for convertible13K/yr
  • soft top cleaner7K/yr
  • protex5K/yr
  • renovo soft top cleaner5K/yr
  • soft top car roof cleaner4K/yr
  • renovo4K/yr
  • convertible roof waterproofer3K/yr

Reviews and returns

What reviews say buyers love and hate about Convertible Roof Cleaner and Protector

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
20%of negative reviews mention “Water Resistance”
0.4%of orders come back
“Water resistants is very poor”
A buyer, on “Water Resistance”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Convertible Roof Cleaner and Protector questions

Answered from the same tracked data.