coccyx cushion
Worth a lookShows a sweet-spot price point ($17.77 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£17.77avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Good£10.91–£26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 6% kills the launch gate
Market size
Good£431K£431K/yr · 406K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,580.48avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, coccyx cushion is a £431K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £355K–£444K
- units × avg price
- Launch success
- 78%
- 7 of 9 new (360d)
- Conversion rate
- 6.0%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 8.8%
- Avg brand age
- 32 months
- Avg seller age
- 194 days
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
33
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
39%
- 5 STARS UNITED20%
- Everlasting Comfort11%
- Ajiteogy11%
- RaMokey6%
- POOTACK6%
- SKYNY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 2.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 STARS UNITED Ergonomic Seat Cushion Memory Foam Comfort for Tailbone Hip & Coccyx Sitting Support Office Chair Car Desk Wheelchair & Gaming Black
5 STARS UNITED£23.064.3★34,412 rev
Everlasting Comfort Memory Foam Seat Cushion for Office Chair Car & Home Comfort Cushion with Washable Cover Non-Slip Base and Contoured Shape (Black)
Everlasting Comfort£23.684.4★96,722 rev
Ajiteogy Memory foam Seat Cushion-Ergonomic Tailbone Comfort Cushion Engineered for Long-Term Siting-Soft Supportive and Breathable
Ajiteogy£20.244.4★1,668 rev
RaMokey Memory Foam Seat Cushion Ergonomic Coccyx Cushion for Tailbone Discomfort Relief Coccyx & Hemorrhoid Stress Seat Cushion for Office Chair Car Travel Long Sitting Gaming
RaMokey£15.144.3★619 rev
POOTACK Seat Cushions Comfort Memory Foam Office Chair Cushion Supportive Desk Chair Cushions Seat Pad for Office Chair/Car Seat/Gaming Chairs/Wheelchair Large & Non-Slip
POOTACK£21.714.3★2,104 rev
Newest
by launch date
YGLHXDD wheelchair cushion coccyx cushion office chair cushion seat cushion coccyx cushion for tailbone pain memory foam cushion chair cushion sciatica cushion
YGLHXDD£11.1745 rev
Benazcap Memory Foam Seat Cushions to Reduce Tailbone Pressure Office Chair Cushion Ergonomic Coccyx Cushion for Home Office and Wheelchair Car Seat Cushions for Driving Non-Slip Base Black.
Benazcap£14.845,461 rev
Arbanith Memory Foam Seat Cushion for Office Chair Ergonomic Coccyx Cushion with 3D Contoured Design Breathable Cover & Non-Slip Bottom Ideal for Long Sitting Office Home & Travel
Arbanith£15.66146 rev
LS Memory Foam Seat Cushion Ergonomic Chair Pad with Back Support for Office Chair Gaming Chair Desk Chair and Office Desk Use
LS DECOR£10.9158 rev
A-Pce Memory Foam Seat Cushion Comfort Chair Pad for Home Office Car and Daily Use Ergonomic Support Cushion for Driving and Sitting Black
A-Pce£17.47438 rev
Trending
90-day click momentumBenazcap Memory Foam Seat Cushions to Reduce Tailbone Pressure Office Chair Cushion Ergonomic Coccyx Cushion for Home Office and Wheelchair Car Seat Cushions for Driving Non-Slip Base Black.
Benazcap£14.844.4★
Arbanith Memory Foam Seat Cushion for Office Chair Ergonomic Coccyx Cushion with 3D Contoured Design Breathable Cover & Non-Slip Bottom Ideal for Long Sitting Office Home & Travel
Arbanith£15.664.5★
LS Memory Foam Seat Cushion Ergonomic Chair Pad with Back Support for Office Chair Gaming Chair Desk Chair and Office Desk Use
LS DECOR£10.914.2★
Ecosafeter Seat Cushion for Office Chair Memory Foam Coccyx Pain Relief Cushion Pillow for Back Support Non-Slip Seat Pad for Office Desk
Ecosafeter£17.394.4★
XomRo Coccyx Cushion Tailbone Pain Relief Ergonomic Memory Foam seat Cushion Office chair Car Wheelchair Orthopedic Pressure Relief Hip Back support (Recommended Body Weight: up to 90 kg)
XomRo£18.624.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality and comfort”
“Cushion very good”
“Seems reasonable build quality”
“Good for the price”
“As Advertised”
“So soft”
“the size fits just right”
“Easy to use”
“memory foam cushion”
“The carry bag is handy for delivery or storage”
What buyers complain about
“Its been so bad sitting I couldn't work”
“And it is small”
“This cushion is tiny”
“Poor Quality”
“Very hard”
“not thick enough for my liking”
“Not supporting”
“it did not help her”
“Flimsy product”
“Not as described by seller”
Top return reasons
Common questions
- Is coccyx cushion profitable to sell on Amazon United Kingdom?
- The niche generates £431K/yr across 23 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the coccyx cushion niche?
- 20 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in coccyx cushion?
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Cushion. The return rate is 2.5%.
- When does demand for coccyx cushion peak?
- Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the coccyx cushion niche?
- Listings span £10.91–£26.67; the average listing price is £17.77 (sweet spot $15–$100). The average incumbent carries 6,580 reviews — the moat a new listing must climb.
Related niches in Automotive
- 66conservatory roof cleanerWorth a look
- 6612v water pumpWorth a look
- 66car flagsWorth a look
- 67ac recharge kitWorth a look
- 67jockey wheelWorth a look
- 67caravan stepsWorth a look