Clay Mitt
FailThe top 5 brands take 100% of clicks, so Clay Mitt is a Fail.
- Flapen Score
- 44 / 100Ranks 542 of 811 Automotive niches · −5 vs the category median of 4944
- Market size
- £41K/yr56K searches / yr
- 90-day growth
- +31.8%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 13 sellers
Flapen Score
Clay Mitt against its category
The dotted line is the Automotive average. Past it, Clay Mitt is stronger. Inside it, weaker.
Market
The Clay Mitt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clay Mitt 56K times last year and spent an estimated £41K. All 5 brands take every click. Demand peaks in Apr–May. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- +31.8%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £41Ka year
- Peak month
- April4.3× the quietest month
- Top search term
- clay mitt20K searches a year
02 · Price
A sale here is worth £8.99.
Listings sell for £8.99 on average, from £7.14 to £10.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £8.99 that is £7K to £9K a year per listing.
- Average price
- £8.99under the $15 to $100 sweet spot
- Price range
- £7.14–£10.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #49 within Car & Motorbike Care. It carries 380 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #49in Car & Motorbike Care
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 380per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Clay Mitt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 168%
- Brand 218%
- Brand 35%
- Brand 45%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Clay Mitt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 4.3×
Search terms
Top Clay Mitt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clay mitt20K/yr
- clay towel8K/yr
- clay mitt for car detailing9K/yr
- clay towel for car detailing5K/yr
- clay bar mitt7K/yr
- clay cloth3K/yr
- clay mit2K/yr
- clay cloth for car843/yr
- clay mitt for cars37/yr
Reviews and returns
What reviews say buyers love and hate about Clay Mitt
We read the reviews and the return reasons for every product selling here.
“However, when I got home I realised that my previously mirror finish paintwork was now full of tiny tree sap deposits”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Mitt questions
Answered from the same tracked data.