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Cherry Car Air Freshener

Fail

The top 5 brands take 100% of clicks, so Cherry Car Air Freshener is a Fail.

Flapen Score
45
45 / 100
Ranks 517 of 811 Automotive niches · −4 vs the category median of 49
Market size
£244K/yr395K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
65%top-5 click share · 5 brands · 43 sellers

Flapen Score

Cherry Car Air Freshener against its category

The dotted line is the Automotive average. Past it, Cherry Car Air Freshener is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cherry Car Air Freshener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cherry Car Air Freshener 395K times last year and spent an estimated £244K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £244K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
10.0%
Market size, estimated
£244Ka year
Peak month
March1.5× the quietest month
Top search term
jelly belly car air fresheners105K searches a year

02 · Price

A sale here is worth £6.17.

Listings sell for £6.17 on average, from £1.20 to £20.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £6.17 that is £8K to £9K a year per listing.

Average price
£6.17under the $15 to $100 sweet spot
Price range
£1.20–£20.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

32% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #52 within Car Accessories. It carries 7,783 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
95%
Out of stock, average day
3.0%
Average rank
#52in Car Accessories
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,783per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cherry Car Air Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 239%
  • Brand 35%
  • Brand 42%
  • Brand 51%

Demand

Cherry Car Air Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cherry Car Air Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly belly car air fresheners105K/yr
  • california scents car air freshener78K/yr
  • california scents41K/yr
  • cherry car air freshener21K/yr
  • jelly bean car freshener28K/yr
  • car air fresheners jelly belly17K/yr
  • cherry air freshener car16K/yr
  • jelly belly air freshener15K/yr
  • jelly belly air freshener car7K/yr
  • cherry air freshener8K/yr

Reviews and returns

What reviews say buyers love and hate about Cherry Car Air Freshener

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Smell”
65%of negative reviews mention “Smell”
0.2%of orders come back
“smells more like chemicals”
A buyer, on “Smell”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cherry Car Air Freshener questions

Answered from the same tracked data.