Chelsea
FailThe top 5 brands take 92% of clicks, so Chelsea is a Fail.
- Flapen Score
- 46 / 100Ranks 486 of 811 Automotive niches · −3 vs the category median of 4946
- Market size
- £241K/yr825K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 60 sellers
Flapen Score
Chelsea against its category
The dotted line is the Automotive average. Past it, Chelsea is stronger. Inside it, weaker.
Market
The Chelsea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chelsea 825K times last year and spent an estimated £241K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 825K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.
- Searches, last 12 months
- 825K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £241Ka year
- Peak month
- December9.8× the quietest month
- Top search term
- chelsea233K searches a year
02 · Price
A sale here is worth £12.19.
Listings sell for £12.19 on average, from £3.96 to £21.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.19 that is £1K to £3K a year per listing.
- Average price
- £12.19under the $15 to $100 sweet spot
- Price range
- £3.96–£21.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #134 within Car Accessories. It carries 314 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 94%
- Out of stock, average day
- 7.0%
- Average rank
- #134in Car Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 314per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Chelsea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
60
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
49%
Top 20: 84%
Open market
6%
- Brand 144%
- Brand 229%
- Brand 39%
- Brand 47%
- Brand 52%
- Brand 62%
- Open — no brand owns it (4 brands, 6%)
Demand
Chelsea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.8×
Search terms
Top Chelsea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chelsea233K/yr
- chelsea fc gifts for men216K/yr
- chelsea fc111K/yr
- chelsea fc gifts for boys96K/yr
- chelsea football26K/yr
- chelsea gifts39K/yr
- chelsea gifts for boys15K/yr
- chelsea fc gifts21K/yr
- chelsea gifts for men20K/yr
- chelsea football gifts14K/yr
Reviews and returns
What reviews say buyers love and hate about Chelsea
We read the reviews and the return reasons for every product selling here.
“it is very thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chelsea questions
Answered from the same tracked data.









