Chelsea
FailThe top 5 brands take 92% of clicks, so Chelsea is a Fail.
- Flapen Score
- 46 / 100Ranks 486 of 811 Automotive niches · −3 vs the category median of 4946
- Market size
- £241K/yr825K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 60 sellers
Flapen Score
Chelsea against its category
The dotted line is the Automotive average. Past it, Chelsea is stronger. Inside it, weaker.
Market
The Chelsea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chelsea 825K times last year and spent an estimated £241K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 825K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.
- Searches, last 12 months
- 825K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £241Ka year
- Peak month
- December9.8× the quietest month
- Top search term
- chelsea233K searches a year
02 · Price
A sale here is worth £12.19.
Listings sell for £12.19 on average, from £3.96 to £21.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.19 that is £1K to £3K a year per listing.
- Average price
- £12.19under the $15 to $100 sweet spot
- Price range
- £3.96–£21.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #134 within Car Accessories. It carries 314 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 94%
- Out of stock, average day
- 7.0%
- Average rank
- #134in Car Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 314per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Chelsea products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chelsea Kids FC Short Pyjamas 9-10 Years Blue
- Price
- £9.90
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 6y ago

Get Trend Chelsea FC Hoodies for Men & Teens S-3XL Champions League Football Zip-Up Hooded Sweatshirt Football Gifts for Men (3XL Blue Chelsea)
- Price
- £19.42
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 10mo ago

Chelsea Kids FC Short Pyjamas 11-12 Years Blue
- Price
- £9.89
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 6y ago

FOCO Premier League Football Chelsea Fan House Shoes Moccasin Slippers Mens Size 6-7
- Price
- £20.92
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 5y ago

Chelsea FC Baseball Cap for Boys Adjustable Summer Sun Hat Champions League Football Merch Kids Travel Holiday Essentials (Blue Chelsea Cap)
- Price
- £11.65
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Nhemeylp Funny Socks Chelsea FC Gifts for Men Do Not Disturb Im Watching Chelsea Novelty Socks Premium Breathable Cotton Socks for Chelsea Football Fans
- Price
- £4.60
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Chelsea FC Baseball Cap for Boys Adjustable Summer Sun Hat Champions League Football Merch Kids Travel Holiday Essentials (Blue Chelsea Cap)
- Price
- £11.65
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 9mo ago

Get Trend Chelsea FC Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials Boys Gift (Blue Chelsea Set)
- Price
- £12.92
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 9mo ago

Chelsea F.C. Boys Pyjamas Set Short PJs Kids Teens Lounge Set Nightwear Soft Summer Sleepwear Football Gifts for Boys (Navy/Black 5-6 Years)
- Price
- £9.78
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 2y ago

FOCO Premier League Football Chelsea Fan House Shoes Moccasin Slippers Mens Size 6-7
- Price
- £20.92
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 5y ago
Newest
by launch date
Nhemeylp Funny Socks Chelsea FC Gifts for Men Do Not Disturb Im Watching Chelsea Novelty Socks Premium Breathable Cotton Socks for Chelsea Football Fans
- Price
- £4.60
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Chelsea FC Baseball Cap for Boys Adjustable Summer Sun Hat Champions League Football Merch Kids Travel Holiday Essentials (Blue Chelsea Cap)
- Price
- £11.65
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 9mo ago

Get Trend Chelsea FC Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials Boys Gift (Blue Chelsea Set)
- Price
- £12.92
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 9mo ago

Get Trend Chelsea FC Hoodies for Men & Teens S-3XL Champions League Football Zip-Up Hooded Sweatshirt Football Gifts for Men (3XL Blue Chelsea)
- Price
- £19.42
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 10mo ago

Get Trend Chelsea FC Hoodies for Men & Teens S-3XL Champions League Football Zip-Up Hooded Sweatshirt Football Gifts for Men (XL Blue Chelsea)
- Price
- £21.13
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
60
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 84%
Open market
6%
- Chelsea44%
- Get Trend29%
- Hy-Pro9%
- FOCO7%
- Generic2%
- Nhemeylp2%
- Open — no brand owns it (4 brands, 6%)
Demand
Chelsea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.8×
Search terms
Top Chelsea search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chelsea233K/yr
- chelsea fc gifts for men216K/yr
- chelsea fc111K/yr
- chelsea fc gifts for boys96K/yr
- chelsea football26K/yr
- chelsea gifts39K/yr
- chelsea gifts for boys15K/yr
- chelsea fc gifts21K/yr
- chelsea gifts for men20K/yr
- chelsea football gifts14K/yr
Reviews and returns
What reviews say buyers love and hate about Chelsea
We read the reviews and the return reasons for every product selling here.
“it is very thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chelsea questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









