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Chelsea

Fail

The top 5 brands take 92% of clicks, so Chelsea is a Fail.

Flapen Score
46
46 / 100
Ranks 486 of 811 Automotive niches · −3 vs the category median of 49
Market size
£241K/yr825K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
49%top-5 click share · 10 brands · 60 sellers

Flapen Score

Chelsea against its category

The dotted line is the Automotive average. Past it, Chelsea is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chelsea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chelsea 825K times last year and spent an estimated £241K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 825K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
825K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
2.4%
Market size, estimated
£241Ka year
Peak month
December9.8× the quietest month
Top search term
chelsea233K searches a year

02 · Price

A sale here is worth £12.19.

Listings sell for £12.19 on average, from £3.96 to £21.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.19 that is £1K to £3K a year per listing.

Average price
£12.19under the $15 to $100 sweet spot
Price range
£3.96–£21.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #134 within Car Accessories. It carries 314 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
7.0%
Average rank
#134in Car Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
314per listing
Listings tracked
33

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Chelsea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

60

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 84%

Open market

6%

  • Brand 144%
  • Brand 229%
  • Brand 39%
  • Brand 47%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Chelsea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Chelsea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chelsea233K/yr
  • chelsea fc gifts for men216K/yr
  • chelsea fc111K/yr
  • chelsea fc gifts for boys96K/yr
  • chelsea football26K/yr
  • chelsea gifts39K/yr
  • chelsea gifts for boys15K/yr
  • chelsea fc gifts21K/yr
  • chelsea gifts for men20K/yr
  • chelsea football gifts14K/yr

Reviews and returns

What reviews say buyers love and hate about Chelsea

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Thickness”
0.7%of orders come back
“it is very thin”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chelsea questions

Answered from the same tracked data.