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Car Wax Paste

Fail

The top 5 brands take 100% of clicks, so Car Wax Paste is a Fail.

Flapen Score
36
36 / 100
Ranks 745 of 811 Automotive niches · −13 vs the category median of 49
Market size
£68K/yr38K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
93%top-5 click share · 4 brands · 31 sellers

Flapen Score

Car Wax Paste against its category

The dotted line is the Automotive average. Past it, Car Wax Paste is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Car Wax Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Car Wax Paste 38K times last year and spent an estimated £68K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
12.5%
Market size, estimated
£68Ka year
Top search term
autoglym aqua wax9K searches a year

02 · Price

A sale here is worth £14.43.

Listings sell for £14.43 on average, from £10.02 to £26.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £14.43 that is £4K to £7K a year per listing.

Average price
£14.43under the $15 to $100 sweet spot
Price range
£10.02–£26.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Car & Motorbike Care. It carries 6,229 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Car & Motorbike Care
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,229per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Car Wax Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 210%
  • Brand 36%
  • Brand 44%

Demand

Car Wax Paste search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Car Wax Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • autoglym aqua wax9K/yr
  • autoglym rapid aqua wax6K/yr
  • aqua wax5K/yr
  • carnauba car wax5K/yr
  • car wax paste6K/yr
  • carnauba wax car polish3K/yr
  • car wax kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Car Wax Paste

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Value For Money”
0.3%of orders come back
“Its not the cheapest”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Car Wax Paste questions

Answered from the same tracked data.