car tent
Worth a lookShows a thin review moat (178 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great177.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Growth
Great+67.5%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£129.02avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Bad£67K£67K/yr · 305K searches
Price range
Bad£37.20–£655.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, car tent is a £67K/yr Amazon United Kingdom market (305K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
car tent market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £32K–£65K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 51%
- Sponsored
- 84%
- Out of stock
- 23.4%
- Avg brand age
- 32 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
42
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
42%
Top 20: 84%
Open market
41%
- Outsunny18%
- MTDASB13%
- unp9%
- Portal7%
- NIUEVLRS7%
- TIMBER RIDGE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +67.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.2×
Top car tent search terms
- car tent101K/yr
- tailgate tent55K/yr
- car tents for vehicles30K/yr
- tailgate awning22K/yr
- car boot tent15K/yr
- suv tent16K/yr
- car tent boot7K/yr
- suv tailgate tent5K/yr
- car camping tent8K/yr
- van tent7K/yr
Top car tent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MTDASB Car Tent SUV Tailgate Tent - Air Awning Waterproof Tailgate Tent Car Boot Tent Car Tents for Vehicles Car Camping for Outdoor Fishing & Festivals
MTDASB£37.204.0★45 rev
Outsunny SUV Car Tent for Camping Waterproof PU2000mm 5 Man Tailgate Tent for SUV Van Pickup Hatchback 2.4 x 2.1 m Grey and Orange
Outsunny£84.143.8★13 rev
UNP SUV Tent for Camping 6-Person Car Camping Tents SUV Tailgate Tent for Outdoor Easy Set Up with Raincover (H) 300×270×180cm (Dark Blue) (Grey)
unp£142.534.5★629 rev
Portal 5 Man Car Camping Tent SUV Tent 4-5 Persons Family 3000mm Water-resistant for Vehicle Tailgate Windproof with 3 Doors Awning Canopy Porch Extension
Portal£162.514.4★251 rev
TIMBER RIDGE SUV Tent 4-5 Persons Car Tent for Vehicles Tailgate with Awning 3000 mm Waterproof Family Camping Tent for SUV Pickup & Jeep 397 cm x 305 cm x 220 cm
TIMBER RIDGE£188.274.4★175 rev
Newest
by launch date
Trail Tailgate Awning FG Driveaway Campervan Rear Extension Tent for Mid-Sized Vans & Large SUVs 5000mm Waterproof UPF50+ UV Protection Skylights & Ventilation Road Trip Camping Shelter
trail outdoor leisure£184.131 rev
Outsunny SUV Car Tent for Camping Waterproof PU2000mm 5 Man Tailgate Tent for SUV Van Pickup Hatchback 2.4 x 2.1 m Grey and Green
Outsunny£76.8913 rev
Outsunny SUV Car Tent for Camping Waterproof PU2000mm 5 Man Tailgate Tent for SUV Van Pickup Hatchback 2.4 x 2.1 m Grey and Blue
Outsunny£84.0913 rev
Outsunny SUV Car Tent for Camping Waterproof PU2000mm 5 Man Tailgate Tent for SUV Van Pickup Hatchback 2.4 x 2.1 m Grey and Orange
Outsunny£84.1413 rev
Outsunny Car Tent 3000mm Waterproof Tailgate Tent 250 x 245 x 235 cm with Mesh Windows and Storage Bag Quick Setup Trunk SUV Boot Shelter for Family Camping Travelling Outdoor Activities
Outsunny£99.531 rev
Trending
90-day click momentumTrail Tailgate Awning FG Driveaway Campervan Rear Extension Tent for Mid-Sized Vans & Large SUVs 5000mm Waterproof UPF50+ UV Protection Skylights & Ventilation Road Trip Camping Shelter
trail outdoor leisure£184.135.0★
5/6 Person SUV Tent for Camping SUV Tailgate Tent Truck Car Tent Weather Resistant Portable for Car SUV Van Camping Includes Rainfly and Storage Bag 300 W X 240 L X 220 H
NIUEVLRS£125.810.0★
Outsunny Car Tent 3000mm Waterproof Tailgate Tent 250 x 245 x 235 cm with Mesh Windows and Storage Bag Quick Setup Trunk SUV Boot Shelter for Family Camping Travelling Outdoor Activities
Outsunny£99.535.0★
TIMBER RIDGE SUV Tent 4-5 Persons Car Tent for Vehicles Tailgate with Awning 3000 mm Waterproof Family Camping Tent for SUV Pickup & Jeep 397 cm x 305 cm x 220 cm
TIMBER RIDGE£188.274.4★
SUV Tent for Camping 6 Person Car Camping Tents SUV Tailgate Tent for Outdoor Easy Set Up Tents with Rainfly 8 L x 8 W x 7.2 H
NIUEVLRS£117.061.0★
What buyers say about car tent
What buyers praise and complain about, mined from review topics.What buyers love
“excellent value for money”
“Easy to put up”
“Easy to use”
“Good size tent”
“The build quality is adequate”
“Very spacious tent”
“There is alot to like about this tent it is waterproof”
“As described”
“The instructions were okay”
“The Material is Made of Durable”
What buyers complain about
“the bag does not at all fit the awning 👎🏻 once the vacuumed packed awning is out of it it does not fit”
“Just wished wed paid a bit more”
“Also instructions were poor”
“Not made very well”
“Broke on first use”
“Isnt compatible”
“we found it impossible to put up anytime fast”
“rain it is not sufficiently protected”
“A little flimsy”
“Not suitable for car camping”
Top return reasons
Common questions
- Is car tent profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 37 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +67.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the car tent niche?
- 28 brands and 42 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in car tent?
- Top complaints mined from reviews: Size-Overall, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 3.1%.
- When does demand for car tent peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 9.2× the quietest.
- What does it cost to enter the car tent niche?
- Listings span £37.20–£655.76; the average listing price is £129.02 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.