Car Sponge
MaybeBuyers convert on 18.2% of searches. But prices span $1.20–$10.63, mostly outside the sweet spot, so Car Sponge is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 811 Automotive niches · +6 vs the category median of 4955
- Market size
- £290K/yr276K searches / yr
- 90-day growth
- +22.0%search demand this quarter
- Competition
- 70%top-5 click share · 14 brands · 27 sellers
Flapen Score
Car Sponge against its category
The dotted line is the Automotive average. Past it, Car Sponge is stronger. Inside it, weaker.
Market
The Car Sponge market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Car Sponge 276K times last year and spent an estimated £290K. The top 5 brands take 73% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 18.2% of those searches ended in a purchase.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- +22.0%
- Conversion, latest week
- 18.2%
- Market size, estimated
- £290Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- car sponge69K searches a year
02 · Price
A sale here is worth £5.77.
Listings sell for £5.77 on average, from £1.20 to £10.63. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £5.77 that is £17K to £23K a year per listing.
- Average price
- £5.77under the $15 to $100 sweet spot
- Price range
- £1.20–£10.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £17K–£23K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #14 within Car & Motorbike Care. It carries 1,157 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 1.8%
- Average rank
- #14in Car & Motorbike Care
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,157per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Car Sponge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
27
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
21%
- Brand 130%
- Brand 220%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Car Sponge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×
Search terms
Top Car Sponge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- car sponge69K/yr
- car wash sponge42K/yr
- car sponges for washing32K/yr
- large sponge22K/yr
- car sponges17K/yr
- sponges car washing10K/yr
- car cleaning sponge15K/yr
- car washing sponge11K/yr
- large sponges7K/yr
- big sponge8K/yr
Reviews and returns
What reviews say buyers love and hate about Car Sponge
We read the reviews and the return reasons for every product selling here.
“I might of thought the jumbo sponges would be slightly bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Car Sponge questions
Answered from the same tracked data.