Car Polish
FailPrices span $2.96–$14.15, mostly outside the sweet spot, so Car Polish is a Fail.
- Flapen Score
- 39 / 100Ranks 684 of 811 Automotive niches · −10 vs the category median of 4939
- Market size
- £294K/yr676K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 80 sellers
Flapen Score
Car Polish against its category
The dotted line is the Automotive average. Past it, Car Polish is stronger. Inside it, weaker.
Market
The Car Polish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Car Polish 676K times last year and spent an estimated £294K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 676K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £294K a year.
- Searches, last 12 months
- 676K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £294Ka year
- Peak month
- April3.7× the quietest month
- Top search term
- car polish266K searches a year
02 · Price
A sale here is worth £9.10.
Listings sell for £9.10 on average, from £2.96 to £14.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £9.10 that is £14K to £18K a year per listing.
- Average price
- £9.10under the $15 to $100 sweet spot
- Price range
- £2.96–£14.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #17 within Car & Motorbike Care. It carries 4,811 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #17in Car & Motorbike Care
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,811per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Car Polish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
80
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
7%
- Brand 148%
- Brand 222%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 63%
- Open — no brand owns it (3 brands, 7%)
Demand
Car Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 3.7×
Search terms
Top Car Polish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- car polish266K/yr
- mer242K/yr
- autoglym polish45K/yr
- autoglym super resin polish26K/yr
- meguiars ultimate polish15K/yr
- shiny car stuff14K/yr
- meguiars polish15K/yr
- auto glym super resin polish6K/yr
- mer car polish7K/yr
- polish car6K/yr
Reviews and returns
What reviews say buyers love and hate about Car Polish
We read the reviews and the return reasons for every product selling here.
“Reassuringly, expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Car Polish questions
Answered from the same tracked data.