Car Pillow
MaybeThe products selling today average only 4.2★. But shoppers spend an estimated $71K a year here, so Car Pillow is a Maybe.
- Flapen Score
- 51 / 100Top 38% of 811 Automotive niches · +2 vs the category median of 4951
- Market size
- £71K/yr211K searches / yr
- 90-day growth
- +7.8%search demand this quarter
- Competition
- 48%top-5 click share · 26 brands · 43 sellers
Flapen Score
Car Pillow against its category
The dotted line is the Automotive average. Past it, Car Pillow is stronger. Inside it, weaker.
Market
The Car Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Car Pillow 211K times last year and spent an estimated £71K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- +7.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £71Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- car pillow42K searches a year
02 · Price
A sale here is worth £13.37.
Listings sell for £13.37 on average, from £5.74 to £32.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.37 that is £1K to £3K a year per listing.
- Average price
- £13.37under the $15 to $100 sweet spot
- Price range
- £5.74–£32.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #145 within Car Parts. It carries 490 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 91%
- Out of stock, average day
- 7.3%
- Average rank
- #145in Car Parts
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 490per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Car Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
43
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
48%
Top 20: 87%
Open market
41%
- Brand 120%
- Brand 216%
- Brand 38%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Car Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Car Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- car pillow42K/yr
- car headrest pillow40K/yr
- car neck pillow34K/yr
- car neck pillows for driving14K/yr
- headrest pillow15K/yr
- car headrest12K/yr
- car pillows8K/yr
- neck pillow for car6K/yr
- car neck support8K/yr
- car seat neck support6K/yr
Reviews and returns
What reviews say buyers love and hate about Car Pillow
We read the reviews and the return reasons for every product selling here.
“nor the best fit - a bit cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Car Pillow questions
Answered from the same tracked data.