Car Mats
Car Mats shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 19% of 811 Automotive niches · +7 vs the category median of 49
Is Car Mats profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Car Mats is a £463K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 56/100.
Car Mats: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.3% over the last 90 days and 2.3% of searches end in a purchase.
£463K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 33 products
Top Car Mats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Driver side)
- Price
- £6.58
- Rating
- 4.0/5
- Reviews
- 386
- Age
- 1y ago
Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Full Set)
- Price
- £11.01
- Rating
- 4.0/5
- Reviews
- 386
- Age
- 10mo ago
Nyxi 4 Piece Rubber Car Mat and Carpet (Front + Rear) Car Mat Floor Mat Universal Non-Slip Heavy Duty for Cars SUV Truck and VAN Water Proof All Weather
- Price
- £11.33
- Rating
- 4.4/5
- Reviews
- 1,246
- Age
- 3y ago
ZENO 4 Piece Universal Car Mats | Universal Floor Car Mats | Heavy Duty Rubber Mats | Non Slip All Weather Mats for SUVs Vans Trucks & Cars | Easy To Clean | Waterproof | Black
- Price
- £10.97
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 1y ago
CarMats.co.uk Universal Car Mats - Carpet Right Hand Drive Car Floor Mats
- Price
- £7.47
- Rating
- 4.3/5
- Reviews
- 537
- Age
- 4y ago
Trending
90-day click momentum
Sakura SS5305 Universal Car Mat Set Blue
- Price
- £8.54
- Rating
- 4.5/5
- Reviews
- 696
- Age
- 7y ago
Sakura Floor Mats For Cars SS5465 - Pastel Black Carpet With Light Blue Trim - Full Set Of 4 Universal Fit - Hard-Wearing Pile Anti-Slip Backing Heelpad UK Made.
- Price
- £10.38
- Rating
- 4.1/5
- Reviews
- 230
- Age
- 6y ago
Pink Car Mat Set Heart Carpet Universal Fit 4 Piece Anti Slip Back
- Price
- £16.96
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 6y ago
CarMats.co.uk Universal Car Mats - Carpet Right Hand Drive Car Floor Mats
- Price
- £7.47
- Rating
- 4.3/5
- Reviews
- 537
- Age
- 4y ago
PCM - Car Floor Mats for Universal Car or Van Tailored Heavy Duty Car Floor Mats 4PC Set Non Slip Carpet (RED EDGING)
- Price
- £8.07
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 11mo ago
Newest
by launch date
Aspect Car Mats Universal (Front + Rear) 4 Piece Heavy Duty Car Floor Mats All Weather Protection Non Slip Waterproof Car Mats for Cars SUVs Vans & Truck Easy to Clean (Black)
- Price
- £11.91
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 5mo ago
Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Full Set)
- Price
- £11.01
- Rating
- 4.0/5
- Reviews
- 386
- Age
- 10mo ago
PCM - Car Floor Mats for Universal Car or Van Tailored Heavy Duty Car Floor Mats 4PC Set Non Slip Carpet (RED EDGING)
- Price
- £8.07
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 11mo ago
ZENO 4 Piece Universal Car Mats | Universal Floor Car Mats | Heavy Duty Rubber Mats | Non Slip All Weather Mats for SUVs Vans Trucks & Cars | Easy To Clean | Waterproof | Black
- Price
- £10.97
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 1y ago
Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Driver side)
- Price
- £6.58
- Rating
- 4.0/5
- Reviews
- 386
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
33
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
42%
Top 20: 89%
Open market
16%
- Nicoman27%
- Sakura16%
- Nyxi14%
- Carmats11%
- ZENO11%
- Carsio5%
- Open — no brand owns it (12 brands, 16%)
Car Mats demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Car Mats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- car mats667K/yr
- car floor mats81K/yr
- car mats universal94K/yr
- rubber car mats85K/yr
- car mat67K/yr
- car mats rubber50K/yr
- car carpet34K/yr
- universal car mats34K/yr
- car mats front only30K/yr
- car matts18K/yr
What reviews say buyers love and hate about Car Mats
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Quality of the mats are excellent”
“Excellent value”
“Brilliant Fit”
“It is just as shown”
“Easy to clean”
What buyers complain about
79% of reviews“Cheaper quality than most”
“To small”
“Terrible Chemical Smell”
“it was a bit misleading”
“Bad grip”
Car Mats return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Car Mats questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
