car mats
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great£15.73avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.29–£120.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£463K£463K/yr · 1.3M searches
Review moat
Good1,468.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, car mats is a £463K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £472K–£629K
- units × avg price
- Launch success
- 14%
- 1 of 7 new (360d)
- Conversion rate
- 2.3%
- Avg BSR
- #327
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 64%
- Out of stock
- 2.6%
- Avg brand age
- 47 months
- Avg seller age
- 178 days
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
33
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
42%
Top 20: 89%
Open market
16%
- Nicoman27%
- Sakura16%
- Nyxi14%
- Carmats11%
- ZENO11%
- Carsio5%
- Open — no brand owns it (12 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Driver side)
Nicoman£6.584.0★386 rev
Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Full Set)
Nicoman£11.014.0★386 rev
Nyxi 4 Piece Rubber Car Mat and Carpet (Front + Rear) Car Mat Floor Mat Universal Non-Slip Heavy Duty for Cars SUV Truck and VAN Water Proof All Weather
Nyxi£11.334.4★1,246 rev
ZENO 4 Piece Universal Car Mats | Universal Floor Car Mats | Heavy Duty Rubber Mats | Non Slip All Weather Mats for SUVs Vans Trucks & Cars | Easy To Clean | Waterproof | Black
ZENO£10.974.3★265 rev
CarMats.co.uk Universal Car Mats - Carpet Right Hand Drive Car Floor Mats
Carmats£7.474.3★537 rev
Newest
by launch date
Custom Personalized Car Floor Mats Luxury Full Coverage All Weather Cars Mats Anti-Slip Leather Car Mat Set Custom Floor Mats Fit for 99.9% of Cars SUVs & Trucks (Black)
FOYANG£58.593 rev
Universal Car Mats 4-Piece Set (2 Front Mats and 2 Rear Mats) Non Slip Mats Flexible PVC Rubber Car Mats Cut-to-Size Easy to Clean
RydRoad£16.1274 rev
Aspect Car Mats Universal (Front + Rear) 4 Piece Heavy Duty Car Floor Mats All Weather Protection Non Slip Waterproof Car Mats for Cars SUVs Vans & Truck Easy to Clean (Black)
Aspect£11.9122 rev
Crystals 4 Piece Heavy Duty Universal Black Rubber Car Mat Set | Non Slip All Weather Floor Mats for Cars Vans SUVs & Trucks
Crystals£8.2012 rev
Starlight LED Car Floor Mats 4pcs Shiny Starry Sky Star Light Floor Mats App Control Washable Fiber Optic Lights Universal Automotive Decoration Atmosphere Light
YINGTOUSHI£120.9817 rev
Trending
90-day click momentumCrystals 4 Piece Heavy Duty Universal Black Rubber Car Mat Set | Non Slip All Weather Floor Mats for Cars Vans SUVs & Trucks
Crystals£8.204.7★
Xtremeauto Car Mats Universal 4PC Set - Sporty Carpet Car Floor Mats Embroidered Front & Rear Universal Mat Interior Car Matts For Cars SUV Truck & Van Non Slip Backing (Black)
Xtremeauto£14.824.4★
Sakura SS5305 Universal Car Mat Set Blue
Sakura£8.544.5★
Starlight LED Car Floor Mats 4pcs Shiny Starry Sky Star Light Floor Mats App Control Washable Fiber Optic Lights Universal Automotive Decoration Atmosphere Light
YINGTOUSHI£120.983.9★
Custom Personalized Car Floor Mats Luxury Full Coverage All Weather Cars Mats Anti-Slip Leather Car Mat Set Custom Floor Mats Fit for 99.9% of Cars SUVs & Trucks (Black)
FOYANG£58.593.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality of the mats are excellent”
“Excellent value”
“Brilliant Fit”
“It is just as shown”
“Easy to clean”
“good grip”
“It is durable”
“Strong”
“I do like the extra thick part where your heels touch it”
“Easy to use”
What buyers complain about
“Cheaper quality than most”
“To small”
“Terrible Chemical Smell”
“it was a bit misleading”
“Bad grip”
“Just plastic material super unuseful”
“The 'carpet' pieces are no more than thick cloth so will easily were through or even tear”
“though a bit pricey”
“Not rubbery like I expected”
“Extremely bulky”
Top return reasons
Common questions
- Is car mats profitable to sell on Amazon United Kingdom?
- The niche generates £463K/yr across 33 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the car mats niche?
- 18 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in car mats?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 0.6%.
- When does demand for car mats peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the car mats niche?
- Listings span £6.29–£120.98; the average listing price is £15.73 (sweet spot $15–$100). The average incumbent carries 1,469 reviews — the moat a new listing must climb.
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