Car Mats
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -26.3% this quarter, so Car Mats is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 811 Automotive niches · +7 vs the category median of 4956
- Market size
- £463K/yr1.3M searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 42%top-5 click share · 18 brands · 33 sellers
Flapen Score
Car Mats against its category
The dotted line is the Automotive average. Past it, Car Mats is stronger. Inside it, weaker.
Market
The Car Mats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Car Mats 1.3M times last year and spent an estimated £463K. The top 5 brands take 79% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £463K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £463Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- car mats667K searches a year
02 · Price
A sale here is worth £15.73.
Listings sell for £15.73 on average, from £6.29 to £120.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £15.73 that is £12K to £16K a year per listing.
- Average price
- £15.73inside the $15 to $100 sweet spot
- Price range
- £6.29–£120.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #327 within Car Accessories. It carries 1,469 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 52%
- Out of stock, average day
- 2.6%
- Average rank
- #327in Car Accessories
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,469per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Car Mats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
33
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
42%
Top 20: 89%
Open market
16%
- Brand 127%
- Brand 216%
- Brand 314%
- Brand 411%
- Brand 511%
- Brand 65%
- Open — no brand owns it (12 brands, 16%)
Demand
Car Mats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Car Mats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- car mats667K/yr
- car floor mats81K/yr
- car mats universal94K/yr
- rubber car mats85K/yr
- car mat67K/yr
- car mats rubber50K/yr
- car carpet34K/yr
- universal car mats34K/yr
- car mats front only30K/yr
- car matts18K/yr
Reviews and returns
What reviews say buyers love and hate about Car Mats
We read the reviews and the return reasons for every product selling here.
“Cheaper quality than most”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Car Mats questions
Answered from the same tracked data.