Is car drying towel profitable to sell on Amazon United Kingdom?

The niche generates £280K/yr across 28 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the car drying towel niche?

19 brands and 29 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in car drying towel?

Top complaints mined from reviews: Thickness, Size-Overall, Value For Money. The return rate is 0.4%.

When does demand for car drying towel peak?

Demand peaks in Mar–Apr–May; the busiest month runs 1.9× the quietest.

What does it cost to enter the car drying towel niche?

Listings span £4.27–£21.12; the average listing price is £11.40 (sweet spot $15–$100). The average incumbent carries 2,228 reviews — the moat a new listing must climb.

car drying towel

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good£280K

£280K/yr · 315K searches

Growth

Okay+17.5%

90-day search growth — must beat 0% to launch

Avg price

Okay£11.40

avg listing price — sweet spot $15–$100

Review moat

Okay2,228.18

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.27–£21.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, car drying towel is a £280K/yr Amazon United Kingdom market (315K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 57/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

car drying towel market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £228K–£285K; units × avg price
Conversion rate: 7.8%
Avg BSR: #30
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 3.1%
Avg brand age: 44 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

28%

Carmax Premium Car Care17%
Glart15%
Airlab14%
URAQT13%
Amazon Basics8%
Autoglym6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.5% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 1.9×

Open Trend

Top car drying towel search terms

car drying towel126K/yr +13.7%6.7% conv.
car drying towel extra large36K/yr +38.1%7.4% conv.
drying towel car detailing26K/yr +5.1%6.2% conv.
drying towel17K/yr +27.9%4.7% conv.
car towel17K/yr +25.8%6.0% conv.
car drying cloth12K/yr +21.0%5.1% conv.
car drying towels11K/yr +20.5%3.7% conv.
car towel drying large10K/yr +33.5%8.1% conv.
microfibre towel car8K/yr +67.3%5.9% conv.
microfibre drying towel car7K/yr +5.2%7.8% conv.

All search terms

Top car drying towel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glart 44WG Car Drying Towel XXL 90x60 cm Orange Microfiber Polishing Cloth

Glart£11.144.7★13,724 rev

CarMax - Original XL Twisted Loop Car Drying Towel - Double-Sided - 60cm x 40cm 1400gsm Microfibre Towel for fast streak-free drying and detailing

Carmax Premium Car Care£10.734.7★2,332 rev

URAQT Microfibre Car Drying Towel 90x60cm Large XXL Microfibre Car Cloth 600GSM Premium Drying Towel Large Towels for Household Washing Detailing Motorcycles Polishing Vehicles Washing

URAQT£6.024.6★204 rev

Airlab Microfibre Cloth Extra Large XXL 90x60cm Dual-Sided Car Drying Towels 500GSM Super Absorbent Ultra Soft Cleaning Cloths for Auto Detailing Motorcycles Polishing Vehicles Washing

Airlab£8.254.5★5,899 rev

Autoglym Ultra-Soft Drying Towel Extra Large Car Drying Towel Ultra-Absorbent Twisted Loop Lint Free Finish

Autoglym£15.804.6★553 rev

Newest

by launch date

Armor All Podium Series Extra Large Drying Towel 25 x 36 Plush Microfibre Drying Towel Developed with Oracle Red Bull Racing

Armor All£10.44102 rev

10mo ago

Dimu Essentials Microfibre Car Drying Towel XXL 90x60cm 1400GSM Twisted Loop Dark Grey Ultra Thick Absorbent Cloth for Car Wash & Detailing

Dimu Essentials£16.7133 rev

10mo ago

CAP-CEL Professional Car Drying Towel XXL 90 x 60 cm Premium 1400GSM Twisted Loop Microfibre Grey.Microfibre Towel for fast streak-free drying and detailing.Scratch free double sided

CAP-CEL£18.1727 rev

11mo ago

CAP-CEL Professional Car Drying Towel XL Double-Sided Microfibre 60 x 40 cm 1400 GSM Grey Microfibre Towel for fast streak-free drying and detailing.Double sided

CAP-CEL£13.3827 rev

11mo ago

LUXORA AUTO Car Drying Towel Extra Large 90x60cm 1400 GSM Twisted Loop Microfibre Drying Towel for Car Streak-Free One Pass Drying Cloth for Cars SUVs & Detailing

LUXORA AUTO£13.29131 rev

12mo ago

What buyers say about car drying towel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality ideal for home and car”

Absorbency8%

“Amazing absorbency,”

Value For Money7%

“Value for money”

Quick Drying6%

“Dries very well”

Moist/Dry6%

“Fantastic job drying my Ford Ranger in one go”

Advertised Vs Actual Product6%

“As Advertised”

Size-Overall5%

“The size is generous”

Ease Of Cleaning5%

“Good for cleaning cars”

Efficiency4%

“Does the job”

Wet Cleaning3%

“Works brilliantly, towelled two wet cars bone dry and streak free”

What buyers complain about

Thickness22%

“it is very thick”

Size-Overall16%

“small towels”

Value For Money6%

“the high prices put me off”

Quality-Overall6%

“avoid the cheap quality Chinese goods”

Thin4%

“thin they are cheap for a reason”

Material Quality4%

“Not much better than a standard micro fibre cloth”

Absorbency4%

“This towell is no where near as absorbent”

Durability4%

“poor performance after 6 monthd”

Advertised Vs Actual Product3%

“Misleading”

Ease Of Cleaning3%

“that's not easy as he's a perfectionist cleaning cars”

Top return reasons

Size-Overall22%

Quality-Overall20%

Thin16%

Advertised Vs Actual Product7%

Material Quality6%

Thickness6%

Functionality-Overall3%

Absorbency3%