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Car Door Edge Protector

Fail

Prices span $3.16–$11.65, mostly outside the sweet spot, so Car Door Edge Protector is a Fail.

Flapen Score
47
47 / 100
Ranks 452 of 811 Automotive niches · −2 vs the category median of 49
Market size
£84K/yr353K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
57%top-5 click share · 24 brands · 47 sellers

Flapen Score

Car Door Edge Protector against its category

The dotted line is the Automotive average. Past it, Car Door Edge Protector is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Car Door Edge Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Car Door Edge Protector 353K times last year and spent an estimated £84K. The top 5 brands take 60% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
353K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
3.5%
Market size, estimated
£84Ka year
Peak month
August1.6× the quietest month
Top search term
car door edge protector173K searches a year

02 · Price

A sale here is worth £6.72.

Listings sell for £6.72 on average, from £3.16 to £11.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.72 that is £2K to £3K a year per listing.

Average price
£6.72under the $15 to $100 sweet spot
Price range
£3.16–£11.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #224 within Car Accessories. It carries 1,743 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#224in Car Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,743per listing
Listings tracked
26

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Car Door Edge Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

47

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

57%

Top 20: 94%

Open market

33%

  • Brand 117%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Car Door Edge Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Car Door Edge Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • car door edge protector173K/yr
  • car door protector69K/yr
  • car door protectors46K/yr
  • car door protectors edge guards36K/yr
  • car door edge protectors9K/yr
  • car door edge protector black4K/yr
  • car door guard5K/yr
  • car door trim4K/yr
  • car door protector strips4K/yr
  • door edge protector3K/yr

Reviews and returns

What reviews say buyers love and hate about Car Door Edge Protector

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Durability”
1.2%of orders come back
“break very easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Car Door Edge Protector questions

Answered from the same tracked data.