Car Defroster

Shoppers searched for this 833K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -91.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £564K a year.

Searches, last 12 months

833K

Growth, 90 days vs prior 90

-91.6%

Conversion, latest week

9.3%

Market size, estimated

£564Ka year

Top search term

deicer148K searches a year

Listings sell for £7.30 on average, from £2.15 to £14.58. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £7.30 that is £91K to £110K a year per listing.

Average price

£7.30under the $15 to $100 sweet spot

Price range

£2.15–£14.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

12,500–15,000

Revenue per listing a year

£91K–£110K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

31% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Car Accessories. It carries 1,655 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

31%

Prime listings

85%

Out of stock, average day

0.0%

Average rank

#19in Car Accessories

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,655per listing

Listings tracked

13

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months