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Car Bulbs By Reg

Fail

Demand is soft, at -31.9% this quarter, so Car Bulbs By Reg is a Fail.

Flapen Score
34
34 / 100
Ranks 768 of 811 Automotive niches · −15 vs the category median of 49
Market size
£67K/yr168K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
63%top-5 click share · 6 brands · 87 sellers

Flapen Score

Car Bulbs By Reg against its category

The dotted line is the Automotive average. Past it, Car Bulbs By Reg is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Car Bulbs By Reg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Car Bulbs By Reg 168K times last year and spent an estimated £67K. The top 5 brands take 95% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
6.3%
Market size, estimated
£67Ka year
Top search term
car bulbs by reg36K searches a year

02 · Price

A sale here is worth £6.25.

Listings sell for £6.25 on average, from £2.54 to £21.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.25 that is £2K to £3K a year per listing.

Average price
£6.25under the $15 to $100 sweet spot
Price range
£2.54–£21.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Car Parts. It carries 2,764 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Car Parts
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,764per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Car Bulbs By Reg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

87

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 219%
  • Brand 314%
  • Brand 411%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (0%)

Search terms

Top Car Bulbs By Reg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • car bulbs by reg36K/yr
  • car bulbs37K/yr
  • indicator bulbs24K/yr
  • car light bulbs24K/yr
  • py21w indicator bulbs11K/yr
  • py21w7K/yr
  • car bulb9K/yr
  • car lights bulbs & indicators8K/yr
  • indicator bulb5K/yr
  • orange indicator bulbs 12v4K/yr

Reviews and returns

What reviews say buyers love and hate about Car Bulbs By Reg

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Brightness/Shine/Glow”
1.5%of orders come back
“Not as bright as I expected”
A buyer, on “Brightness/Shine/Glow”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Car Bulbs By Reg questions

Answered from the same tracked data.