Car Air Fresheners

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

4.4M

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

3.7%

Market size, estimated

£1.3Ma year

Peak month

December1.5× the quietest month

Top search term

car air fresheners2.3M searches a year

Listings sell for £8.01 on average, from £1.14 to £30.43. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At £8.01 that is £24K to £32K a year per listing.

Average price

£8.01under the $15 to $100 sweet spot

Price range

£1.14–£30.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

£24K–£32K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #65 within Car Accessories. It carries 3,288 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#65in Car Accessories

Average rating

4.13 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,288per listing

Listings tracked

52

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months