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Brake Fluid

Fail

The top 5 brands take 100% of clicks, so Brake Fluid is a Fail.

Flapen Score
41
41 / 100
Ranks 635 of 811 Automotive niches · −8 vs the category median of 49
Market size
£369K/yr242K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
96%top-5 click share · 4 brands · 15 sellers

Flapen Score

Brake Fluid against its category

The dotted line is the Automotive average. Past it, Brake Fluid is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brake Fluid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brake Fluid 242K times last year and spent an estimated £369K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £369K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
14.8%
Market size, estimated
£369Ka year
Peak month
May1.7× the quietest month
Top search term
dot 4 brake fluid84K searches a year

02 · Price

A sale here is worth £10.33.

Listings sell for £10.33 on average, from £3.86 to £24.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At £10.33 that is £52K to £62K a year per listing.

Average price
£10.33under the $15 to $100 sweet spot
Price range
£3.86–£24.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
5,000–6,000
Revenue per listing a year
£52K–£62K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Oils & Fluids. It carries 1,266 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Oils & Fluids
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,266per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Brake Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 235%
  • Brand 315%
  • Brand 414%

Demand

Brake Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Brake Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dot 4 brake fluid84K/yr
  • brake fluid87K/yr
  • brake fluid dot 421K/yr
  • dot4 brake fluid11K/yr
  • brake fluid by reg4K/yr
  • dot 48K/yr
  • break fluid9K/yr
  • dot 4 brake fluid motorcycle5K/yr
  • dot 4 brake and clutch fluid6K/yr
  • break fluid dot 44K/yr

Reviews and returns

What reviews say buyers love and hate about Brake Fluid

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Value For Money”
100%of negative reviews mention “Size-Overall”
0.5%of orders come back
“smaller than I thought for price”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Brake Fluid questions

Answered from the same tracked data.