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Blue Badge Protector

Fail

Shoppers spend an estimated $23K a year here, so Blue Badge Protector is a Fail.

Flapen Score
37
37 / 100
Ranks 729 of 811 Automotive niches · −12 vs the category median of 49
Market size
£23K/yr28K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
67%top-5 click share · 7 brands · 12 sellers

Flapen Score

Blue Badge Protector against its category

The dotted line is the Automotive average. Past it, Blue Badge Protector is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Badge Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Badge Protector 28K times last year and spent an estimated £23K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
3.3%
Market size, estimated
£23Ka year
Peak month
September3.3× the quietest month
Top search term
blue badge protector5K searches a year

02 · Price

A sale here is worth £24.77.

Listings sell for £24.77 on average, from £4.22 to £37.56. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £24.77 that is £0 to £2K a year per listing.

Average price
£24.77inside the $15 to $100 sweet spot
Price range
£4.22–£37.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #2,352 within Car Accessories. It carries 416 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#2,352in Car Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
416per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Blue Badge Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Brand 141%
  • Brand 223%
  • Brand 317%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Blue Badge Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 3.3×

Search terms

Top Blue Badge Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue badge protector5K/yr
  • disabled badge holder lock6K/yr
  • blue badge lock4K/yr
  • blue badge defender2K/yr
  • blue badge protector lock for car12K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Badge Protector

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Weight Heavy”
3.3%of orders come back
“Too Heavy”
A buyer, on “Weight Heavy”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Blue Badge Protector questions

Answered from the same tracked data.