black spray paint
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Market size
Good£472K£472K/yr · 528K searches
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,584.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.18–£20.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black spray paint is a £472K/yr Amazon United Kingdom market (528K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £463K–£617K
- units × avg price
- Launch success
- —
- 1 of 3 new (360d)
- Conversion rate
- 11.6%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 61%
- Out of stock
- 4.0%
- Avg brand age
- 68 months
- Avg seller age
- 184 days
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
85
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
64%
Top 20: 97%
Open market
20%
- Hycote30%
- Simoniz23%
- PAINTfactory11%
- 1517%
- HitlineUK5%
- Auto Extreme4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.6% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 2.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simoniz Matt Black Spray Paint Easy To Use Black Aerosol Spray Paint For Wood Metal & Plastic Surfaces Perfect Car Paint For Bodywork Wheels Or Around The Home Fast Drying & Durable Paint 500ml
Simoniz£4.624.6★628 rev
Hycote Fast Drying Aerosol Car Spray Paint Satin Black 400 ml
Hycote£4.844.6★1,998 rev
All Purpose Black MATT 400ML - Professional Satin Finish Spray Wood Color Paint
PAINTfactory£4.194.2★1,552 rev
Wilsons Direct 151 Multi Purpose Spray Paint 400ml Black Matt
151£4.444.5★726 rev
Hycote Fast Drying Aerosol Car Spray Paint Matt Black 400 ml
Hycote£5.754.6★5,846 rev
Newest
by launch date
JENOLITE Directorust Spray Paint Satin Finish | BLACK | 500ml | Direct To Rust Spray Paint For Metal | All-In-One Multi Surface Paint for Metal Wood Plastic Ceramic | RAL 9005
JENOLITE£12.094,679 rev
Paint Factory All Purpose Black Spray Paint Pack 2 (400ml Each) - Matt Finish Interior and Exterior Spray Paint for Metal Plastic and Wood (Black Pack 2)
EDE Group£6.88132 rev
Balaju Height 4x BH Black Matt Spray Paint Quick Dry Petrol Resistant Hard Wearing Crack Resistant Interior & Exterior Car Metal Wood Plastic Surfaces 250ml each Pack of 4
Balaju Height£12.674 rev
Hycote Matt Black Spray Paint 400ml (Pack of 6)
Hycote£20.9329 rev
HitlineUK 2 x 400ml Matt Black Spray Paint Multi-Surface Aerosol for Metal Wood Plastic Quick Drying Durable Matte Finish Pack of 2
HitlineUK£8.79112 rev
Trending
90-day click momentumJENOLITE Directorust Spray Paint Satin Finish | BLACK | 500ml | Direct To Rust Spray Paint For Metal | All-In-One Multi Surface Paint for Metal Wood Plastic Ceramic | RAL 9005
JENOLITE£12.094.5★
Balaju Height 4x BH Black Matt Spray Paint Quick Dry Petrol Resistant Hard Wearing Crack Resistant Interior & Exterior Car Metal Wood Plastic Surfaces 250ml each Pack of 4
Balaju Height£12.674.1★
Polar Direct to Rust Metal Spray Paint - 2 x 400ml Satin Black - Durable All-in-One Paint & Primer - For Outdoor & Indoor - Corrosion Resistant Tough Protection - Metal Primer
Polar Specialist Coatings£13.274.5★
HitlineUK 2 x 400ml Black Gloss Spray Paint Multi-Surface Aerosol for Metal Wood Plastic Quick Drying Durable Gloss Finish Pack of 2
HitlineUK£8.804.4★
Hycote Fast Drying Aerosol Car Spray Paint Gloss Black 400 ml
Hycote£5.444.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Well impressed with this paint nice”
“Amazing quality”
“Easy to spray”
“As described”
“Excellent value”
“Easy to use”
“Covers well”
“The colour is great”
“A really good useful product and durable”
“does dry quick”
What buyers complain about
“Spray didnt work”
“Spot on its paint”
“Absolutely rubbish”
“Leaks”
“Doesn't work”
“lacks adhesion - AVOID”
“Didn't last 2 miniuts and ran out”
“Though the rust reappeared after a couple of months”
“Far too thin even when correctly shaken”
“Very difficult to spray”
Top return reasons
Common questions
- Is black spray paint profitable to sell on Amazon United Kingdom?
- The niche generates £472K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the black spray paint niche?
- 16 brands and 85 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in black spray paint?
- Top complaints mined from reviews: Spray/Flow, Paint Quality, Quality-Overall. The return rate is 0.3%.
- When does demand for black spray paint peak?
- Demand peaks in May–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the black spray paint niche?
- Listings span £3.18–£20.93; the average listing price is £7.71 (sweet spot $15–$100). The average incumbent carries 1,584 reviews — the moat a new listing must climb.
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