Black Metal Paint
FailThe top 5 brands take 100% of clicks, so Black Metal Paint is a Fail.
- Flapen Score
- 49 / 100Ranks 378 of 811 Automotive niches · on the category median49
- Market size
- £579K/yr666K searches / yr
- 90-day growth
- +75.1%search demand this quarter
- Competition
- 75%top-5 click share · 5 brands · 70 sellers
Flapen Score
Black Metal Paint against its category
The dotted line is the Automotive average. Past it, Black Metal Paint is stronger. Inside it, weaker.
Market
The Black Metal Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Metal Paint 666K times last year and spent an estimated £579K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +75.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £579K a year.
- Searches, last 12 months
- 666K
- Growth, 90 days vs prior 90
- +75.1%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £579Ka year
- Peak month
- May8.2× the quietest month
- Top search term
- hammerite black metal paint119K searches a year
02 · Price
A sale here is worth £10.64.
Listings sell for £10.64 on average, from £6.08 to £17.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £10.64 that is £32K to £43K a year per listing.
- Average price
- £10.64under the $15 to $100 sweet spot
- Price range
- £6.08–£17.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £32K–£43K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #10 within Paintwork. It carries 8,213 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #10in Paintwork
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,213per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Black Metal Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hammerite Direct to Rust Metal Paint - Smooth Black Finish 250ML 5084863
- Price
- £8.10
- Rating
- 4.6/5
- Reviews
- 21,619
- Age
- 19y ago

Hammerite 5158235 750ml Metal Paint - Smooth Black
- Price
- £17.44
- Rating
- 4.7/5
- Reviews
- 7,046
- Age
- 14y ago

RUSTINS MPBK250 250ml Quick Dry Metal Paint - Black
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 3,176
- Age
- 15y ago

Hammerite Direct to Rust Metal Paint - Hammered Black Finish 250ML 5084792
- Price
- £7.49
- Rating
- 4.7/5
- Reviews
- 4,728
- Age
- 19y ago

Hammerite Spray Paint for Metal. Direct to Rust Exterior Black Metal Paint Smooth Finish. Corrosion Resistant Black Gloss Paint and Rust Remover 8 Year Protection - 400ml Aerosol 0.5 SqM Coverage
- Price
- £9.95
- Rating
- 4.7/5
- Reviews
- 6,559
- Age
- 19y ago
Trending
estimated 90-day click momentum
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,021
- Age
- 5y ago

Polar Metal Paint - 500ml | Satin Black | Direct to Rust All-in-One Primer Undercoat and Topcoat in One | Rust-Resistant Black Paint for Metal Steel Aluminium & Galvanised Iron
- Price
- £13.88
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 2y ago

Johnstones - Quick Dry Satin Natural Sage Finish Exterior Wood & Metal Resistant to cracking peeling 6 years of life 12m2 Coverage per Litre 750 ml (Pack 1)
- Price
- £12.99
- Rating
- 4.6/5
- Reviews
- 2,678
- Age
- 10y ago

RONSEAL Direct to Metal Paint Storm Grey Satin 750ml
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 5y ago

Hammerite Direct to Rust Metal Paint Smooth Silver Finish 250ml Durable Protective Coating for Indoor & Outdoor Metal Surfaces Quick Drying Long-Lasting Rust Protection
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 21,619
- Age
- 19y ago
Newest
by launch date
Polar Metal Paint - 500ml | Satin Black | Direct to Rust All-in-One Primer Undercoat and Topcoat in One | Rust-Resistant Black Paint for Metal Steel Aluminium & Galvanised Iron
- Price
- £13.88
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 2y ago

RONSEAL Direct to Metal Paint Storm Grey Satin 750ml
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 5y ago

RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,021
- Age
- 5y ago

Johnstones - Quick Dry Satin Natural Sage Finish Exterior Wood & Metal Resistant to cracking peeling 6 years of life 12m2 Coverage per Litre 750 ml (Pack 1)
- Price
- £12.99
- Rating
- 4.6/5
- Reviews
- 2,678
- Age
- 10y ago

Hammerite 5158235 750ml Metal Paint - Smooth Black
- Price
- £17.44
- Rating
- 4.7/5
- Reviews
- 7,046
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
70
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Hammerite78%
- RUSTINS12%
- Johnstone's4%
- Ronseal3%
- Polar Specialist Coatings3%
Demand
Black Metal Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×
Search terms
Top Black Metal Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hammerite black metal paint119K/yr
- metal paint100K/yr
- hammerite direct to rust metal paint45K/yr
- black metal paint72K/yr
- hammerite paint61K/yr
- metal paint outdoor45K/yr
- hammerite40K/yr
- black hammerite metal paint33K/yr
- outdoor metal paint19K/yr
- hammerite metal paint24K/yr
Reviews and returns
What reviews say buyers love and hate about Black Metal Paint
We read the reviews and the return reasons for every product selling here.
“Paint leaking everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Metal Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









