Skip to content

Black Metal Paint

Fail

The top 5 brands take 100% of clicks, so Black Metal Paint is a Fail.

Flapen Score
49
49 / 100
Ranks 378 of 811 Automotive niches · on the category median
Market size
£579K/yr666K searches / yr
90-day growth
+75.1%search demand this quarter
Competition
75%top-5 click share · 5 brands · 70 sellers

Flapen Score

Black Metal Paint against its category

The dotted line is the Automotive average. Past it, Black Metal Paint is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Metal Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Metal Paint 666K times last year and spent an estimated £579K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +75.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £579K a year.

Searches, last 12 months
666K
Growth, 90 days vs prior 90
+75.1%
Conversion, latest week
8.2%
Market size, estimated
£579Ka year
Peak month
May8.2× the quietest month
Top search term
hammerite black metal paint119K searches a year

02 · Price

A sale here is worth £10.64.

Listings sell for £10.64 on average, from £6.08 to £17.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £10.64 that is £32K to £43K a year per listing.

Average price
£10.64under the $15 to $100 sweet spot
Price range
£6.08–£17.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£32K–£43K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #10 within Paintwork. It carries 8,213 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#10in Paintwork
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,213per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Black Metal Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 212%
  • Brand 34%
  • Brand 43%
  • Brand 53%

Demand

Black Metal Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×

Search terms

Top Black Metal Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hammerite black metal paint119K/yr
  • metal paint100K/yr
  • hammerite direct to rust metal paint45K/yr
  • black metal paint72K/yr
  • hammerite paint61K/yr
  • metal paint outdoor45K/yr
  • hammerite40K/yr
  • black hammerite metal paint33K/yr
  • outdoor metal paint19K/yr
  • hammerite metal paint24K/yr

Reviews and returns

What reviews say buyers love and hate about Black Metal Paint

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Paint Quality”
0.4%of orders come back
“Paint leaking everywhere”
A buyer, on “Paint Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Metal Paint questions

Answered from the same tracked data.