Black Metal Paint
brand-locked demand (top 5 brands take 100% of clicks) — Black Metal Paint doesn't clear our bar today.
Flapen Score
Ranks 378 of 811 Automotive niches · on the category median
Is Black Metal Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Metal Paint is a £579K/yr Amazon United Kingdom market (666K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.
Black Metal Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +75.1% over the last 90 days and 8.2% of searches end in a purchase.
£579K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Black Metal Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hammerite Direct to Rust Metal Paint - Smooth Black Finish 250ML 5084863
- Price
- £8.10
- Rating
- 4.6/5
- Reviews
- 21,619
- Age
- 19y ago
Hammerite 5158235 750ml Metal Paint - Smooth Black
- Price
- £17.44
- Rating
- 4.7/5
- Reviews
- 7,046
- Age
- 14y ago
RUSTINS MPBK250 250ml Quick Dry Metal Paint - Black
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 3,176
- Age
- 15y ago
Hammerite Direct to Rust Metal Paint - Hammered Black Finish 250ML 5084792
- Price
- £7.49
- Rating
- 4.7/5
- Reviews
- 4,728
- Age
- 19y ago
Hammerite Spray Paint for Metal. Direct to Rust Exterior Black Metal Paint Smooth Finish. Corrosion Resistant Black Gloss Paint and Rust Remover 8 Year Protection - 400ml Aerosol 0.5 SqM Coverage
- Price
- £9.95
- Rating
- 4.7/5
- Reviews
- 6,559
- Age
- 19y ago
Trending
90-day click momentum
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,021
- Age
- 5y ago
Polar Metal Paint - 500ml | Satin Black | Direct to Rust All-in-One Primer Undercoat and Topcoat in One | Rust-Resistant Black Paint for Metal Steel Aluminium & Galvanised Iron
- Price
- £13.88
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 2y ago
Johnstones - Quick Dry Satin Natural Sage Finish Exterior Wood & Metal Resistant to cracking peeling 6 years of life 12m2 Coverage per Litre 750 ml (Pack 1)
- Price
- £12.99
- Rating
- 4.6/5
- Reviews
- 2,678
- Age
- 10y ago
RONSEAL Direct to Metal Paint Storm Grey Satin 750ml
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 5y ago
Hammerite Direct to Rust Metal Paint Smooth Silver Finish 250ml Durable Protective Coating for Indoor & Outdoor Metal Surfaces Quick Drying Long-Lasting Rust Protection
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 21,619
- Age
- 19y ago
Newest
by launch datePolar Metal Paint - 500ml | Satin Black | Direct to Rust All-in-One Primer Undercoat and Topcoat in One | Rust-Resistant Black Paint for Metal Steel Aluminium & Galvanised Iron
- Price
- £13.88
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 2y ago
RONSEAL Direct to Metal Paint Storm Grey Satin 750ml
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 5y ago
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,021
- Age
- 5y ago
Johnstones - Quick Dry Satin Natural Sage Finish Exterior Wood & Metal Resistant to cracking peeling 6 years of life 12m2 Coverage per Litre 750 ml (Pack 1)
- Price
- £12.99
- Rating
- 4.6/5
- Reviews
- 2,678
- Age
- 10y ago
Hammerite 5158235 750ml Metal Paint - Smooth Black
- Price
- £17.44
- Rating
- 4.7/5
- Reviews
- 7,046
- Age
- 14y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Hammerite78%
- RUSTINS12%
- Johnstone's4%
- Ronseal3%
- Polar Specialist Coatings3%
Black Metal Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×
Top Black Metal Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hammerite black metal paint119K/yr
- metal paint100K/yr
- hammerite direct to rust metal paint45K/yr
- black metal paint72K/yr
- hammerite paint61K/yr
- metal paint outdoor45K/yr
- hammerite40K/yr
- black hammerite metal paint33K/yr
- outdoor metal paint19K/yr
- hammerite metal paint24K/yr
What reviews say buyers love and hate about Black Metal Paint
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“good quality Hammerte spray paint”
“Good quality paint”
“well worth it”
“Better than I expected”
“Great colour”
What buyers complain about
74% of reviews“Paint leaking everywhere”
“Rust reappeared”
“Very thick”
“Smaller than I thought”
“it's more expensive”
Black Metal Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Metal Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
