Is black alloy wheel touch up paint profitable to sell on Amazon United Kingdom?

The niche generates £52K/yr across 12 tracked products. 90-day search growth is +39.0%. Flapen's verdict: Skip it (46/100).

How competitive is the black alloy wheel touch up paint niche?

10 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in black alloy wheel touch up paint?

Top complaints mined from reviews: Paint Quality, Size-Overall, Thickness. The return rate is 0.4%.

When does demand for black alloy wheel touch up paint peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the black alloy wheel touch up paint niche?

Listings span £4.37–£8.37; the average listing price is £6.41 (sweet spot $15–$100). The average incumbent carries 944 reviews — the moat a new listing must climb.

black alloy wheel touch up paint

Skip it

Prices mostly outside the sweet spot ($4.37–$8.37) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good944.42

avg incumbent reviews — the moat a new listing must climb

Growth

Good+39.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad£6.41

avg listing price — sweet spot $15–$100

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad£52K

£52K/yr · 51K searches

Price range

Bad£4.37–£8.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black alloy wheel touch up paint is a £52K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 46/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

black alloy wheel touch up paint market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: £51K–£64K; units × avg price
Conversion rate: 15.9%
Avg BSR: #8
Page quality: 0%
Prime: 83%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Xtremeauto30%
M.A.D MYLDAN AUTO DESIGN25%
SD COLORS22%
AB TOUCH-UPS6%
Tailored Paint5%
Hycote3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +39.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top black alloy wheel touch up paint search terms

black alloy wheel touch up paint26K/yr +42.4%17.8% conv.
gloss black alloy wheel touch up paint9K/yr +19.9%17.3% conv.
black alloy touch up paint7K/yr +104.2%10.8% conv.
gloss black touch up paint5K/yr +4.6%17.0% conv.
black gloss alloy wheel touch up paint3K/yr +26.5%17.9% conv.

All search terms

Top black alloy wheel touch up paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Xtremeauto Gloss Black Wheel Touch Up Paint Alloy Scratch Repair Car Rim Kit - Easy To Use Simple Application All In One Bottle With Brush (Gloss Black) 30 ml (Pack of 1) (XABAWTU)

Xtremeauto£6.384.3★2,145 rev

M.A.D MYLDAN AUTO DESIGN M.A.D Gloss Black Alloy Wheel Touch-Up Repair Kit - 30ml Gloss Finish Paint with Brush for Curbing Scratches & Scuffs - Chip-Resistant Helios Formula

M.A.D MYLDAN AUTO DESIGN£8.094.3★2,276 rev

SD COLORS TOUCH UP PAINT UNIVERSAL GLOSS BLACK 15ml for Repair Stone Chips Scratches Car Moto Scooter Alloy wheels

SD COLORS£6.784.4★104 rev

AB TOUCH-UPS Gloss Black Alloy Wheel Touch Up Paint Bottle 30ml With Brush Scratch Curbing Etc No Lacquer Required

AB TOUCH-UPS£5.754.4★86 rev

SD COLORS GLOSS BLACK ALLOY WHEEL New Touch Up Paint Pen REPAIR KIT 7ML SCRATCH CHIP BRUSH REPAIR (JUST PAINT)

SD COLORS£6.424.5★225 rev

Newest

by launch date

SD COLORS TOUCH UP PAINT UNIVERSAL GLOSS BLACK 15ml for Repair Stone Chips Scratches Car Moto Scooter Alloy wheels

SD COLORS£6.78104 rev

1y ago

Flaconi Car Paint Touch up Touch-up Paints for Vehicles Car Scratch Repair Pen Wheel Paint Automotive Wheel Scratch Remover Suitable for Most Cars Trucks Sedans SUVs Commercial Vehicles (Black)

Flaconi£5.75496 rev

1y ago

Penriter 2 pcs Car Touch Up Paint Pen Black Car Scratch Repair Pen 12ml Touch up Paint for Vehicles for Scratch Repair and Scratch Remover

Penriter£5.98906 rev

2y ago

SD COLORS TOUCH UP PAINT PEN UNIVERSAL GLOSS BLACK 20ml for Repair Stone Chips Scratches Car Moto Bicycles Alloy wheels

SD COLORS£8.37710 rev

3y ago

AB TOUCH-UPS Gloss Black Alloy Wheel Touch Up Paint Bottle 30ml With Brush Scratch Curbing Etc No Lacquer Required

AB TOUCH-UPS£5.7586 rev

3y ago

What buyers say about black alloy wheel touch up paint

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“No complaints, well happy with product, covers really well”

Paint Quality16%

“Paint went on smoothly”

Value For Money13%

“Good value”

Ease Of Use10%

“Easy to use”

Color8%

“Good colour”

Advertised Vs Actual Product7%

“Exactly as stated”

Efficiency5%

“Did a really good job of covering them up”

Scratch Resistance3%

“It's easy to touch up scratched/scuffed alloy wheels post repair”

Drying Time2%

“Excellent pen,so easy to use, drys quick”

Moist/Dry2%

“Drys quickly and covers a lot”

What buyers complain about

Paint Quality24%

“Paint container and applicator very poor”

Size-Overall14%

“The brush itself is too long”

Thickness9%

“Its a bit thin so be careful of drips”

Instructions/User Manual/Troubleshooting8%

“The instructions are quite basic”

Durability6%

“brush fell off”

Scratch Resistance6%

“Bike scratch”

Advertised Vs Actual Product6%

“Doesn't do what it says on the advert”

Quality-Overall6%

“Product average”

Leak-Proof6%

“apply it carefully. it tends to drip”

Smell3%

“It looks and smells like nail varnish”

Top return reasons

Color34%

Functionality-Overall16%

Leak-Proof10%

Paint Quality10%

Size-Overall6%

Advertised Vs Actual Product5%

Value For Money3%

Product Condition3%

Thin2%

Quality-Overall2%

Common questions

Is black alloy wheel touch up paint profitable to sell on Amazon United Kingdom?: The niche generates £52K/yr across 12 tracked products. 90-day search growth is +39.0%. Flapen's verdict: Skip it (46/100).
How competitive is the black alloy wheel touch up paint niche?: 10 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in black alloy wheel touch up paint?: Top complaints mined from reviews: Paint Quality, Size-Overall, Thickness. The return rate is 0.4%.
When does demand for black alloy wheel touch up paint peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the black alloy wheel touch up paint niche?: Listings span £4.37–£8.37; the average listing price is £6.41 (sweet spot $15–$100). The average incumbent carries 944 reviews — the moat a new listing must climb.