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59

bike phone holder

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 87Conversion 64Competition 45Returns 89Price range 5Avg price 33Brand share 67Review moat 28Quality gap 52

Returns

Great1.3%

return rate — above 6% kills the launch gate

Growth

Great+89.7%

90-day search growth — must beat 0% to launch

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Market size

Good£438K

£438K/yr · 769K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.95

avg listing price — sweet spot $15–$100

Review moat

Okay3,679.45

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£4.97–£15.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, bike phone holder is a £438K/yr Amazon United Kingdom market (769K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
40K–50K
avg 2,000–2,500/product
Revenue / yr
£398K–£498K
units × avg price
Launch success
3 of 4 new (360d)
Conversion rate
5.7%
Avg BSR
#33
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
8.1%
Avg brand age
36 months
Avg seller age
179 days

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

22

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

30%

  • Glangeh22%
  • Lamicall12%
  • TAIYUNWEI12%
  • GREFAY10%
  • Babacom9%
  • flintronic5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +89.7% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.6×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£44K20%£88K30%£131K40%£175K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The overall build quality feels reasonable”

Value For Money13%

“Good value for money”

Strength13%

“Solid product”

Size-Overall12%

“Nice fit”

Grip6%

“Firm grip”

Ease Of Use6%

“Easy to use”

Security5%

“Secure, Strong and Incredibly Easy to Use”

Advertised Vs Actual Product5%

“Does the job”

Assembly/Installation5%

“Easy to install”

Durability3%

“Durable and good quality”

What buyers complain about

Durability18%

“Broke”

Quality-Overall11%

“Not good quality”

Size-Overall10%

“Not big enough”

Strength7%

“The plastic is clearly weak”

Grip5%

“Gripy”

Compatibility-Overall4%

“Not compatible wit my mini”

Functionality-Overall3%

“breaks the camera”

Material Quality3%

“Cheap plastic”

Value For Money3%

“for £12 there are better options out there for this price”

Ease Of Use3%

“Can't use”

Top return reasons

Size-Overall51%
Compatibility-Overall12%
Functionality-Overall5%
Defective Material/Parts4%
Quality-Overall3%
Add-Ons/Attachments3%
Strength2%
Grip2%
Durability2%
Advertised Vs Actual Product1%

Common questions

Is bike phone holder profitable to sell on Amazon United Kingdom?
The niche generates £438K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +89.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the bike phone holder niche?
18 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in bike phone holder?
Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.
When does demand for bike phone holder peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.6× the quietest.
What does it cost to enter the bike phone holder niche?
Listings span £4.97–£15.53; the average listing price is £9.95 (sweet spot $15–$100). The average incumbent carries 3,679 reviews — the moat a new listing must climb.

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