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Bike Cleaner

Fail

The top 5 brands take 100% of clicks, so Bike Cleaner is a Fail.

Flapen Score
47
47 / 100
Ranks 452 of 811 Automotive niches · −2 vs the category median of 49
Market size
£531K/yr365K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
68%top-5 click share · 3 brands · 26 sellers

Flapen Score

Bike Cleaner against its category

The dotted line is the Automotive average. Past it, Bike Cleaner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Cleaner 365K times last year and spent an estimated £531K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £531K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
7.8%
Market size, estimated
£531Ka year
Top search term
muc off141K searches a year

02 · Price

A sale here is worth £18.79.

Listings sell for £18.79 on average, from £7.48 to £59.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £18.79 that is £14K to £19K a year per listing.

Average price
£18.79inside the $15 to $100 sweet spot
Price range
£7.48–£59.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£14K–£19K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #26 within Car & Motorbike Care. It carries 5,662 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
0.5%
Average rank
#26in Car & Motorbike Care
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,662per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Bike Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 212%
  • Brand 32%

Demand

Bike Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26JanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 4.5× · 7 of 12 months tracked

Search terms

Top Bike Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muc off141K/yr
  • bike cleaner44K/yr
  • muc off bike cleaner54K/yr
  • peatys35K/yr
  • muck off bike cleaning33K/yr
  • muck off15K/yr
  • muc11K/yr
  • bike wash7K/yr
  • muc-off6K/yr
  • bicycle cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Cleaner

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
26%of negative reviews mention “Ease Of Cleaning”
0.2%of orders come back
“Just not good enough very watery will only just clean the frame not a chance of cleaning the drive chain and cassette”
A buyer, on “Ease Of Cleaning”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bike Cleaner questions

Answered from the same tracked data.