Is bbq paint profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +212.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the bbq paint niche?

12 brands and 78 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in bbq paint?

Top complaints mined from reviews: Spray/Flow, Paint Quality, Color. The return rate is 0.5%.

When does demand for bbq paint peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 25.9× the quietest.

What does it cost to enter the bbq paint niche?

Listings span £5.25–£20.08; the average listing price is £9.42 (sweet spot $15–$100). The average incumbent carries 2,510 reviews — the moat a new listing must climb.

bbq paint

Worth a look

Shows demand growing +212.3% this quarter, but a small market ($42K/yr) keeps it on the watch list.

Growth

Incredible+212.3%

90-day search growth — must beat 0% to launch

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,509.93

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£5.25–£20.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.42

avg listing price — sweet spot $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£42K

£42K/yr · 46K searches

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, bbq paint is a £42K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bbq paint market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £38K–£47K; units × avg price
Conversion rate: 9.8%
Avg BSR: #132
Page quality: 0%
Prime: 87%
Sponsored: 80%
Out of stock: 6.5%
Avg brand age: 73 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

Rust-Oleum23%
RUSTINS14%
PAINTfactory12%
SPRAYTEKK12%
SIRAMICO COATINGS10%
Paint Factory9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +212.3% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 25.9×

Open Trend

Top bbq paint search terms

bbq paint20K/yr +184.6%9.1% conv.
bbq paint black high heat9K/yr +227.4%10.9% conv.
bbq spray paint black5K/yr +256.7%12.9% conv.
heat resistant paint for bbq5K/yr +383.3%5.2% conv.
chiminea paint4K/yr +154.2%4.1% conv.
fire pit paint3K/yr +166.2%5.2% conv.

All search terms

Top bbq paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rust-Oleum 400ml Stove & BBQ Spray Paint - Black Matt

Rust-Oleum£6.654.5★7,097 rev

Heat Resistant Matt Black Spray Paint Stove High Temperature 400ML BBQS (3)

PAINTfactory£9.834.4★1,344 rev

SPRAYTEKK Heat Resistant Spray Paint - 400ml | Matte Black Finish | Up to 800C | Ideal for BBQs Stoves Firepits Ovens Automotive Engines & More | Indoor & Outdoor Use (1)

SPRAYTEKK£8.964.5★113 rev

SIRAMICO COATINGS BBQ & Stove Paint - High Temperature Paint 1000c (Black 500ml)

SIRAMICO COATINGS£13.444.6★430 rev

RUSTINS Heat Resistant Black Paint 500ml

RUSTINS£8.884.5★5,980 rev

Newest

by launch date

Paint Factory Stove Paint Black Pack 2 (400ml Each) - Heat Resistant High Temperature BBQ Paint Black High Heat

EDE Group£8.585 rev

11mo ago

Bartoline Direct to Rust Stove and BBQ Paint Black 400ml Matt Finish Heat Resistant Spray up to 200C No Primer Needed All-in-One Paint for BBQs Stoves Fireplaces PipesandAutomotive

Bartoline£7.77126 rev

11mo ago

SPRAYTEKK Heat Resistant Spray Paint - 400ml | Matte Black Finish | Up to 800C | Ideal for BBQs Stoves Firepits Ovens Automotive Engines & More | Indoor & Outdoor Use (1)

SPRAYTEKK£8.96113 rev

1y ago

INRAL Heat Resistant Spray Paint Black Matt [400ml] High Temperature BBQ Stove & Exhaust Paint Durable Fast-Drying Coating for Metal Ideal for DIY & Automotive Use

INRAL£10.03735 rev

1y ago

SIRAMICO COATINGS BBQ & Stove Paint - High Temperature Paint 1000c (Black 500ml)

SIRAMICO COATINGS£13.44430 rev

2y ago

What buyers say about bbq paint

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent quality, quick drying easy to get off my hands”

Advertised Vs Actual Product13%

“Did the job perfectly”

Paint Quality12%

“Great paint”

Coverage9%

“Covers well”

Value For Money8%

“Good value”

Ease Of Use7%

“Easy to use”

Product Condition5%

“make it look brand new”

Efficiency4%

“Does the job well”

Engraving/Paint/Sublimation3%

“Good paint”

Moist/Dry2%

“Drying time is quick, very pleased”

What buyers complain about

Spray/Flow21%

“Spray didnt work”

Paint Quality18%

“The paint I cannot describe as black”

Color10%

“Its not black its grey”

Ease Of Use7%

“frustrating to remove”

Quality-Overall5%

“Cheap for a pack of three”

Rusts/Corrodes5%

“The calipers on the car started to get surface corrosion”

Value For Money5%

“Could be better priced”

Advertised Vs Actual Product3%

“Does not do what it says on the tin”

Coverage2%

“Doesnt cover much area”

Durability2%

“Come off after two days”

Top return reasons

Paint Quality32%

Spray/Flow17%

Color11%

Size-Overall6%

Compatibility-Overall5%

Advertised Vs Actual Product4%

Functionality-Overall4%

Rusts/Corrodes3%

Leak-Proof3%

Value For Money2%

Common questions

Is bbq paint profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +212.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the bbq paint niche?: 12 brands and 78 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in bbq paint?: Top complaints mined from reviews: Spray/Flow, Paint Quality, Color. The return rate is 0.5%.
When does demand for bbq paint peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 25.9× the quietest.
What does it cost to enter the bbq paint niche?: Listings span £5.25–£20.08; the average listing price is £9.42 (sweet spot $15–$100). The average incumbent carries 2,510 reviews — the moat a new listing must climb.