Bathroom Scent
Bathroom Scent shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 29% of 811 Automotive niches · +4 vs the category median of 49
Is Bathroom Scent profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bathroom Scent is a £1.7M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 53/100.
Bathroom Scent: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.6% over the last 90 days and 8.4% of searches end in a purchase.
£1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 46 products
Top Bathroom Scent products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Air Wick Automatic Air Freshener Freshmatic Spray Twin Refills Crisp Linen and Lilac Pack 2 x 250ml Natural Essential Oils Last up to 140 days Air freshener
- Price
- £4.51
- Rating
- 4.6/5
- Reviews
- 2,634
- Age
- 3y ago
Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Refill 228ml Lasts up to 70 days Air Freshener
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 1y ago
Air Wick Linen & White Orchid Aerosol-Free Automatic Spray Refill 228ml Lasts up to 70 days Air Freshener
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 1y ago
Air Wick Cherry Blossom & Raspberry 24/7 Active Fresh Refill 228ml x 4 Pack - Lasts up to 70 days Air Freshener
- Price
- £15.64
- Rating
- 4.7/5
- Reviews
- 2,019
- Age
- 3y ago
Air Wick Aerosol-Free Automatic Air Freshener Spray Refill Eucalyptus & Freesia Pack 1 x 228ml 24x7 Active Fresh Odour Neutraliser Lasts Up to 70 Days Air freshener For Home
- Price
- £4.02
- Rating
- 4.6/5
- Reviews
- 1,837
- Age
- 3y ago
Trending
90-day click momentum
Air Wick Aerosol-Free Automatic Air Freshener Spray | Lasts Up to 3x70 Days (4 Refills Pure Serenity Berries & Peach Blossom Lavender Meadow & Bluebells White Peony & Jasmine Blossom)
- Price
- £16.04
- Rating
- 4.7/5
- Reviews
- 2,019
- Age
- 3mo ago
Air Wick Cherry Blossom & Raspberry Liquid Electrical Twin Refill 19ml Lasts for up to 100 Days per Refill Air Freshener
- Price
- £3.06
- Rating
- 4.7/5
- Reviews
- 3,380
- Age
- 1y ago
Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Refill 228ml Lasts up to 70 days Air Freshener
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 1y ago
Air Wick Linen & White Orchid Aerosol-Free Automatic Spray Refill 228ml Lasts up to 70 days Air Freshener
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 1y ago
Glade Automatic Air Freshener Holder & Refill Long-Lasting Fragrance Infused with Essential Oils Relaxing Zen 1 Starter Kit (1 x Holder and 269 ml Refill)
- Price
- £5.33
- Rating
- 4.5/5
- Reviews
- 3,797
- Age
- 7y ago
Newest
by launch dateAir Wick Aerosol-Free Automatic Air Freshener Spray | Lasts Up to 3x70 Days (4 Refills Pure Serenity Berries & Peach Blossom Lavender Meadow & Bluebells White Peony & Jasmine Blossom)
- Price
- £16.04
- Rating
- 4.7/5
- Reviews
- 2,019
- Age
- 3mo ago
Air Wick Lavender Meadow & Bluebells 24/7 Active Fresh Refill 228ml x 4 Pack - Lasts up to 70 days Air Freshener (Lavender Meadow & Bluebells)
- Price
- £15.87
- Rating
- 4.7/5
- Reviews
- 2,019
- Age
- 6mo ago
Air Wick Linen & White Orchid Aerosol-Free Automatic Spray Refill 228ml Pack of 4 Lasts up to 70 Days Air Freshener
- Price
- £16.13
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 1y ago
Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Refill 228ml Lasts up to 70 days Air Freshener
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 1y ago
Air Wick Linen & White Orchid Aerosol-Free Automatic Spray Refill 228ml Lasts up to 70 days Air Freshener
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
5 flat
Sellers
244
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
0%
- Airwick86%
- glade11%
- airpure2%
- Reckitt1%
- Febreze1%
Bathroom Scent demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Nov · busiest ÷ quietest = 1.9×
Top Bathroom Scent search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- air wick refills automatic spray296K/yr
- airwick refills automatic spray125K/yr
- airwick256K/yr
- air wick207K/yr
- air freshener refill160K/yr
- automatic air freshener161K/yr
- airwick refills146K/yr
- airwick aerosol free refill187K/yr
- glade automatic spray107K/yr
- air wick aerosol free refill70K/yr
What reviews say buyers love and hate about Bathroom Scent
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Beautiful fragrance”
“Excellent value for money”
“These bottles are great quality”
“As advertised”
“Smells fresh”
What buyers complain about
75% of reviews“Chemical Smell”
“Does not work properly”
“This broke after 1 use”
“Waste of money”
“Batteries supplied dont work”
Bathroom Scent return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bathroom Scent questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
