Back to Black

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months

360K

Growth, 90 days vs prior 90

+19.5%

Conversion, latest week

9.5%

Market size, estimated

£285Ka year

Peak month

August4.1× the quietest month

Top search term

back to black97K searches a year

Listings sell for £8.29 on average, from £3.39 to £18.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £8.29 that is £12K to £17K a year per listing.

Average price

£8.29under the $15 to $100 sweet spot

Price range

£3.39–£18.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

£12K–£17K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #37 within Car & Motorbike Care. It carries 3,059 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#37in Car & Motorbike Care

Average rating

4.09 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,059per listing

Listings tracked

19

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months