Back to Black
MaybeAn estimated 0.4% of orders come back. But products sell for $8.29 on average, outside the sweet spot, so Back to Black is a Maybe.
- Flapen Score
- 57 / 100Top 16% of 811 Automotive niches · +8 vs the category median of 4957
- Market size
- £285K/yr360K searches / yr
- 90-day growth
- +19.5%search demand this quarter
- Competition
- 64%top-5 click share · 16 brands · 79 sellers
Flapen Score
Back to Black against its category
The dotted line is the Automotive average. Past it, Back to Black is stronger. Inside it, weaker.
Market
The Back to Black market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Back to Black 360K times last year and spent an estimated £285K. The top 5 brands take 71% of clicks. Demand peaks in Apr–Jul–Aug–Sep. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.
- Searches, last 12 months
- 360K
- Growth, 90 days vs prior 90
- +19.5%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £285Ka year
- Peak month
- August4.1× the quietest month
- Top search term
- back to black97K searches a year
02 · Price
A sale here is worth £8.29.
Listings sell for £8.29 on average, from £3.39 to £18.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £8.29 that is £12K to £17K a year per listing.
- Average price
- £8.29under the $15 to $100 sweet spot
- Price range
- £3.39–£18.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£17K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #37 within Car & Motorbike Care. It carries 3,059 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #37in Car & Motorbike Care
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,059per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Back to Black products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
79
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
25%
- Brand 130%
- Brand 220%
- Brand 39%
- Brand 47%
- Brand 54%
- Brand 64%
Demand
Back to Black search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul, Aug, Sep · busiest ÷ quietest = 4.1×
Search terms
Top Back to Black search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- back to black97K/yr
- back to black trim restorer71K/yr
- car plastic restorer black22K/yr
- bumper restorer20K/yr
- plastic restorer18K/yr
- back to black car trim restorer8K/yr
- car trim restorer14K/yr
- black plastic restorer for cars15K/yr
- black trim restorer14K/yr
- plastic trim restorer8K/yr
Reviews and returns
What reviews say buyers love and hate about Back to Black
We read the reviews and the return reasons for every product selling here.
“Could be cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Back to Black questions
Answered from the same tracked data.