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Audi

Maybe

The top 5 brands take only 37% of clicks. But buyers convert on only 0.5% of searches, so Audi is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 811 Automotive niches · +2 vs the category median of 49
Market size
£58K/yr611K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
29%top-5 click share · 46 brands · 147 sellers

Flapen Score

Audi against its category

The dotted line is the Automotive average. Past it, Audi is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Audi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Audi 611K times last year and spent an estimated £58K. The top 5 brands take 37% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
611K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
0.5%
Market size, estimated
£58Ka year
Peak month
December1.7× the quietest month
Top search term
audi a3 accessories96K searches a year

02 · Price

A sale here is worth £17.60.

Listings sell for £17.60 on average, from £3.38 to £150.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £17.60 that is £0 to £2K a year per listing.

Average price
£17.60inside the $15 to $100 sweet spot
Price range
£3.38–£150.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #400 within Car Accessories. It carries 2,286 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
87%
Out of stock, average day
9.9%
Average rank
#400in Car Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,286per listing
Listings tracked
60

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Audi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

147

Top-5 brand share

37%

Top 20: 77%

Top-5 click share

29%

Top 20: 65%

Open market

59%

  • Brand 115%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Audi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Audi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • audi a3 accessories96K/yr
  • audi90K/yr
  • audi a1 car accessories53K/yr
  • audi accessories48K/yr
  • audi car accessories39K/yr
  • audi a5 accessories34K/yr
  • audi a4 accessories32K/yr
  • audi q3 accessories28K/yr
  • audi q5 accessories26K/yr
  • audi a325K/yr

Reviews and returns

What reviews say buyers love and hate about Audi

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Connectivity-Overall”
21%of negative reviews mention “Connectivity-Overall”
2.5%of orders come back
“Bluetooth does not connect”
A buyer, on “Connectivity-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Audi questions

Answered from the same tracked data.