ashtray
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Market size
Good£377K£377K/yr · 829K searches
Review moat
Good1,377.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.31–£19.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ashtray is a £377K/yr Amazon United Kingdom market (829K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- £326K–£408K
- units × avg price
- Launch success
- —
- 0 of 4 new (360d)
- Conversion rate
- 5.6%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 7%
- Out of stock
- 13.5%
- Avg brand age
- 40 months
- Avg seller age
- 180 days
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
86
Top-5 brand share
53%
Top 20: 90%
Top-5 click share
48%
Top 20: 87%
Open market
43%
- LEPENDOR25%
- Navani10%
- Bull Brand7%
- SOQKEEN6%
- Navoys5%
- YFPOPONE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lependor Ceramic Ashtray with Lids Windproof Cigarette Ashtray for Indoor or Outdoor UseAsh Holder for Smokers Desktop Smoking Ash Tray for Home Office Decoration - Black
LEPENDOR£8.474.6★17,023 rev
Navani Smell-Proof Ashtray with Lid for Inside & Outdoors | Stylish Outdoor Ash Trays | Windproof Design | Odor-Free Ashtrays for Patio Garden and Home
Navani£9.444.7★308 rev
Bull Brand Round Push Down Black Metal Spinning Ashtray 9cm (7022)
Bull Brand£5.483.7★207 rev
Lependor Ceramic Ashtray with Lids Windproof Cigarette Ashtray for Indoor or Outdoor UseAsh Holder for Smokers Desktop Smoking Ash Tray for Home Office Decoration - Blue
LEPENDOR£8.764.6★17,023 rev
SOQKEEN Silicone Ashtrays 2 Pack Nonstick Cool Portable Ashtray for Outside Heat Resistant Wont Break Silicone Round Rubber Ash Tray Set for Home Office Restaurant or Outdoor (2 Black)
SOQKEEN£4.334.4★601 rev
Newest
by launch date
Outdoor Ashtray Red Copper Metal Ashtray With Lid Indoor Outdoor Storm For Balcony & Living Room - Vintage Rose Boxed
Bonalake£5.864 rev
1pk Clear Glass Ashtrays 10.5cm Heavy Duty Round Ashtray with 4 Cigarette Rests Thick Durable Glass Smoking Tray for Home Garden Patio Bar or Outdoor Use
Navoys£4.316 rev
Huiguli 6 Pcs Cigarette Ashtray Round Windproof Stainless Steel Ashtray with Lid for Indoors & Outdoors Stylish Portable Windproof Lid Design Cigar Ash Tray Set for Bars Restaurant Garden and Home
Huiguli£8.219 rev
1 PCS Ashtrays With Lid Smell Proof Indoor And Outdoor Ashtray For Cigarettes Wooden Ashtrays With Stainless Steel Insert 9.2 * 3.3cm Wizard Ashtray For Home Office Parties
QUALDESN£6.9321 rev
OUSACE Ceramic Ashtray Stylish Indoor & Outdoor Cigarette Ashtray for Home Coffee Bars and PatiosLava Dazzling Black (Medium Size)
OUSACE£6.79218 rev
Trending
90-day click momentumOutdoor Ashtray Red Copper Metal Ashtray With Lid Indoor Outdoor Storm For Balcony & Living Room - Vintage Rose Boxed
Bonalake£5.864.4★
1pk Clear Glass Ashtrays 10.5cm Heavy Duty Round Ashtray with 4 Cigarette Rests Thick Durable Glass Smoking Tray for Home Garden Patio Bar or Outdoor Use
Navoys£4.314.1★
Huiguli 6 Pcs Cigarette Ashtray Round Windproof Stainless Steel Ashtray with Lid for Indoors & Outdoors Stylish Portable Windproof Lid Design Cigar Ash Tray Set for Bars Restaurant Garden and Home
Huiguli£8.214.1★
ULDIGI Vintage Galvanized Metal Ashtray Bucket with Lid Large Capacity Compact Desktop Trash can for Home Office Kitchen
ULDIGI£11.615.0★
Stainless Steel Ashtray with Lid Windproof Rainproof Ashtrays for Inside or Outdoors (Black)
Syueyee£7.214.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These ashtrays are really good quality”
“Good value for money”
“Better than expected”
“They're the perfect size”
“It feels sturdy, well-made, and looks great both indoors and outdoors”
“Sturdy”
“it keeps the smell in once the lids on”
“Does the job”
“Easy use and clean”
“Easy to clean”
What buyers complain about
“Inferior quality”
“It also doesnt fit the casing snug”
“is no longer effective”
“This is mislead”
“Expensive, much cheaper in actual shops”
“Does not function as it should”
“Second one purchased as the other one rusted”
“Not smell proof”
“Bit hard to open, very handy and easy tobuse”
“well its blue and half brown, not what I was expecting and looks very plain for the price and not whats been shown”
Top return reasons
Common questions
- Is ashtray profitable to sell on Amazon United Kingdom?
- The niche generates £377K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +30.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the ashtray niche?
- 28 brands and 86 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in ashtray?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.4%.
- When does demand for ashtray peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the ashtray niche?
- Listings span £4.31–£19.75; the average listing price is £8.16 (sweet spot $15–$100). The average incumbent carries 1,377 reviews — the moat a new listing must climb.
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