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Antifreeze

Fail

The top 5 brands take 100% of clicks, so Antifreeze is a Fail.

Flapen Score
34
34 / 100
Ranks 768 of 811 Automotive niches · −15 vs the category median of 49
Market size
£179K/yr295K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
93%top-5 click share · 5 brands · 29 sellers

Flapen Score

Antifreeze against its category

The dotted line is the Automotive average. Past it, Antifreeze is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antifreeze market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antifreeze 295K times last year and spent an estimated £179K. All 5 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
5.9%
Market size, estimated
£179Ka year
Peak month
November3.5× the quietest month
Top search term
antifreeze coolant86K searches a year

02 · Price

A sale here is worth £10.35.

Listings sell for £10.35 on average, from £4.75 to £14.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £10.35 that is £26K to £31K a year per listing.

Average price
£10.35under the $15 to $100 sweet spot
Price range
£4.75–£14.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£26K–£31K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Oils & Fluids. It carries 765 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#40in Oils & Fluids
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
765per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Antifreeze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 240%
  • Brand 313%
  • Brand 43%
  • Brand 52%

Demand

Antifreeze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Antifreeze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antifreeze coolant86K/yr
  • antifreeze & coolants25K/yr
  • antifreeze56K/yr
  • anti freeze coolant car fluid38K/yr
  • oat coolant15K/yr
  • anti freeze22K/yr
  • red antifreeze coolant10K/yr
  • red coolant7K/yr
  • red antifreeze6K/yr
  • coolant antifreeze6K/yr

Reviews and returns

What reviews say buyers love and hate about Antifreeze

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
35%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Cheap”
A buyer, on “Quality-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Antifreeze questions

Answered from the same tracked data.