Is antifreeze profitable to sell on Amazon United Kingdom?

The niche generates £179K/yr across 8 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (34/100).

How competitive is the antifreeze niche?

5 brands and 29 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in antifreeze?

Top complaints mined from reviews: Quality-Overall, Value For Money, Coolant. The return rate is 0.1%.

When does demand for antifreeze peak?

Demand peaks in Jan–Nov; the busiest month runs 3.5× the quietest.

What does it cost to enter the antifreeze niche?

Listings span £4.75–£14.49; the average listing price is £10.35 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.

antifreeze

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good765

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay£179K

£179K/yr · 295K searches

Avg price

Okay£10.35

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.75–£14.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, antifreeze is a £179K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 34/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

antifreeze market data

Units sold / yr: 20K–25K; avg 2,500–3,000/product
Revenue / yr: £207K–£259K; units × avg price
Conversion rate: 5.9%
Avg BSR: #40
Page quality: 0%
Prime: 63%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

JOVS42%
Prestone40%
CarPlan13%
Hexeal3%
Liqui Moly2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 3.5×

Open Trend

Top antifreeze search terms

antifreeze coolant86K/yr -26.9%4.1% conv.
antifreeze & coolants25K/yr +322.2%0.4% conv.
antifreeze56K/yr -23.9%3.7% conv.
anti freeze coolant car fluid38K/yr -32.0%6.0% conv.
oat coolant15K/yr +17.7%0.8% conv.
anti freeze22K/yr -25.9%4.6% conv.
red antifreeze coolant10K/yr -10.6%4.0% conv.
red coolant7K/yr -9.3%2.9% conv.
red antifreeze6K/yr -13.5%3.6% conv.
coolant antifreeze6K/yr -25.3%3.2% conv.

All search terms

Top antifreeze products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prestone PAFR0035B Coolant Antifreeze for All Vehicles 10 year 300 000 miles Corrosion Protection Ready to Use 1 Litre

Prestone£4.754.7★1,989 rev

JOVS Antifreeze Engine Coolant Red 5L All-Year Protection for Your Vehicle from Freezing & Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.

JOVS£9.624.6★1,025 rev

JOVS Antifreeze Engine Coolant Red 10L (2X5L) All-Year Protection for Your Vehicle from Freezing and Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.

JOVS£13.354.7★753 rev

CarPlan Premium Red Antifreeze - 2L

CarPlan£8.854.7★288 rev

Hexeal Blue Antifreeze 10L 2 x 5L of Ready Mix Long Life Engine Coolant & Antifreeze for Cars & Vans Summer & Winter All Year Freeze Protection to -23 Degrees Celsius

Hexeal£13.084.5★255 rev

Newest

by launch date

Prestone PAFR0035B Coolant Antifreeze for All Vehicles 10 year 300 000 miles Corrosion Protection Ready to Use 1 Litre

Prestone£4.751,989 rev

2y ago

JOVS Antifreeze Engine Coolant Red 10L (2X5L) All-Year Protection for Your Vehicle from Freezing and Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.

JOVS£13.35753 rev

3y ago

JOVS Antifreeze Engine Coolant Red 5L All-Year Protection for Your Vehicle from Freezing & Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.

JOVS£9.621,025 rev

3y ago

Hexeal Blue Antifreeze 10L 2 x 5L of Ready Mix Long Life Engine Coolant & Antifreeze for Cars & Vans Summer & Winter All Year Freeze Protection to -23 Degrees Celsius

Hexeal£13.08255 rev

5y ago

LIQUI MOLY Coolant Ready Mix RAF 12+ | 1 L | Winter product | Cooling protection | SKU: 6924 silver

Liqui Moly£9.85935 rev

10y ago

What buyers say about antifreeze

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Great value for money”

Quality-Overall24%

“Excellent product”

Coolant18%

“Coolant Antifreeze”

Advertised Vs Actual Product13%

“Just as advertised”

Ease Of Use7%

“Easy to use”

Efficiency3%

“Good for the car”

Size-Overall1%

“Good size”

Motor Power1%

“Happy motoring”

Durability1%

“lasts longer”

Comfort-Overall1%

“Good price and brand comfort”

What buyers complain about

Quality-Overall35%

“Cheap”

Value For Money10%

“Although cheaper in my local supermarket”

Coolant10%

“I was buying these regularly last year because I had a coolant leak that my previous mechanic insisted would be a major, expensive job”

Leak-Proof10%

“Potential to leak”

Heating5%

“Car not hot”

Instructions/User Manual/Troubleshooting5%

“Marking down one star for the terrible photocopy instructions on the bottle”

Top return reasons

Compatibility-Overall29%

Coolant17%

Color13%

Defective Material/Parts10%

Leak-Proof10%

Value For Money6%

Quality-Overall5%

Advertised Vs Actual Product3%

Ease Of Use2%

Functionality-Overall2%

Common questions

Is antifreeze profitable to sell on Amazon United Kingdom?: The niche generates £179K/yr across 8 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (34/100).
How competitive is the antifreeze niche?: 5 brands and 29 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in antifreeze?: Top complaints mined from reviews: Quality-Overall, Value For Money, Coolant. The return rate is 0.1%.
When does demand for antifreeze peak?: Demand peaks in Jan–Nov; the busiest month runs 3.5× the quietest.
What does it cost to enter the antifreeze niche?: Listings span £4.75–£14.49; the average listing price is £10.35 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.