Antifreeze
brand-locked demand (top 5 brands take 100% of clicks) — Antifreeze doesn't clear our bar today.
Flapen Score
Ranks 768 of 811 Automotive niches · −15 vs the category median of 49
Is Antifreeze profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Antifreeze is a £179K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 34/100.
Antifreeze: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.8% over the last 90 days and 5.9% of searches end in a purchase.
£179K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 8 products
Top Antifreeze products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Prestone PAFR0035B Coolant Antifreeze for All Vehicles 10 year 300 000 miles Corrosion Protection Ready to Use 1 Litre
- Price
- £4.75
- Rating
- 4.7/5
- Reviews
- 1,989
- Age
- 2y ago
JOVS Antifreeze Engine Coolant Red 5L All-Year Protection for Your Vehicle from Freezing & Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.
- Price
- £9.62
- Rating
- 4.6/5
- Reviews
- 1,025
- Age
- 3y ago
JOVS Antifreeze Engine Coolant Red 10L (2X5L) All-Year Protection for Your Vehicle from Freezing and Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.
- Price
- £13.35
- Rating
- 4.7/5
- Reviews
- 753
- Age
- 3y ago
CarPlan Premium Red Antifreeze - 2L
- Price
- £8.85
- Rating
- 4.7/5
- Reviews
- 288
- Age
- 11y ago
Hexeal Blue Antifreeze 10L 2 x 5L of Ready Mix Long Life Engine Coolant & Antifreeze for Cars & Vans Summer & Winter All Year Freeze Protection to -23 Degrees Celsius
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 5y ago
Trending
90-day click momentum
LIQUI MOLY Coolant Ready Mix RAF 12+ | 1 L | Winter product | Cooling protection | SKU: 6924 silver
- Price
- £9.85
- Rating
- 4.6/5
- Reviews
- 935
- Age
- 10y ago
CarPlan Premium Red Antifreeze - 2L
- Price
- £8.85
- Rating
- 4.7/5
- Reviews
- 288
- Age
- 11y ago
Hexeal Blue Antifreeze 10L 2 x 5L of Ready Mix Long Life Engine Coolant & Antifreeze for Cars & Vans Summer & Winter All Year Freeze Protection to -23 Degrees Celsius
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 5y ago
JOVS Antifreeze Engine Coolant Red 10L (2X5L) All-Year Protection for Your Vehicle from Freezing and Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.
- Price
- £13.35
- Rating
- 4.7/5
- Reviews
- 753
- Age
- 3y ago
Prestone PAFR0035B Coolant Antifreeze for All Vehicles 10 year 300 000 miles Corrosion Protection Ready to Use 1 Litre
- Price
- £4.75
- Rating
- 4.7/5
- Reviews
- 1,989
- Age
- 2y ago
Newest
by launch datePrestone PAFR0035B Coolant Antifreeze for All Vehicles 10 year 300 000 miles Corrosion Protection Ready to Use 1 Litre
- Price
- £4.75
- Rating
- 4.7/5
- Reviews
- 1,989
- Age
- 2y ago
JOVS Antifreeze Engine Coolant Red 10L (2X5L) All-Year Protection for Your Vehicle from Freezing and Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.
- Price
- £13.35
- Rating
- 4.7/5
- Reviews
- 753
- Age
- 3y ago
JOVS Antifreeze Engine Coolant Red 5L All-Year Protection for Your Vehicle from Freezing & Overheating - Suitable for All Cars Frost Prevention Trusted Formula for Peak Engine Performance.
- Price
- £9.62
- Rating
- 4.6/5
- Reviews
- 1,025
- Age
- 3y ago
Hexeal Blue Antifreeze 10L 2 x 5L of Ready Mix Long Life Engine Coolant & Antifreeze for Cars & Vans Summer & Winter All Year Freeze Protection to -23 Degrees Celsius
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 5y ago
LIQUI MOLY Coolant Ready Mix RAF 12+ | 1 L | Winter product | Cooling protection | SKU: 6924 silver
- Price
- £9.85
- Rating
- 4.6/5
- Reviews
- 935
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- JOVS42%
- Prestone40%
- CarPlan13%
- Hexeal3%
- Liqui Moly2%
Antifreeze demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 3.5×
Top Antifreeze search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- antifreeze coolant86K/yr
- antifreeze & coolants25K/yr
- antifreeze56K/yr
- anti freeze coolant car fluid38K/yr
- oat coolant15K/yr
- anti freeze22K/yr
- red antifreeze coolant10K/yr
- red coolant7K/yr
- red antifreeze6K/yr
- coolant antifreeze6K/yr
What reviews say buyers love and hate about Antifreeze
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Great value for money”
“Excellent product”
“Coolant Antifreeze”
“Just as advertised”
“Easy to use”
What buyers complain about
75% of reviews“Cheap”
“Although cheaper in my local supermarket”
“I was buying these regularly last year because I had a coolant leak that my previous mechanic insisted would be a major, expensive job”
“Potential to leak”
“Car not hot”
Antifreeze return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Antifreeze questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
