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Alternator

Fail

Shoppers spend an estimated $35K a year here, so Alternator is a Fail.

Flapen Score
37
37 / 100
Ranks 729 of 811 Automotive niches · −12 vs the category median of 49
Market size
£35K/yr38K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
42%top-5 click share · 7 brands · 15 sellers

Flapen Score

Alternator against its category

The dotted line is the Automotive average. Past it, Alternator is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alternator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alternator 38K times last year and spent an estimated £35K. The top 5 brands take 96% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
1.0%
Market size, estimated
£35Ka year
Top search term
alternator34K searches a year

02 · Price

A sale here is worth £95.46.

Listings sell for £95.46 on average, from £41.82 to £146.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £95.46 that is £0 to £10K a year per listing.

Average price
£95.46inside the $15 to $100 sweet spot
Price range
£41.82–£146.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
8.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #168 within Car Parts. It carries 11 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
89%
Out of stock, average day
9.5%
Average rank
#168in Car Parts
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
11per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Alternator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

2%

  • Brand 170%
  • Brand 216%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Alternator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Alternator

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Durability”
8.6%of orders come back
“The item failed after 2 days in vehicle”
A buyer, on “Durability”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Alternator questions

Answered from the same tracked data.