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Alloy Wheel Protectors

Fail

Shoppers spend an estimated $19K a year here, so Alloy Wheel Protectors is a Fail.

Flapen Score
41
41 / 100
Ranks 635 of 811 Automotive niches · −8 vs the category median of 49
Market size
£19K/yr123K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
70%top-5 click share · 9 brands · 26 sellers

Flapen Score

Alloy Wheel Protectors against its category

The dotted line is the Automotive average. Past it, Alloy Wheel Protectors is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alloy Wheel Protectors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alloy Wheel Protectors 123K times last year and spent an estimated £19K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
0.5%
Market size, estimated
£19Ka year
Top search term
alloy wheel protectors43K searches a year

02 · Price

A sale here is worth £33.51.

Listings sell for £33.51 on average, from £5.50 to £75.40. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £33.51 that is £0 to £3K a year per listing.

Average price
£33.51inside the $15 to $100 sweet spot
Price range
£5.50–£75.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #70 within Car & Motorbike Care. It carries 356 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
29%
Out of stock, average day
14.3%
Average rank
#70in Car & Motorbike Care
Average rating
3.86 starsAmazon United Kingdom average 4.36 stars
Average reviews
356per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Alloy Wheel Protectors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

26

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 234%
  • Brand 38%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Alloy Wheel Protectors search demand

Weekly searches over the year. Pick a range.

2K2KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Alloy Wheel Protectors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alloy wheel protectors43K/yr
  • rim protectors for alloy wheels17K/yr
  • alloy rim protectors13K/yr
  • wheel rim protectors4K/yr
  • rim protectors9K/yr
  • alloy protectors7K/yr
  • wheel protector6K/yr
  • rimblades5K/yr
  • alloygators wheel protectors4K/yr
  • rim protector3K/yr

Reviews and returns

What reviews say buyers love and hate about Alloy Wheel Protectors

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
39%of negative reviews mention “Durability”
2.7%of orders come back
“after a few weeks of them slowly coming off we have had remove them”
A buyer, on “Durability”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Alloy Wheel Protectors questions

Answered from the same tracked data.