Alloy Wheel Paint
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $53K a year here, so Alloy Wheel Paint is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 811 Automotive niches · +10 vs the category median of 4959
- Market size
- £53K/yr99K searches / yr
- 90-day growth
- +33.1%search demand this quarter
- Competition
- 42%top-5 click share · 22 brands · 57 sellers
Flapen Score
Alloy Wheel Paint against its category
The dotted line is the Automotive average. Past it, Alloy Wheel Paint is stronger. Inside it, weaker.
Market
The Alloy Wheel Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Alloy Wheel Paint 99K times last year and spent an estimated £53K. The top 5 brands take 61% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- +33.1%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £53Ka year
- Top search term
- alloy wheel paint44K searches a year
02 · Price
A sale here is worth £9.37.
Listings sell for £9.37 on average, from £4.35 to £28.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.37 that is £937 to £2K a year per listing.
- Average price
- £9.37under the $15 to $100 sweet spot
- Price range
- £4.35–£28.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £937–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #207 within Paintwork. It carries 643 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 80%
- Out of stock, average day
- 2.8%
- Average rank
- #207in Paintwork
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 643per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Alloy Wheel Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
M.A.D MYLDAN AUTO DESIGN M.A.D Gloss Black Alloy Wheel Touch-Up Repair Kit - 30ml Gloss Finish Paint with Brush for Curbing Scratches & Scuffs - Chip-Resistant Helios Formula
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 2,276
- Age
- 9y ago

Xtremeauto Gloss Black Wheel Touch Up Paint Alloy Scratch Repair Car Rim Kit - Easy To Use Simple Application All In One Bottle With Brush (Gloss Black) 30 ml (Pack of 1) (XABAWTU)
- Price
- £6.38
- Rating
- 4.3/5
- Reviews
- 2,145
- Age
- 3y ago

Xtremeauto Silver Alloy Wheel Rim Touch Up Paint | Suitable For Painted Or Powdercoated Wheels | 30ml Bottle For Car l Scratch Repair | Curbed Chipped and Damaged wheels (Silver)
- Price
- £4.92
- Rating
- 4.3/5
- Reviews
- 2,145
- Age
- 3y ago

Car Pride 400ml High Grade Car Alloy Wheel Matt Black Fantastic Finish Surface Aerosol Spray Paint Can
- Price
- £4.61
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 7y ago

Autotek Professional Tough Durable Finish Spray Paint Gloss Black Wheel Paint 500 ml
- Price
- £7.34
- Rating
- 4.5/5
- Reviews
- 868
- Age
- 8y ago
Trending
estimated 90-day click momentum
REFLEXSILVER WHEEL TOUCH UP PAINT - Compatible with BMW Rims DIY Kerb Damage Repair with Colour Coded Paint
- Price
- £11.05
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 1y ago

Autotek Professional Tough Durable Finish Spray Paint Alloy Wheel Paint 500 ml
- Price
- £7.87
- Rating
- 3.9/5
- Reviews
- 25
- Age
- 15y ago

SDMAX Alloy Wheel Spray Paint Smooth Black Matte Finish Non-Cracking Fast Drying Easy To Use Long-Lasting Lightweight And Portable Multipurpose Use 400ml (2PCS)
- Price
- £13.05
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago

SD COLORS TOUCH UP PAINT UNIVERSAL GLOSS BLACK 15ml for Repair Stone Chips Scratches Car Moto Scooter Alloy wheels
- Price
- £6.78
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago

HitlineUK 2 x 400ml Alloy Wheel Grey Spray Paint | Premium Wheel Paint | Corrosion Resistant | Restore & Refurbish | Ideal for Alloy Wheels
- Price
- £8.49
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago
Newest
by launch date
SD COLORS SILVER ALLOY WHEEL New Touch Up Paint 20 ML SCRATCH CHIP BRUSH REPAIR
- Price
- £6.76
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 1y ago

REFLEXSILVER WHEEL TOUCH UP PAINT - Compatible with BMW Rims DIY Kerb Damage Repair with Colour Coded Paint
- Price
- £11.05
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 1y ago

SD COLORS TOUCH UP PAINT UNIVERSAL GLOSS BLACK 15ml for Repair Stone Chips Scratches Car Moto Scooter Alloy wheels
- Price
- £6.78
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago

HitlineUK 2 x 400ml Alloy Wheel Grey Spray Paint | Premium Wheel Paint | Corrosion Resistant | Restore & Refurbish | Ideal for Alloy Wheels
- Price
- £8.49
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

SDMAX Alloy Wheel Spray Paint Smooth Black Matte Finish Non-Cracking Fast Drying Easy To Use Long-Lasting Lightweight And Portable Multipurpose Use 400ml (2PCS)
- Price
- £13.05
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
57
Est. top-5 brand share
61%
Top 20: 99%
Est. top-5 click share
42%
Top 20: 86%
Open market
33%
- Xtremeauto20%
- M.A.D MYLDAN AUTO DESIGN12%
- Autotek12%
- SD COLORS9%
- Hycote7%
- Car Pride6%
Demand
Alloy Wheel Paint search demand
Weekly searches over the year. Pick a range.
Search terms
Top Alloy Wheel Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alloy wheel paint44K/yr
- alloy wheel touch up paint10K/yr
- wheel paint9K/yr
- black wheel paint6K/yr
- alloy wheel spray paint6K/yr
- black alloy wheel paint7K/yr
- gloss black alloy wheel paint4K/yr
- alloy wheel paint silver4K/yr
- alloy wheel paint black3K/yr
- black alloy paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Alloy Wheel Paint
We read the reviews and the return reasons for every product selling here.
“The paint is so thin it is almost like painting with black water”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alloy Wheel Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









