Airwick Freshmatic

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months

204K

Growth, 90 days vs prior 90

-27.8%

Conversion, latest week

6.5%

Market size, estimated

£97Ka year

Peak month

October4.0× the quietest month

Top search term

airwick automatic spray40K searches a year

Listings sell for £7.33 on average, from £3.44 to £15.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.33 that is £2K to £4K a year per listing.

Average price

£7.33under the $15 to $100 sweet spot

Price range

£3.44–£15.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Car Accessories. It carries 3,109 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

85%

Out of stock, average day

0.0%

Average rank

#49in Car Accessories

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,109per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months