Airwick Freshmatic
brand-locked demand (top 5 brands take 100% of clicks) — Airwick Freshmatic doesn't clear our bar today.
Flapen Score
Ranks 711 of 811 Automotive niches · −11 vs the category median of 49
Is Airwick Freshmatic profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Airwick Freshmatic is a £97K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 38/100.
Airwick Freshmatic: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.8% over the last 90 days and 6.5% of searches end in a purchase.
£97K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Airwick Freshmatic products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Air Wick Automatic Air Freshener Freshmatic Spray Kit Crisp Linen & Lilac 1 Gadget & 1 Refills (250ml) Natural Essential Oils Last up to 70 Days Air freshener
- Price
- £5.64
- Rating
- 4.3/5
- Reviews
- 393
- Age
- 3y ago
Air Wick Linen & White Orchid Aerosol-Free Automatic Spray Kit Lasts up to 70 Days Air Freshener
- Price
- £6.63
- Rating
- 4.5/5
- Reviews
- 574
- Age
- 1y ago
Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Kit Lasts up to 70 Days Air Freshener
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 1,063
- Age
- 1y ago
Air Wick Freshmatic Air Freshener Kit - Spring Delight 250ml
- Price
- £6.03
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 3y ago
AIRPURE AIR FRESHENER AUTOMATIC MACHINE
- Price
- £3.44
- Rating
- 3.6/5
- Reviews
- 923
- Age
- 6y ago
Trending
90-day click momentum
Air Wick Freshmatic Air Freshener Kit - White Vanilla Bean 250ml
- Price
- £6.43
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 2y ago
Air Wick Freshmatic Air Freshener Kit - Cherry Blossom 250ml
- Price
- £4.80
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 2y ago
Air Wick Cosy Cottage Frosted Jasmine & Mistletoe Aerosol Free Automatic Spray Kit Lasts up to 70 Days Christmas Fragrance
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 11mo ago
Air Wick Aerosol-Free Automatic Air Freshener Spray Kit Eucalyptus & Freesia 1 Gadget & 1 Refill (228ml) 24x7 Active Fresh Odour Neutraliser Lasts Up to 70 Days Air freshener For Home
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 1,825
- Age
- 3y ago
Airwick Essential Mist Kit Peony & Jasmine
- Price
- £6.87
- Rating
- 4.4/5
- Reviews
- 15,539
- Age
- 8y ago
Newest
by launch dateAir Wick Cosy Cottage Frosted Jasmine & Mistletoe Aerosol Free Automatic Spray Kit Lasts up to 70 Days Christmas Fragrance
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 11mo ago
Air Wick Linen & White Orchid Aerosol-Free Automatic Spray Kit Lasts up to 70 Days Air Freshener
- Price
- £6.63
- Rating
- 4.5/5
- Reviews
- 574
- Age
- 1y ago
Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Kit Lasts up to 70 Days Air Freshener
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 1,063
- Age
- 1y ago
Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Refill 228ml Lasts up to 70 days Air Freshener
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 1y ago
Air Wick Linen & White Orchid Aerosol-Free Automatic Spray Refill 228ml Lasts up to 70 days Air Freshener
- Price
- £4.08
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
162
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Airwick92%
- airpure8%
- Open — no brand owns it (0%)
Airwick Freshmatic demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.0×
Top Airwick Freshmatic search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- airwick automatic spray40K/yr
- air wick automatic spray79K/yr
- airwick freshmatic39K/yr
- air wick freshmatic10K/yr
- freshmatic11K/yr
- airwick freshmatic machine11K/yr
- airwick automatic spray machine9K/yr
- airwick automatic4K/yr
- airwick automatic air freshener2K/yr
What reviews say buyers love and hate about Airwick Freshmatic
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Clean scent”
“Excellent value for money”
“Great product, all as expected”
“Good freshness”
“came with all it advertised”
What buyers complain about
78% of reviews“Can't smell it”
“Does not work properly”
“This broke after 1 use”
“Batteries ran out in a month too”
“reliability is poor”
Airwick Freshmatic return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Airwick Freshmatic questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
