airwick freshmatic
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,108.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad£97K£97K/yr · 204K searches
Avg price
Bad£7.33avg listing price — sweet spot $15–$100
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.44–£15.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, airwick freshmatic is a £97K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
airwick freshmatic market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £110K–£147K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
162
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Airwick92%
- airpure8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.0×
Top airwick freshmatic search terms
- airwick automatic spray40K/yr
- air wick automatic spray79K/yr
- airwick freshmatic39K/yr
- air wick freshmatic10K/yr
- freshmatic11K/yr
- airwick freshmatic machine11K/yr
- airwick automatic spray machine9K/yr
- airwick automatic4K/yr
- airwick automatic air freshener2K/yr
Top airwick freshmatic products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Air Wick Automatic Air Freshener Freshmatic Spray Kit Crisp Linen & Lilac 1 Gadget & 1 Refills (250ml) Natural Essential Oils Last up to 70 Days Air freshener
Airwick£5.644.3★393 rev
Air Wick Linen & White Orchid Aerosol-Free Automatic Spray Kit Lasts up to 70 Days Air Freshener
Airwick£6.634.5★574 rev
Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Kit Lasts up to 70 Days Air Freshener
Airwick£6.874.6★1,063 rev
Air Wick Freshmatic Air Freshener Kit - Spring Delight 250ml
Airwick£6.034.4★82 rev
AIRPURE AIR FRESHENER AUTOMATIC MACHINE
airpure£3.443.6★923 rev
Newest
by launch date
Air Wick Cosy Cottage Frosted Jasmine & Mistletoe Aerosol Free Automatic Spray Kit Lasts up to 70 Days Christmas Fragrance
Airwick£7.6438 rev
Air Wick Linen & White Orchid Aerosol-Free Automatic Spray Kit Lasts up to 70 Days Air Freshener
Airwick£6.63574 rev
Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Kit Lasts up to 70 Days Air Freshener
Airwick£6.871,063 rev
Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Refill 228ml Lasts up to 70 days Air Freshener
Airwick£4.081,678 rev
Air Wick Linen & White Orchid Aerosol-Free Automatic Spray Refill 228ml Lasts up to 70 days Air Freshener
Airwick£4.081,678 rev
Trending
90-day click momentum
Air Wick Freshmatic Air Freshener Kit - White Vanilla Bean 250ml
Airwick£6.434.1★
Air Wick Freshmatic Air Freshener Kit - Cherry Blossom 250ml
Airwick£4.804.5★
Air Wick Cosy Cottage Frosted Jasmine & Mistletoe Aerosol Free Automatic Spray Kit Lasts up to 70 Days Christmas Fragrance
Airwick£7.644.7★
Air Wick Aerosol-Free Automatic Air Freshener Spray Kit Eucalyptus & Freesia 1 Gadget & 1 Refill (228ml) 24x7 Active Fresh Odour Neutraliser Lasts Up to 70 Days Air freshener For Home
Airwick£6.704.5★
Airwick Essential Mist Kit Peony & Jasmine
Airwick£6.874.4★
What buyers say about airwick freshmatic
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Excellent value for money”
“Great product, all as expected”
“Good freshness”
“came with all it advertised”
“Easy to use”
“Does job”
“It longevity is also a top notch”
“Beautiful effective spray”
“Perfect size”
What buyers complain about
“Can't smell it”
“Does not work properly”
“This broke after 1 use”
“Batteries ran out in a month too”
“reliability is poor”
“Waste of money”
“Even asked person still cant use it”
“Short on order”
“Not strong enough to press the air freshener down”
“Rubbish”
Top return reasons
Common questions
- Is airwick freshmatic profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the airwick freshmatic niche?
- 2 brands and 162 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in airwick freshmatic?
- Top complaints mined from reviews: Smell, Functionality-Overall, Durability. The return rate is 0.2%.
- When does demand for airwick freshmatic peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 4.0× the quietest.
- What does it cost to enter the airwick freshmatic niche?
- Listings span £3.44–£15.64; the average listing price is £7.33 (sweet spot $15–$100). The average incumbent carries 3,109 reviews — the moat a new listing must climb.