Air Freshener Refill

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

8.4%

Market size, estimated

£1.7Ma year

Peak month

November1.7× the quietest month

Top search term

air wick refills automatic spray296K searches a year

Listings sell for £8.56 on average, from £1.77 to £19.64. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,500 to 3,000 of them. At £8.56 that is £21K to £26K a year per listing.

Average price

£8.56under the $15 to $100 sweet spot

Price range

£1.77–£19.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

2,500–3,000

Revenue per listing a year

£21K–£26K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #34 within Car Accessories. It carries 4,469 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

78%

Out of stock, average day

3.5%

Average rank

#34in Car Accessories

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,469per listing

Listings tracked

55

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

41 months