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Shoppers searched for this 865K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

865K

Growth, 90 days vs prior 90

+9.4%

Conversion, latest week

14.3%

Market size, estimated

£1.5Ma year

Peak month

January1.2× the quietest month

Top search term

adblue268K searches a year

Listings sell for £12.12 on average, from £7.38 to £20.87. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £12.12 that is £121K to £152K a year per listing.

Average price

£12.12under the $15 to $100 sweet spot

Price range

£7.38–£20.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

£121K–£152K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #83 within Oils & Fluids. It carries 1,753 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

46%

Out of stock, average day

10.0%

Average rank

#83in Oils & Fluids

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,753per listing

Listings tracked

13

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months