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Acotar

Fail

Prices span $5.00–$14.13, mostly outside the sweet spot, so Acotar is a Fail.

Flapen Score
43
43 / 100
Ranks 582 of 811 Automotive niches · −6 vs the category median of 49
Market size
£162K/yr256K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
71%top-5 click share · 11 brands · 19 sellers

Flapen Score

Acotar against its category

The dotted line is the Automotive average. Past it, Acotar is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Acotar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Acotar 256K times last year and spent an estimated £162K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
6.8%
Market size, estimated
£162Ka year
Peak month
December2.3× the quietest month
Top search term
acotar205K searches a year

02 · Price

A sale here is worth £9.35.

Listings sell for £9.35 on average, from £5.00 to £14.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.35 that is £2K to £5K a year per listing.

Average price
£9.35under the $15 to $100 sweet spot
Price range
£5.00–£14.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #2,056 within Gifts & Merchandise. It carries 41 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
87%
Out of stock, average day
20.3%
Average rank
#2,056in Gifts & Merchandise
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
41per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Acotar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

19

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

  • Brand 139%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 14%)

Demand

Acotar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Acotar

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Smell”
0.2%of orders come back
“But it didn't smell at all”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Acotar questions

Answered from the same tracked data.