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4d Number Plates

Fail

Shoppers spend an estimated $5K a year here, so 4d Number Plates is a Fail.

Flapen Score
38
38 / 100
Ranks 711 of 811 Automotive niches · −11 vs the category median of 49
Market size
£5K/yr91K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
64%top-5 click share · 15 brands · 18 sellers

Flapen Score

4d Number Plates against its category

The dotted line is the Automotive average. Past it, 4d Number Plates is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4d Number Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4d Number Plates 91K times last year and spent an estimated £5K. The top 5 brands take 81% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
0.6%
Market size, estimated
£5Ka year
Peak month
August1.4× the quietest month
Top search term
4d number plates32K searches a year

02 · Price

A sale here is worth £8.43.

Listings sell for £8.43 on average, from £2.49 to £20.39. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £8.43 that is £0 to £843 a year per listing.

Average price
£8.43under the $15 to $100 sweet spot
Price range
£2.49–£20.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£843
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 29.0% of listings are out of stock. The average listing ranks #120 within Car Accessories. It carries 573 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
48%
Out of stock, average day
29.0%
Average rank
#120in Car Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
573per listing
Listings tracked
23

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top 4d Number Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

18

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

16%

  • Brand 123%
  • Brand 221%
  • Brand 314%
  • Brand 412%
  • Brand 511%
  • Brand 63%
  • Open — no brand owns it (9 brands, 16%)

Demand

4d Number Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 4d Number Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4d number plates32K/yr
  • 3d number plates for cars uk legal10K/yr
  • 3d number plates14K/yr
  • 3d gel number plates10K/yr
  • gel number plates8K/yr
  • 4d number plates for cars uk legal7K/yr
  • 4d gel number plates5K/yr
  • 4d plates5K/yr

Reviews and returns

What reviews say buyers love and hate about 4d Number Plates

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Adhesion/Stickiness”
31%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Very poor adhesion”
A buyer, on “Adhesion/Stickiness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 4d Number Plates questions

Answered from the same tracked data.