12v Plug
FailPrices span $1.83–$8.17, mostly outside the sweet spot, so 12v Plug is a Fail.
- Flapen Score
- 49 / 100Ranks 378 of 811 Automotive niches · on the category median49
- Market size
- £31K/yr71K searches / yr
- 90-day growth
- +14.5%search demand this quarter
- Competition
- 63%top-5 click share · 21 brands · 39 sellers
Flapen Score
12v Plug against its category
The dotted line is the Automotive average. Past it, 12v Plug is stronger. Inside it, weaker.
Market
The 12v Plug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 12v Plug 71K times last year and spent an estimated £31K. The top 5 brands take 64% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- +14.5%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £31Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- cigarette lighter plug22K searches a year
02 · Price
A sale here is worth £5.14.
Listings sell for £5.14 on average, from £1.83 to £8.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.14 that is £1K to £3K a year per listing.
- Average price
- £5.14under the $15 to $100 sweet spot
- Price range
- £1.83–£8.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #176 within Car Accessories. It carries 1,887 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 8.6%
- Average rank
- #176in Car Accessories
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,887per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top 12v Plug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
39
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
63%
Top 20: 95%
Open market
31%
- Brand 119%
- Brand 217%
- Brand 315%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
12v Plug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top 12v Plug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cigarette lighter plug22K/yr
- 12v plug18K/yr
- 12v cigarette lighter plug14K/yr
- car cigarette lighter plug8K/yr
- 12v car plug5K/yr
- 12 volt plug3K/yr
Reviews and returns
What reviews say buyers love and hate about 12v Plug
We read the reviews and the return reasons for every product selling here.
“Broke on first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12v Plug questions
Answered from the same tracked data.









