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12v Led Lights

Fail

Demand is soft, at -20.8% this quarter, so 12v Led Lights is a Fail.

Flapen Score
46
46 / 100
Ranks 486 of 811 Automotive niches · −3 vs the category median of 49
Market size
£64K/yr285K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
32%top-5 click share · 33 brands · 40 sellers

Flapen Score

12v Led Lights against its category

The dotted line is the Automotive average. Past it, 12v Led Lights is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12v Led Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12v Led Lights 285K times last year and spent an estimated £64K. The top 5 brands take 57% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
1.9%
Market size, estimated
£64Ka year
Peak month
November1.5× the quietest month
Top search term
12v led strip light60K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £4.07 to £24.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.57 that is £1K to £3K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£4.07–£24.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #77 within Car Parts. It carries 1,799 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#77in Car Parts
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,799per listing
Listings tracked
58

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top 12v Led Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

40

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

32%

Top 20: 69%

Open market

38%

  • Brand 117%
  • Brand 213%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 64%

Demand

12v Led Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 12v Led Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12v led strip light60K/yr
  • 12v led lights39K/yr
  • 12v lights34K/yr
  • 12v light17K/yr
  • 12v led strip13K/yr
  • 12v led lights for vans8K/yr
  • 12v led12K/yr
  • 12v led strip lights campervan10K/yr
  • 12v led light10K/yr
  • 12v strip light8K/yr

Reviews and returns

What reviews say buyers love and hate about 12v Led Lights

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Durability”
2.5%of orders come back
“Broke after a few days”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 12v Led Lights questions

Answered from the same tracked data.