Is 12v kettle profitable to sell on Amazon United Kingdom?

The niche generates £73K/yr across 30 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the 12v kettle niche?

25 brands and 48 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in 12v kettle?

Top complaints mined from reviews: Size-Overall, Heating, Durability. The return rate is 2.7%.

When does demand for 12v kettle peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 12v kettle niche?

Listings span £10.61–£30.11; the average listing price is £18.71 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.

12v kettle

Worth a look

Shows beatable incumbent ratings (3.8★), but a small market ($73K/yr) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Great£18.71

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Great£10.61–£30.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good684.63

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Market size

Bad£73K

£73K/yr · 199K searches

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, 12v kettle is a £73K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

12v kettle market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £75K–£94K; units × avg price
Conversion rate: 2.0%
Avg BSR: #335
Page quality: 0%
Prime: 87%
Sponsored: 80%
Out of stock: 17.3%
Avg brand age: 40 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

49%

Top 20: 89%

Open market

40%

Russell Hobbs17%
Netagon11%
Rauwseul10%
XUZIE9%
Hyfive8%
Flylin6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 12v kettle search terms

12v kettle57K/yr +0.2%1.6% conv.
car kettle47K/yr -4.0%1.4% conv.
12v kettle for campervan18K/yr +31.6%1.7% conv.
car kettle 12v fast boil cigarette lighter18K/yr -8.8%2.2% conv.
12 volt kettle15K/yr -2.7%1.5% conv.
12v kettle for car16K/yr -36.4%2.2% conv.
travel kettle for car9K/yr -11.1%1.7% conv.
kettle for car7K/yr +1.4%1.5% conv.
12v kettle for lorry6K/yr -36.3%4.2% conv.
12v car kettle5K/yr +5.7%1.6% conv.

All search terms

Top 12v kettle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Russell Hobbs Electric 0.85L Travel Kettle Small & Compact Dual voltage Ideal for abroad/caravan/camping inc 2 cups & spoons Removable washable anti-scale filter water windows 1000W 23840

Russell Hobbs£11.984.5★10,749 rev

Netagon 12V In-Car Kettle - Portable Travel Electric Tea & Coffee Maker for Caravans Motorhomes Boats - Includes Cups Utensils and Mounting Bracket - Ideal for Camping & Festivals

Netagon£11.643.4★43 rev

HYFIVE 12v Kettle to Boil Water in the Car Using Cigarette Lighter Socket Portable Travel Kettle for Camping and Car Kettle Heat Water In The Van Car Lorry

Hyfive£14.363.6★575 rev

Car Kettle 12V/24V Kettle for Car Travel Car Kettle with Cigarette Lighter Plug and LED Display Adjustable Temperature and Automatic Switch-Off 500ml Electric Heating Cup for Cars and Trucks

XUZIE£19.243.5★13 rev

Streetwize - 12v Travel Kettle & Utility Set 700ml Low Wattage 100w In Car Van 4x4 Kettle | 1.4m Power Cable Plug and Play 2 Cups Fork Spoon and Strainer.

STREETWIZE£12.633.6★261 rev

Newest

by launch date

Car Kettle 12V/24V Kettle for Car Travel Car Kettle with Cigarette Lighter Plug and LED Display Adjustable Temperature and Automatic Switch-Off 500ml Electric Heating Cup for Cars and Trucks

XUZIE£19.2413 rev

3mo ago

Travel Kettle 500ml Portable Electric Kettle with 6-Temperature Control Dual Power for Home & Car 24H Keep Warm LCD Display Auto Shut-Off for Travel Home Office Ideal for 1-2 Persons White

Nastopee£30.1143 rev

7mo ago

Wohlstand 500ml Mini Portable Travel Kettle USB-C Electric Water Heater 300W Fast Heating 37100C Temperature Control 316 Stainless Steel Keep Warm Function

Wohlstand£26.0834 rev

8mo ago

Car Kettle 12V/24V Kettle for Car Travel Kettle Car with Cigarette Lighte and LCD Display Adjustable Temperature Automatic switch off 500ml Electric Heating Cup for Cars and Trucks (500ml)

XUZIE£21.0517 rev

9mo ago

Skdqiee Portable 12V Car Electric Kettle 1000ml Capacity Fast Heating Heated Water Coffee Kettle with Handle Spill-Proof Tea Kettle with Cigarette Lighter Plug for Sedan SUV Truck

Skdqiee£17.9011 rev

11mo ago

What buyers say about 12v kettle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“This kettle is well made”

Size-Overall11%

“Ideal size”

Value For Money10%

“Good for price”

Ease Of Use7%

“Ease of use”

Portability7%

“quite portable”

Heating6%

“Nice and hot”

Advertised Vs Actual Product6%

“It does the job”

Weight Light5%

“Lightweight easy to lift”

Efficiency4%

“it does work”

Functionality-Overall3%

“IT appears to be working well”

What buyers complain about

Size-Overall16%

“Small kettle”

Heating15%

“Takes about 20 mins to heat up”

Durability10%

“First one - the lid broke”

Quality-Overall8%

“Cheap”

Leak-Proof6%

“has leaked”

Value For Money5%

“if it were cheaper things would have been different”

Functionality-Overall5%

“Did not work”

Advertised Vs Actual Product3%

“Be interesting to know why the item is not as described”

Strength2%

“Very flimsy”

Natural Resource Wastage1%

“Waste of money”

Top return reasons

Size-Overall35%

Heating17%

Functionality-Overall14%

Compatibility-Overall3%

Quality-Overall3%

Leak-Proof3%

Advertised Vs Actual Product2%

Smell2%

Charging2%

Ease Of Use2%

Common questions

Is 12v kettle profitable to sell on Amazon United Kingdom?: The niche generates £73K/yr across 30 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the 12v kettle niche?: 25 brands and 48 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in 12v kettle?: Top complaints mined from reviews: Size-Overall, Heating, Durability. The return rate is 2.7%.
When does demand for 12v kettle peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 12v kettle niche?: Listings span £10.61–£30.11; the average listing price is £18.71 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.