12v Kettle
12v Kettle shows beatable incumbent ratings (3.8★), but a small market ($73K/yr) keeps it on the watch list.
Flapen Score
Top 29% of 811 Automotive niches · +4 vs the category median of 49
Is 12v Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 12v Kettle is a £73K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 53/100.
12v Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.8% over the last 90 days and 2.0% of searches end in a purchase.
£73K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 30 products
Top 12v Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs Electric 0.85L Travel Kettle Small & Compact Dual voltage Ideal for abroad/caravan/camping inc 2 cups & spoons Removable washable anti-scale filter water windows 1000W 23840
- Price
- £11.98
- Rating
- 4.5/5
- Reviews
- 10,749
- Age
- 8y ago
Netagon 12V In-Car Kettle - Portable Travel Electric Tea & Coffee Maker for Caravans Motorhomes Boats - Includes Cups Utensils and Mounting Bracket - Ideal for Camping & Festivals
- Price
- £11.64
- Rating
- 3.4/5
- Reviews
- 43
- Age
- 2y ago
HYFIVE 12v Kettle to Boil Water in the Car Using Cigarette Lighter Socket Portable Travel Kettle for Camping and Car Kettle Heat Water In The Van Car Lorry
- Price
- £14.36
- Rating
- 3.6/5
- Reviews
- 575
- Age
- 12y ago
Car Kettle 12V/24V Kettle for Car Travel Car Kettle with Cigarette Lighter Plug and LED Display Adjustable Temperature and Automatic Switch-Off 500ml Electric Heating Cup for Cars and Trucks
- Price
- £19.24
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 3mo ago
Streetwize - 12v Travel Kettle & Utility Set 700ml Low Wattage 100w In Car Van 4x4 Kettle | 1.4m Power Cable Plug and Play 2 Cups Fork Spoon and Strainer.
- Price
- £12.63
- Rating
- 3.6/5
- Reviews
- 261
- Age
- 9y ago
Trending
90-day click momentumCar Kettle 12V/24V Kettle for Car Travel Car Kettle with Cigarette Lighter Plug and LED Display Adjustable Temperature and Automatic Switch-Off 500ml Electric Heating Cup for Cars and Trucks
- Price
- £19.24
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 3mo ago
Dunlop 24v Car Kettle Portable Travel Car Truck Kettle Water Heater Electric Water Kettle for Tea Coffee Making Black
- Price
- £16.79
- Rating
- 3.8/5
- Reviews
- 651
- Age
- 9y ago
Wohlstand 500ml Mini Portable Travel Kettle USB-C Electric Water Heater 300W Fast Heating 37100C Temperature Control 316 Stainless Steel Keep Warm Function
- Price
- £26.08
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 8mo ago
Morphy Richards Compact Travel Jug Kettle 0.5L Lightweight Auto Switch Off Boil Dry Protection Hinged Lid Fits Small Spaces and luggage includes 2 Cups White and Grey 107001
- Price
- £17.00
- Rating
- 3.7/5
- Reviews
- 39
- Age
- 1y ago
Travel Kettle 500ml Portable Electric Kettle with 6-Temperature Control Dual Power for Home & Car 24H Keep Warm LCD Display Auto Shut-Off for Travel Home Office Ideal for 1-2 Persons White
- Price
- £30.11
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 7mo ago
Newest
by launch dateCar Kettle 12V/24V Kettle for Car Travel Car Kettle with Cigarette Lighter Plug and LED Display Adjustable Temperature and Automatic Switch-Off 500ml Electric Heating Cup for Cars and Trucks
- Price
- £19.24
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 3mo ago
Travel Kettle 500ml Portable Electric Kettle with 6-Temperature Control Dual Power for Home & Car 24H Keep Warm LCD Display Auto Shut-Off for Travel Home Office Ideal for 1-2 Persons White
- Price
- £30.11
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 7mo ago
Wohlstand 500ml Mini Portable Travel Kettle USB-C Electric Water Heater 300W Fast Heating 37100C Temperature Control 316 Stainless Steel Keep Warm Function
- Price
- £26.08
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 8mo ago
Car Kettle 12V/24V Kettle for Car Travel Kettle Car with Cigarette Lighte and LCD Display Adjustable Temperature Automatic switch off 500ml Electric Heating Cup for Cars and Trucks (500ml)
- Price
- £21.05
- Rating
- 3.4/5
- Reviews
- 17
- Age
- 9mo ago
Skdqiee Portable 12V Car Electric Kettle 1000ml Capacity Fast Heating Heated Water Coffee Kettle with Handle Spill-Proof Tea Kettle with Cigarette Lighter Plug for Sedan SUV Truck
- Price
- £17.90
- Rating
- 3.0/5
- Reviews
- 11
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
25 falling
Sellers
48
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
49%
Top 20: 89%
Open market
40%
- Russell Hobbs17%
- Netagon11%
- Rauwseul10%
- XUZIE9%
- Hyfive8%
- Flylin6%
12v Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top 12v Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12v kettle57K/yr
- car kettle47K/yr
- 12v kettle for campervan18K/yr
- car kettle 12v fast boil cigarette lighter18K/yr
- 12 volt kettle15K/yr
- 12v kettle for car16K/yr
- travel kettle for car9K/yr
- kettle for car7K/yr
- 12v kettle for lorry6K/yr
- 12v car kettle5K/yr
What reviews say buyers love and hate about 12v Kettle
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“This kettle is well made”
“Ideal size”
“Good for price”
“Ease of use”
“quite portable”
What buyers complain about
72% of reviews“Small kettle”
“Takes about 20 mins to heat up”
“First one - the lid broke”
“Cheap”
“has leaked”
12v Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12v Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
